Average attention span: 5-8 seconds*
Your animations should tell a story in 15-30 seconds (or less).
Identify your message
Collect the content
Draft a timeline
Build the animation
Export the PowerPoint to
video
Convert to GIF if necessary
The first step to creating an animation is to know the message you are trying to communicate.
Here is an example of an animation we created for our newsletter to promote voting by mail.
Drafting a timeline for the animation is much easier once you know what content you have and how you want it to come across.
For instance, if I wanted to promote a message to students to request Vote By Mail I should plan to include:
• Vote By Mail dates and deadlines
• Method to request a Vote By Mail
• Logos / images relevant to the topic
• Contact information for the organization
Identify your message
Collect the content
Draft a timeline
Build the animation
Export the PowerPoint to
video
Convert to GIF if necessary
Collect all of media you want to be included in the
animation.
You can find free premium icons at Flaticon.com.
This animation is a mix of screenshots and icons.
If you want to use photos, stick with images that have
transparent backgrounds and are saved in PNG file
format. Photos with transparent backgrounds allow you
to layer them into the animation over each other.
Saving an image in PNG file format permits you to have
transparent backgrounds.
Identify your message
Collect the content
Draft a timeline
Build the animation
Export the PowerPoint to
video
Convert to GIF if necessary
Message: Happy Birthday to pre-registered voters who turn 18 years old this month!
Data: Pull a custom flexrep on all voters turning 18 this month who are now eligible to vote.
Content: Balloon logos, stars, election image, are you ready logo, birthday cake.
Introduction (3 seconds): Floating balloons and stars.
Middle (2 seconds): Birthday cake entrance with 18 on top.
End (5 seconds): Upcoming election name and date, Are You Ready logo.
Total Duration: 10 seconds for animation completion.
Identify your message
Collect the content
Draft a timeline
Build the animation
Export the PowerPoint to
video
Convert to GIF if necessary
Identify your message
Collect the content
Draft a timeline
Build the animation
Export the PowerPoint to
video
Convert to GIF if necessary
Identify your message
Collect the content
Draft a timeline
Build the animation
Export the PowerPoint to
video
Convert to GIF if necessary