Date post: | 08-May-2015 |
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Marketing |
Upload: | odigma-consultancy-solutions-pvt-ltd |
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Presented by ODigMa
HOW DOES AN
ESTABLISHED BUSINESS REACH
- ODigMa
PRESENTING ….
CONVERSATION BETWEEN AN ESTABLISHED BUSINESS AND US
(ODIGMA)
ESTABLISHED BUSINESS :-
I WISH I COULD KNOW MORE ABOUT MY CUSTOMERS –I HAVE TALKED TO A LOT OF PEOPLE, BUT NEED
SOMEONE WHO IS FOCUSED & SMART
ODIGMA : -
AUDIENCE ANALYSIS
AUDIT & SURVEY
BRAND PERCEPTION PRODUCT PERCEPTION NEED LEVEL
NEED ANALYSIS
PRODUCT HIERARCHY NEED FULFILMENT PRODUCT IMPROVEMENT
BEHAVORIAL PATTERN ANALYSIS
BUYING TRIGGERS DROP CART REVIEW REACTION TO PROMOTION
ESTABLISHED BUSINESS :-
WHAT DO MY CUSTOMERS THINK ABOUT MY COMPETITORS? AM I BETTER / UNIQUE?
ODIGMA : -
COMPETITION ANALYSIS
COMPETITOR SWOT ANALYSIS BRAND STRENGTH BRAND ASSET BRAND EQUITY
COMPETITOR POSITIONING TARGET AUDIENCE COMMUNICATION STYLE DIFFERENTIATORS
ESTABLISHED BUSINESS :-
HOW MANY OF MY CUSTOMERS THINK THAT I AM TRUST-WORTHY AND HONEST?
ODIGMA : -
BRAND POWER ANALYSIS
BRAND PERCEPTION & IMAGE TONE CHARACTER DIFFERENTIATION
PRODUCT FEATURE ANALYSIS FEATURE USPs LIKES & DISLIKES FUTURE VERSIONS
BRAND LAUNCH & MANAGEMENT BRAND DEFINITION MARKETING PLAN BRAND UPDATES
ESTABLISHED BUSINESS :-
HOW DO I ENSURE THAT CUSTOMERS ARE AWARE ABOUT MY BRAND AND FEEL INTERESTED ABOUT IT?
ODIGMA : -
FACEBOOK MARKETING
FACEBOOK – CONTENT CREATION
RESEARCH BASED BRAND GUIDELINES REVITALIZED
FACEBOOK – ENGAGEMENT
RELEVANT ENGAGING METRICS DRIVEN
FACEBOOK ADVERTISING
FACEBOOK – AD TYPES CPC / CPF /CPL MODELS COST OPTIMIZED VOLUME OPTIMIZED
FACEBOOK APPS CROSS PLATFORM TECH EXPERTISE BUILT TO SHARE
FACEBOOK CAMPAIGNS OBJECTIVE FOCUSED ACTIVE PARTICIPATION FRESH & UNIQUE
ESTABLISHED BUSINESS :-
BUT MY CUSTOMERS ARE OUTSIDE FB TOO, AND I NEED THEM TO CONSIDER TOO
ODIGMA : -
TWITTER MARKETING
TWITTER TRENDING NATIONAL LEVEL MULTIPLE DAYS / MONTHS MULTIPLE CAMPAIGNS
TWITTER – INFLUENCER CONNECT IDENTIFY INFLUENCER REGULAR INTERACTIONS RELEVANT CONVERSATIONS
TWITTER – CUSTOMER MANAGEMENT
BEST RESPONSE TIME COURTEOUS ZERO ESCALATIONS POLICY
ESTABLISHED BUSINESS :-
I WANT TO EDUCATE MY CUSTOMERS & HELP THEM EVALUATE & COMMIT TO THE RIGHT PRODUCT
ODIGMA : -
CONTENT MARKETING
BLOGS & ARTICLE CREATION THEME RELEVANT SEASON RELEVANT OBJECTIVE FOCUSED
CONTENT DISTRIBUTION BLOGGER CONNECT PR ACTIVITIES SOCIAL BOOKMARKING
ESTABLISHED BUSINESS :-
NOW THAT PEOPLE ARE AWARE ABOUT MY BRAND AND CONSIDER IT, HOW DO I SELL?
ODIGMA : -
SEARCH ENGINE MARKETING
SEARCH ADS RELEVANT KEYWORD FOCUS HIGHEST QUALITY SCORE
BANNER ADS VISUALLY APPEALING PLACEMENT OPTIMIZED RETARGETING
SEARCH ENGINE OPTIMIZATION
RESEARCH & ANALYSIS IN-DEPTH AUDIT RECOMMENDATIONS COMPETITION RESEARCH
ON PAGE OPTIMIZATION USER FRIENDLY SEARCH FRIENDLY ZERO DEFECT
OFF PAGE OPTIMIZATION QUALITY SUBMISSIONS ARTICLES & BLOGS SOCIAL OPTIMIZED
ESTABLISHED BUSINESS :-
I ALSO WOULD LIKE TO CONNECT WITH OTHER BUSINESSES FOR PARTNERSHIPS & SALES
ODIGMA : -
LINKEDIN MARKETING
LINKEDIN – GROUPS & PAGES STRONG CONVERSATIONS ACTIVE PARTICIPATION INFORMATION FOCUSED
LINKEDIN - ADS FOCUSED TARGETING CAMPAIGN OPTIMIZATION VISUALLY APPEALING
ESTABLISHED BUSINESS :-
I WANT MY CUSTOMERS TO SHARE & REFER ME, AGAIN AND AGAIN
ODIGMA : -
PINTEREST MARKETING
PINTEREST - CAMPAIGNS FOCUSED ON SHARING FREQUENT RELEVANT
PINTEREST - MANAGEMENT CONTENT CATEGORIZATION OPTIMIZED FOR SHARING FRESH & UNIQUE
GOOGLE+ MARKETING
GOOGLE+ PAGE MANAGEMENT CONNECT WITH CIRCLES SEARCH FRIENDLY METRICS DRIVEN
YOUTUBE MARKETING
YOUTUBE – CONTENT OPTIMIZATION SEARCH FRIENDLY RESEARCH BASED SUPER FAST RESULTS
YOUTUBE – PROMOTE VIEWS COST OPTIMIZED TARGETED & RELEVANT MAXIMUM VOLUME
ESTABLISHED BUSINESS :-
I AM ALSO SURE THAT YOU’LL PROVIDE ME THE NECESSARY SETUP TO GET ALL THIS STARTED
ODIGMA : -
DEVELOPMENT
MOBILE APPS NATIVE FAST DEVELOPMENT TIME TECH EXPERTISE
USER FRIENDLY SITES & APPS UX OPTIMIZED BEHAVIOR BASED QUALITY INTUITIVE
TECHNICAL EXPERTISE CROSS PLATFORM RESPONSIVE SECURE
AESTHETICS BRAND ESSENCE COLOR SCHEME TONE & CHARACTER
GRAPHICS DEVELOPMENT
IMAGES & BANNERS AD COPIES BRAND COLLATERALS WEBSITE LAYOUT
VIDEOS ANIMATION INDOOR SHOOTS OUTDOOR SHOOTS
ESTABLISHED BUSINESS :-
COOL ! FEELS LIKE I’VE JUST GONE OVER THE ENTIRE SALES FUNNEL AND IT IS SMOOTHER THAN
EVER
ODIGMA : -
PLEASURE IS OURS! For more details, visit www.ODigMa.com