In what ways does your media product In what ways does your media product use, develop or challenge use, develop or challenge

forms and conventions of real media forms and conventions of real media products?products?

The performances that my characters used I found worked well with the mood and the pace of the music making it link better to the video as a whole. The pace of the dance made it more believable towards the audience as it is in pace and timing with the music making it easier to relates it to the video.

The genre of the music is very upbeat, happy and Energetic which is why I used colourful clothing on My artist to represent the mood of the song and relate It to the targeted audience and artist a well. For example The props that I used where all bright vibrant and colourful to again represent the song, artist and video together.

I also attempted to use lighting to my advantage to as this would help create a better mood for the music video. Which Is one of the reason why I shot some of the footage outside As the sunlight would assist with lighting of the video too.

The beat of the music also helps the mood and overall look and feel of the video as it is a fast and energetic song to work With which is why I chose the bright clothing, fast paced dancingAnd amount of shots as this would enhance the impression That I wanted to give to the video.

I used a specific colour scheme for the video as do most artists such as Lady gaga Or Rihanna for example. Red, pink, orange and purple where themain colours I used to express the overall look and feel of the music video as, this would Target my audience better as I have used more feminine colours to allow it to appeal more to them.

Not only did I use costume to express the overall behaviour of the video and artist but, I used other items too such as the watch or some of the accessories my artist uses. I found that using colours in this way allows me toRepresent my artist in the ways that I intend which is a very happy, bubbly, upbeat and excitable person.

I used shots to make the video appeal and look more personal for the targeted audience so that It would relate better for each individual as well as The audience. I used some close-ups of the artist to make it seem more likeThe artist was speaking to them making them feel connected to the artist Which would in turn help them relate better too.

Some problems that I had with the filming was ensuring that all the personnel that I needed where available for filming and also I found booking or organising locations for filming where difficult such as booking the hall for my final filming of the video. However, the biggest problem that I had was finding out that my Original plans for another song went up in flames due to members quitting or not Arriving to film which is why I scarped the first video that I started to produce.

Timing the video and editing it I found to be easy in some parts such as editing the Performance parts as I didn’t have to time it directly to the video and lyrics of the song.However when timing the lip sinking it presented challenging as some parts where only A second or not even that out making it harder to adjust.