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Power of Social Media Reflections by Kelvin J. Twissa
Power of Social Media
Reflections by Kelvin J. Twissa
Agenda
1. Introduction
2. What is Social Media
3. Tradition & Digital Media
4. Virtual Communities
3. Blogging
4. Way forward for Tanzania
Social Media = Social Mess?
Social networks look like a random mess (thus a waste of time)
DefinedSocial media are primarily internet and mobile based tools
used for sharing and discussions among humans.
TOOLS for sharing and discussing ACTIVITIES that integrate technology and social interactions INTERACTIONS that builds shared meanings among
communities.
Social Media Ecosystem
Social Media
Activities
InteractionsTools
Through Social Media, people build their online…
Presence
Credibility
Identity
Authority
Reputation
Influence
Traditional Media
NewspapersMagazinesTelevision
RadioBooksCDs
DVDsA box of photos
Physical paper mail catalogsYellow pages
Digital Media
CellphonesCompact DiscDigital Video
E-bookInternetMinidisc
Video games
Social Media
BloggingSocial Networking
WikisBookmarkingPhotosharingCalendaring
TaggingPodcasting
Microblogging
Social Media
Traditional Media cant be changed, once printed that’s it.
You cant comment on a newspaper story for others to read
You can get a sense of popularity of your material You can view all previous posts instantly in an
archive No need for a committee to agree to publish Infinite in time, space and schedule Can be linked and syndicated and easily reused
Online Objective
Influence
Authority
Reputation
Identity
Credibility
Presence
Rise
to th
e to
p
What can you learn
How do people feel about you or your brand?What is being discussed?
Who’s talking?Are they influential?
Is my marketing working?Are my product/services working?
How do we engage in the conversation?
Virtual Communities
A virtual community is a social network of individuals who interact through specific media.
Cross geographical and political boundaries Pursue mutual interests or goals
Time spent on social networking sites has increased from three hours a month to 5.5 hours in the last year, representing an 82% increase in the use of
social media, according to a NielsenWire report.
Largest Growing Continent
Facebook has over 400 million users (US population is 309 million)
70% are outside the United States
Growing at rate of over 20 million users monthly
Companies in Africa are starting to create a facebook presence
New market place for businesses worldwide
Attention to this technology improves brand images, allows for high
level targeted marketing and better service.
Why blog?
1. Content is King
2. Desperately seeking Answers
3. Blog structures
4. Backlinking, Plugins, Pinging, RSS Feeds, Comments
5. Hello World
6. Create instant and Comprehensive Information
7. All Roads should lead to your blog
8. Get $$$ from advertisers
Blogs in Africa
South Africa Kenya Tanzania Uganda
8317
688128 126
Popular Blogs While ahead of UG,
Tanzania has a huge opportunity for growth.
Popular blogs in Africa; News Entertainment Health Travel Education Technology
It Aint A mess!
Tanzania Figures
Source; TAMP Report 2009 by Synovate
Who are using the net?
Internet weekly usage
Source; TAMP Report 2009 by Synovate
What does this mean?
1. People in Tanzania are starting to get connected
2. Up market and educated are the only majority of internet users Great Marketing Opportunity
Build on social networking influence
3. Rural access increasing Unique opportunities to drive economic development
Opportunity all service providers
4. No Limits – Geographical Boundaries, Time, Space
5. Need to encourage social media for social and economic
development Connecting with similar success story
6. Social Media has the highest influence on the population Use for Education
Presented by Kelvin J. Twissa
THANK YOU
