64
in the world
on campus of Marquette University
Fox 6 NewsAugust 2017
WRISTBAND REQUIRED TO ENTER
Signs provided by
Food Processing MagazineOctober 2018
spices and herbs are replacing heat; Wixon calls out Asian flavors from Burmese to Laotian to Filipino.
Our Growth
Our Services
2013, 2017, 2018
in Washington D.C.
get sick each year fromcontaminated food
According to the Centers for Disease Control (CDC),
CDC2018
with 300 new jobs
BizTimesJune 2018
• Born 1995-2012• 70% are self-employed• Seeking financial security• Driven to solve large-scale problems
February 26, 2019 Sheboygan, Wisconsin
BizTimesJanuary 2018
with addition of Supernola; EVOLVE Brands acquires both companies
Journal SentinelApril 2018
in Kenosha County couldhave up to 1,450 workers
COO, HARIBO of America
Milwaukee, WI, November 7, 2018
page 30 |
Childlike happiness drives us everyday
Rick LaBergeHARIBO of America
Chief Operating Officer
page 31 |
Who we are,
What we do,
& Why we are
excited to call Pleasant Prairie
home
page 32 |
HARIBO is much more than gummi bears …
page 33 |
HARIBO worldwide
7,000 employees worldwide
International market leader in the fruit gums/jellies and liquorice segments
26 branches worldwide
16 production facilities in ten countriesexports to more than 100 countries
continual expansion since 1935 roughly 1,000 products worldwide
page 34 |
Strong roots
1920HARIBO is founded by Hans Riegel senior
Hans Riegel Sr. dies, aged 52
1925
Initial manufacture of liquorice products
1946Sons Hans and Paul Riegel take over the company. Paul Riegel invents the "liquorice wheel" machine.
1960HARIBO's celebratedGold Bears are launched on the market.
1986Takeover of Edmund Münster GmbH & Co. KG: MAOAM is added to the HARIBO product range
1996HARIBO acquires Belgian brand Dulcia – known today as "Chamallows"
2014
HARIBO sets up a sales company in China
2015Establishment of HARIBO Brazil Participacoes LTDA
1982Establishment of a sales company in the USA.
Coming soon
Further factory openings in the United States and Germany are planned
1945 †
1922Invention of the Dancing Bear, "forebear" of the Gold Bear.
Launch of the world-famous slogan Start of global expansion: Entry into Danish market
1935
page 35 |
Our brand, Our success
HARIBO products
are adapted to suit favorite tastes and flavors in different countries.
HARIBO is a family-
owned enterprise – now in the third generation.
HARIBO is investing
in the future in order to boost its growth potential. Buildings, plant and machinery are continually being modernized.
page 36 |
Our values
INDEPENDENCE
FOCUS
TRUST
PRAGMATISMQUALITY
CHILDLIKE HAPPINESS
page 37 |
A strong product range
Fruit GummiesThe mainstay of our range for almost 95 years
LiquoriceWe make a distinction betweenpressed and soft liquorice, sugar-coated liquorices and"combination" liquorices
ExtrudersWe make a distinction betweenconfectionery, fruit jelly and liquoriceextruder products
ChamallowsThese marshmallow products havebeen in the HARIBO range since 1996MAOAM
has belonged to the HARIBO group of companies since 1986
page 38 |
• The mainstay of our range for almost 95 years
• In 1922 we invented the Dancing Bear, the "forebear" of the Gold Bear
• The iconic Gold Bear made its appearance in 1960
• The wide range of colors derives from thecombination of different ingredients
• Also suitable for consumers with special nutritional needs
A great range: Fruit jellies/gums
page 39 |
• We make a distinction between pressed and soft liquorice, sugar-coated liquorices and "combination" liquorices
• The source of liquorice: the root stock of the liquoricebush
• We have been producing different types of liquorice since1925
• The liquorice wheel and liquorice confectionery arefamous the world over
A great range: Liquorice
page 40 |
• We make a distinction between confectionery, fruitjelly and liquorice extruder products
• We have been manufacturing various extruderproducts since 1996
• Extruder products are manufactured in extruder presses under high pressure and at high temperatures
A great range: Extruders
page 41 |
• These marshmallow products have been in theHARIBO range since 1996
• Since 2007 the product has had a uniform global brand name: HARIBO Chamallows
• Chamallows enable us to reach new target groups
• The personified Chamallows figure is widelyrecognized all over the world
A great range: Chamallows
page 42 |
• In 1930 entrepreneur invented MAOAM
• MAOAM products have been sold at retail outletssince 1931
• MAOAM has belonged to the HARIBO group ofcompanies since 1986
• The MAOAM logo is still a "classic" today and thename has a high level of recognition
• Standard brand claim: MAOAM is the fun, cheeky chew!
A great range: MAOAM chewing sweets
page 43 |
Candy Market in the US
BigGrowing
& Fun
page 44 |
page 45 |
Sugar Chewy ConfectionsHershey
Mars/ Wrigley Mondelez
Ferrara/
FerreroPerfetti
Other Top Brands
Tootsie
page 46 |
The ChallengeCreating a new culture, while …
1. Building Needed Capabilities
2. Delivering on Commitments – GROWING
3. Attracting Talent for Today and the Future
4. Competing in highly fragmented, Competitive Category
page 47 |
The Background
2
HARIBO of America’s Journey
from Baltimore to Chicago
13 Associates 36 New Associates
5 Months
6200
Man-hours
#1 Candy
Market
Imperative: To create a multi-functional
headquarter organization with the best possible
talent that would prepare HARIBO of America for
future
33 yr.
history in
Baltimore 13
associates
had 104
years of
HARIBO
experience
Move and upgrade the
organization, with no
interruption to business
94%of current
HARIBO of America
associates
have joined
in the
last
3½ years
2014 announce move ~ 2015 plan move ~ 2016 to 2018 transition
Deliver on Commitments
page 48 |
Talent for the Future
Goal: Attract, hire and inspire associates that can help us build our capabilities … while supporting the HARIBO culture
1. “Get the word out about
HARIBO” … Telling our story
2. Training and development …
Investing in our people
3. Engagement activities …
Building a team
page 49 |
Building Needed Capabilities
Physical
Availability
Mental
Availability
Scale & Efficiency
Can’t see it, can’t find it
Don’t think
about it
Not relevant
Can’t afford it
SalesMarketing
Operations &
Finance
page 50 |
The Results
Gummi Category $1.4 Billion … +10%
HARIBO $ consumption +26%
Doubled Household Penetration
HARIBO share 18.7% From #4 to #1
page 51 |
“Haribo announces gummy bear factory in Kenosha County”
“Gummy bear plant plans advancing in Pleasant Prairie”
page 52 |
A food and beverage industry center of excellence
The vision for a food and beverage destination (aka The Future Food Center) for Wisconsin was very impressive and one we believe in and would like to become a partner in.
Dave Lenz, COOSeptember 2017
Match what Sweet Suites raises,up to $1,000 (or $2,000 in product)
We did it!
Photo op – thank you!
