POWERING RELEVANT,
CROSS-CHANNEL CONTENT DISCOVERY
2
OVERVIEW
On May 19, 2014 we publicly shed our VSW skin and we unveiled our new brand, NTENT, to the public.
We developed a multi-faceted approach to introduce NTENT.
Pre Launch Activity Snapshot:
• Corporate wide branding presentation
• Branding breakout sessions with individual teams
• Key messages training with management
• Current client email announcement
Launch Activities:
• IWNY Sponsorship & Speaking
• IAB Launch Party
• Press Release
• Digital media campaign:
• eMarketer
• Smartbrief
• Google AdWords
Rebranding Elements:
• New name
• New brand identity
• New logo
• New website
• New portal entry pages
• New social media pages
• Guiding Principles Solidification
• Key Messaging Development
• NTENT Welcome Packet for all employees
• New Branding for all materials
• New business cards
• New email communication templates
• New branded collateral for clients
• New client resource hub
www.ntent.com I @withntent I 877.861.2230
CONFIDENTIAL 3
A JOURNEY ROOTED IN INNOVATIONWe’ve always had one goal in mind: to save people time by giving them access to relevant information, faster.
2010
Web-scale search
tech company
+Content
Recommendation
Engine
(AdWords
Precursor)
2010
Integrated robust
search tech w/ ad
delivery system
2011
Launch search
advertising
platform
FeatureLink
B2B FeatureLink
VSWSearch
2012
Built distribution
channels
+
THOUSANDS
MORE
2013
Launched video
destination,
audience
acquisition, and
mobile search
FeatureTraffic
FeatureLink
MobiScout
2014+
Rebranded as:
Vertical Search Works emerges as the leading provider
of semantic search driven advertising solutions
Launched video
discovery engine
and developing
mobile intention
engine
NTENTreel
NTENT Engine
NTENT ads
NTENTlink
NTENTsearch
Uvidi
• NTENT’s semantic technology legacy dates back 20+ years
• Our technology was originally developed for national security and counter-terrorism purposes
• $150MM invested + hundreds of man hours
• Robust portfolio of patents around semantic search
CONFIDENTIAL 4
WE ARE EVOLVING
Over the last 14 months: 6 products with 6 different names + 70+ new employees
We aren’t just:
Search
Vertical
Advertising
We do many things:
FeatureLink
FeatureTraffic
MobiScout
MobiICE
We don’t just target:
Publishers
Advertisers
We work with:Publishers
Content Creators
Marketers
Businesses
Agencies
App Developers
Carriers
Telecommunications
Consumers
IT WAS TIME TO RETHINK WHO WE ARE
CONFIDENTIAL 5
3 Main Brand Goals:
• Unite the brand
• Develop a clear position
• Simplify our message
Rebranding Roadmap:
• Landscape assessment
• New identity
• New architecture
• Streamlined message
Desired Perceptions
Predictive
Accurate
Intent Driven
Informative
Personal
Cutting edge
Versatile
Inviting
CREATING A BRAND IDENTITY
CONFIDENTIAL 6
THE NAME: relates to the core aspects of
our technology – intent driven and
predictive.
THE COLOR: red is the foundation and nods
to our past. It represents energy and power.
THE ICON: the red globe represents the
digital eco-system; the white space
represents the infinite universe of content
and our “n” in the middle is the center force,
creating connections across platforms as
indicated by the ‘white swooshes’.
Logo Written
Similar to:
MISSION AND KEY TALKING POINTS
8
WHAT WE DO:
We surface information aligned with search activity and consumer intent with
unparalleled relevancy that saves time and increases value by enabling rapid
discovery of relevant content, products and services, on any device.
WHO WE ARE:
NTENT is a semantic technology company.
OUR VISION
To connect people to relevant content in real-time, anywhere and everywhere.
OUR MISSION
Deliver relevant content, in real-time, across all channels, based on known
interests, using our semantic search technology.
9
WHAT’S COOL AND NEW AT NTENT™?
NTENTionalist - Spotlight on Technology: We know you work hard. So, we’ve created
a monthly recognition program for NTENT technologies and the teams that build them.
Share with NTENT: Share industry insights and information on our internal information
exchange portal! https://convera.sharepoint.com (You can access it anywhere! Simply save
the Microsoft 365 link and log in using your NTENT username and password.)
Blogging Program: You’ve got a lot of knowledge. Why not blog about it? Our new
resource hub gives you a platform to share what you know and get it promoted (oh, it gives you
a few extra professional points, too!) join us on our mission and help socialize everything we
do. Share your knowledge with others—write a blog and we’ll share it.
10
WHAT’S COOL AND NEW AT NTENT™?
Learn with NTENT: fosters communication with management and between departments.
Do you have suggestions for a roundtable discussion or a industry topic you’d like to find out
more about?
Volunteer with NTENT: twice-a-year our team will come together in support of a great
cause!
Socialize with NTENT: companywide get-togethers to share some fun and good times!
Go Social with NTENT: Show some LOVE! Stop by any of our pages and share, like,
tweet or make a comment. Help us by socializing everything we do!
Twitter Google+ Facebook LinkedIn SlideShare Pinterest
NTENTIONALIST TASKFORCE TEAMS
NTENTionalists Hall of Fame: monthly recognition of employees who embody the NTENT Guiding Principles.• Taylor Smits• Amanda Hirsch• Steve McCafferty• Rebecca Balagia • Samantha Dohna• Addy Atienza
Socialize with NTENT™: NTENTionalists get together for some fun!
• Patrick Condo• Samantha Dohna • Amanda Hirsch • Addy Atienza• Taylor Smits• Steve McCafferty
Learn with NTENT™: fosters communication with management and across departments.
• Taylor Smits• Kerstin Recker • Patricia Garcia
Share with NTENT™: share industry
insights and information on our internal
information exchange portal.
• Greg Gossler
• Patricia Garcia
Blog and Social Media Committee: share
industry knowledge and help us by
socializing everything we do!
• Samantha Dohna
• Amanda Hirsch
• Rebecca Balagia
• Laura Tumulty
• Wu Mahmood
• Addy Atienza
Volunteer with NTENT™: we aren’t all
business, we also believe in having fun and
doing good things.
• Laura Tumulty
• Greg Gossler
• Taylor Smits
• Addy Atienza
• Kathy Palmentere
COOL STUFF FROM THE LAUNCH
NTENT + IWNY
Sponsorship Summary:
• IWNY Exclusive Video Interviews
• IWNY Speaking Engagement
• Branded Booth (value add)
• 9,000 visits to the IWNY
Internet Week supports New York’s vibrant tech-based economy and celebrates the entrepreneurial spirit and global impact
of technology on business, Entertainment and culture. The festival highlights the innovators building the new economy and
creating opportunity, in support of the tech community and the industries so important to global competitiveness.
www.ntent.com I @withntent I 877.861.2230 13
www.ntent.com I @withntent I 877.861.2230
14
NTENT + IAB and Ad Club of NYC
In celebration of the launch, NTENT hosted a “coming out” party with current clients and advertising enthusiast in NYC in
conjunction with the IAB and Ad Club of New York. This private event was featured as an official IWNY event, positioned amongst
other key industry events like: Vice, Google and eMarketer. Over 10,000 people reached via email invite outreach; 200
marketing, publishing and internet technology professionals attended.
www.ntent.com I @withntent I 877.861.2230
15
NTENT + PRESS
NTENT Press Release
300+ media pickups
174MM circulation
http://on.mktw.net/1sIoUFd
65K circulation
http://bit.ly/1iyWV6T
1 pick up; 873K circulation
http://bit.ly/1o7g6Ud190K circulation
http://bit.ly/1pnaGIn
300 pick ups
145MM
circulation
http://bit.ly/1li
4ARf
Leading up to, during and post launch we pushed out an “experts campaign” in the media. The goal: to position NTENT as industry
experts in the markets aligned with our solutions. This resulted in 5 total releases (1 press release, 4 bylines), over 600 media
outlet pickups and a circulation reach of 321MM.
www.ntent.com I @withntent I 877.861.2230
16
NTENT + MEDIA CAMPAIGN
To support the launch of the NTENT we
developed a digital campaign design to:
• Generate awareness of NTENT (display)
• Drive engagement to NTENT
• Generate leads (white paper promotion)
We used three separate platforms to
reach our target audience of advertisers,
publishers and semantic search
practitioners. Each partner was carefully
chosen based on their audience and
platform reach.
• eMarketer
• SmartBrief
• Google AdWords + Display Network (exclusively
targeted to business publication, advertising trades
and search journals)
Collective Campaign Overview: • Flight 5/21 – 6/19
• Impressions: 1.4MM+
• Average CTR: 0.19%
• Traffic: 3k+ unique (100k total during campaign)
• 33 WP download (15K content promo
impressions)
• 12 demos ($18K approx. account value)
www.ntent.com I @withntent I 877.861.2230 17
NTENT + SmartBrief
SmartBrief Audience:• 254,000 in total unique circulation
• 8 major media newsletters: • Social Business
• IAB Brief
• American Association of Advertising
Agencies
• American Advertising Federation
• Mobile Marketing Association
• Web Marketing Association
• BMA
• Work of Mouth Marketing
NTENT + eMarketer: • Flight 5/21 – 6/19
• Creative mix: display, content promo,
logo integration
• Impressions: 224k+
• CTR: 0.14% average (on par with
benchmark)
• 33 leads and white paper downloads
(average unit CTR 0.19%)
SUMMARY
9,200+ people exposed to
NTENT brand at on-the-ground
activities (IWNY + IAB) ; 50+ people in attendance at IWNY
speaking engagement
2,600+ NTENT branded video
impressions
100,000+ email subscribers
received IWNY/NTENT branded
email promoting the Progress
Studio
200 people (current and
prospective clients) attended the
NTENT launch party
6 media releases published pre,
during and post NTENT launch
18K+ unique users visited the
NTENT site the week of the launch
100K+ page views to NTENT site
1.4M+ search and display
impressions served; 0.16% average
CTR
2k+ clients sent NTENT
announcement
82K contacts sent 1st NTENT
promo
11% open rate, 2% CTR
80 demo requests through site; 42demos set
$120,000 estimated account value
38 number of calls generated from
marketing website +materials
www.ntent.com I @withntent I 877.861.2230 18
800+ minutes viewed of exclusive
NTENT interviews3x Demo Requests
19
WHAT’S COMING
• Updating technology pages and infusing more tech content throughout the site.
• Uvidi redesign and re-launch
• Colin and PR Team - Introductory Briefings with: Forrester | Gartner | Altimeter
Events
7/21 – 7/24 ILINTEC 2014
Max Petrenko and Erin Van Liemt will be traveling to Las Vegas to present a research paper created by Max, Erin and Gavin on “Building unified knowledge resources for multiple
applications”. We will be posting this to the NTENT Resource hub under technology post conference. Congratulations to Max, Erin and Gavin!
7/25 Content Council – Content Reimagined Conference
Exclusive sponsor of Roundtable Discussions (90 people)
Includes: Co curation of topic, RTD opening statement, logo integration online and on site, branded opportunities at RTD
Event attendees: CEOs, CMOs, presidents and other marketing experts
NTENT attendees: Colleen, Kevin C, Ken O’connor
Topic discussion: Content Amplification Strategies and Best Practices for the Future
8/10 B2B Webinar co hosted with Banking Technology (current B2B pub client)
Cohosted and presented NTENT + Banking Technology (note date may move)
Audience: BT B2B advertising clients
Featuring: Helen Grimshaw and Tim Banham, Head of Publishing Banking Technology
Topic: B2B Digital Marketing Best Practices
8/5 IAB Agency Internet Roundtable Discussion
Event co curated NTENT + IAB (25 Agency Execs)
Includes: exclusive sponsorship, exclusive branding, on site branding, NTENT discussion leaders, opening statements at the event, exclusive networking dinner
Event attendees: VP level and above agency execs.
NTENT attendees: Colleen, Bill, plus 2 (finalizing this week)
Topic discussion: Programmatic Buying Today & Tomorrow
9/29 – 10/3 Advertising Week NYC
Colin will be speaking on a panel (currently in discovery discussions) covered on Ad Week publications online
Includes: participation in Ad Week social media team, on site branding, online banners, full page ad in guide, passes to the event
POWERING RELEVANT,
CROSS-CHANNEL CONTENT DISCOVERY
CONFIDENTIAL 21
NTENT: THE FACTS
NTENT™ is a leading semantic search technology company that creates valuable, cross
channel digital experiences by matching content and sponsored messages to consumer’s
passions and interests.
LEVERAGING THE SCIENCE OF SEMANTICS:
• Give users a better, more relevant way to discover content
• Provide better answers to web queries and content matching faster
• Provide web publishers more revenue through semantically matched ads
• Deliver higher ROI and better engagement rates for online advertisers
OUR MISSION: Deliver relevant content, in real-time, across all channels, based on users known
interests, using our proprietary semantic search technology.
SOLUTIONS OVERVIEW
CONFIDENTIAL 22
MARKETING & MONETIZATIONVIDEO MESSAGING
MOBILESEARCH
NTENTlink
NTENT Audience Amplification
Uvidi
NTENTreel
(Video Discovery Engine)
NTENTION Engine
NTENTlink
NTENTION Engine
NTENTsearch
NTENTsearch
(cross platform)
NTENT™ provides innovative solutions in search, video, messaging, mobile and marketing which major online
publishers and global brands are using to create more relevant digital experiences, generate marketing
efficiencies and boost monetization opportunities.
NTENT’S SEMANTIC TECHNOLOGY
CONFIDENTIAL 23
Our search technology comprehends words like a human mind, by understanding how the conceptual
relationships between words determine their meaning.
This capability results in more accurate, more relevant search results, content extractions and ad
targeting.
SENTENCE REASONING DEDUCTION
I need a cup of
java to wake up.
I am going to Java
for vacation.
I learned Java in
my computing
class.
Cup, wake – morning, liquid, breakfast - coffee
To go, vacation – leisure, travel - Java Island
Learn, computing – programming - Java language
NTENT’S SUITE OF SEMANTIC SOLUTIONS
CONFIDENTIAL 24
Semantic Search & Optimization Engine
DISTRIBUTION CHANNELS
Marketing
Monetization
Uvidi: Video Destination
NTENTreel: Video Recommendations
NTENTION Engine: Messaging
Cross Platform Search
Internal Ad Inventory and Third-party Supply
CONTENT DEVICES
Web
Content
Video
Chat
All
PARTNERSHIP SNAPSHOT
CONFIDENTIAL 25
NTENT™
NETWORK
150MM+UNIQUES
HOME FOOD
TRAVEL
FAMILY
LIFESTYLE
GARDEN
AUTOMOTIVE
NTENT-DRIVEN
SOLUTIONS
NTENT CROSS PLATFORM SEARCH
CONFIDENTIAL 27
Site or Browser Install In-App Mobile Browsers
We’ve created a semantic search engine to analyze millions of expressions and billions of concepts
for each query. Our cross-platform search API is easily integrated within mobile or tablet
applications, on websites and directly onto browsers.
NTENT’s semantic search technology can understand the unstructured data that comprises over 60% of all online content, including messaging, posts and tweets.
MARKETING AND MONETIZATION: NTENTLINK
CONFIDENTIAL
DISCOVER
Equipped with the ability to
understand: user-intent, context
and content, our semantic
search technology matches
sponsor ads and content with
unparalleled relevance based
on users known interests.
SEARCH
93% of all interactions on the web
begin with a search engine. 94% of
the time users bypass the paid ads.TARGET
NTENT ads are selected
and served based on the
conceptual relationships
between publisher pages
and advertiser landing
pages.
MARKETING AND MONETIZATION: NTENTLINK
CONFIDENTIAL 29
Semantic ad matching technology
scans publisher and advertiser
pages to extract content and
context just like the human mind.
NTENT matches and targets the most relevant ads to the
web page. Geographic targeting provides advertisers with
advanced targeting opportunities.
MARKETERS PUBLISHERS
NTENTlink gives advertisers the opportunity to
promote paid, earned and owned media with
unparalleled relevance and concept targeting
persicion via exclusive and unique ad placements on
our Content Network.
NTENTlink enables publishers to monetize their
content by giving them access to additional ad
revenue and provides their users with a more
relevant ad experience.
http://survivallife.com/2014/07/18/what-happens-when-power-goes-out/
CONTENT MONETIZATION: NTENTREEL (video discovery engine)
CONFIDENTIAL 30
NTENTreel is a video recommendation
engine that allows users to experience
personalized video discovery based on their
own passions and interests.
Powered with our proprietary semantic search
technology, our Video Recommendation
Engine continuously analyzes user interests
and the context of content to fuel intelligent
predictions that deliver personalized video
recommendations in real-time.
http://www.recipe.com/beef-chimichurri-sauce/
CONFIDENTIAL 31
CONTENT MONETIZATION: NTENTREEL (video discovery engine)
Two ways to access NTENTreel:
• Users: Browser Install
• Publishers: Easily integrate our video recommendation API into their site, providing users with an
engaging way to discover relevant content, while increasing video views and revenue.
1. Semantic Analysis:
Our semantic engine
conducts page-level content
and user engagement
analysis
2. Personalization:
NTENT’s widget surfaces relevant
video recommendations based on
user interest
3. Engagement and Monetization:
Users click to play, an overlay
expands and a video pre-roll is served
prior to the main video content
CONFIDENTIAL 32
CONENT SYNDICATION: UVIDI
UVidi is a leading video destination delivering premium videos, curated and distributed to
a highly engaged audience.
Ranked 21stby ComScore
262 MM+
Video Streams
14.8 MM+
Unique
PUBLISHERS AND CONTENT CREATORS:
UVIDI provides advertisers and content providers
the boost they need to extend their reach and
elevate their brand by driving qualified traffic to
select video content.
MARKETERS:
UVIDI connects brands to a engaged and relevant
audience through flexible sponsorship opportunities
that are promoted via NTENT’s content discovery
platform (NTENTlink), powered by our proprietary
semantic technology, distributed across our Content
Network.
CONFIDENTIAL 33
CONENT SYNDICATION: NTENT AUDIENCE AMPLIFICATION
OUR STRATEGY:
• Content promotion
• Relevant, brand-safe targeting
• Premium network of sites
• Engaged audience
• Qualified and verified clicks
NTENT NETWORK PARTNERS• 150M+ Uniques • 6B + Pageviews Monthly
+
Publishers, content creators and brands promote their content and grow their audience with NTENT’s
Audience Amplification Platform. Our team creates hand-tailored campaigns that reach, qualify and
deliver a relevant audience sourced from our distribution network.
CLIENT CONTENT SITE
http://www.uvidi.com/
WHAT’S NEXT: NTENTION ENGINE FOR OTT & MESSAGING SOLUTIONS
CONFIDENTIAL 34
Real-time analysis of
intentions
With one simple tap users
can access information
that’s relevant to them
Relevant results and sponsored
messaging appear as the
conversation unfolds
Transforming the way people connect with content and brands by infusing NTENT’s engine directly into
messaging applications. Our engine acts like a human—one that intimately understands users, delivering
highly contextual, intent-based results and sponsored messages directly into chat streams.
IMPACTFUL RESULTS
RESULTS TO DATE
CONFIDENTIAL 36
• Launched in 2013, the video content site
skyrocketed to over 14.5M unique monthly
users by May 2014 (comScore)
• 260M video streams in May 2014, among
the Top 20 US video sites (comScore)
0
40
80
120
160
Dec 2012 Dec 2013
0
250
500
750
1,000
2011 2012 2013
Video Views
(millions)
Avg. Page Views per
Month (millions)
Unique Users
(millions)
Source: ntent internal metrics
0
40
80
120
160
200
240
280
Mar-13 May-14
877.861.2230