Define Your On-Line Personal Brand

2 Confidential Talent Acquisition COE

During today’s session, you will learn about:

The importance of your personal brand

Leveraging social media to protect your brand and initiate relationships

Improving Your LinkedIn Profile

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Today’s session

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Your Brand: our competitive edge

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Your reputation and everything you do (or don’t do)

The essence of who you are and what you stand for

Your personal brand

“It’s what you do that makes you who you are and how you project that to others that make you memorable.” -Dan Schwabel (ME 2.0)

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Your personal brand never stops growing

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Make the most out of your personal network

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1. Update your Profile: Incorporate global recommendations

Getting Started: Easy as 1, 2, 3

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LinkedIn Profile Checklist Photo: Do you have a professional, high-resolution, headshot present on your profile?

Connections: Have you taken the time to build your network with professionals both inside and outside of Dell?

Title & Headline: Is your headline eye-catching and does your title translate externally?

Summary: Do you have a summary and does it effectively represent the sum of your experience, specialty skills, goals and/or aspirations?

Experience: Is each position description robust (3-5 sentences) and does it effectively capture the size and scope of your role?

Groups: Are you a member of groups that relate to your background (domain specific, industry specific, alumni specific, diversity specific)?

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LinkedIn Profile Checklist - Continued Skills: Have you listed your most valuable skills in the “Skills & Expertise” Section?

Acronyms: Have you avoided using company acronyms and company-specific terms?

Multiple Dell Positions: If you have held multiple positions at Dell, have you listed each? Doing so is recommended because it shows upward mobility as well as lateral opportunity enrichment.

Contact Preferences: Have you allowed others to reach out to you via InMail? Doing so is recommended because it allows others to network and connect.

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Adding Websites: New Profile View

1. “Edit Profile”

2. “Edit Contact Info.”

3. Click on pencil icon and select “Other” and name

Works best with Firefox, Safari, Chrome browsers

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2. Grow Your Network: Join Relevant Groups & Send Connection Requests

Getting Started: Easy as 1, 2, 3

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Finding Groups

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Finding Groups Continued…

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3. Engage in Conversation: Post Updates & participate in group conversation

Getting Started: Easy as 1, 2, 3

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Posting Updates

New Profile View: Updates can be posted directly on your profile OR on the LinkedIn homepage.

Old Profile View: Status Updates can only be posted on your LinkedIn homepage.

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Putting It All Together

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Brand voice is how we write and speak about ourselves.

It’s how we use language to send a clear message about who we are.

It’s the deliberate words we choose to project our promise to create customer value.

Words Matter

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Thank you We appreciate you attending the session.