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JetBlue Marketing Plan By Kevin Cox, Matt Johnson, Sreenath Nampally
JetBlue Marketing Plan
ByKevin Cox, Matt Johnson, Sreenath Nampally
Objective
Objective
Objective
Current Market Position
Current Market Position
Current Market Position
SWOT
Effective Aircraft operationsWell-positioned in New York metropolitan area
Active Marketing and low cost distribution channels
High Debt and fixed obligationsSluggish profits and margins
SWOT
Recovery of US airline industryLow cost airlines do well in bad economy
Southwest Strengths
Intense competition and price discountingConsolidation in the airline industry
TerrorismGovernment regulations
Southwest Weaknesses
SWOT
Effective Aircraft operationsWell-positioned in New York metropolitan area
Active Marketing and low cost distribution channels
Recovery of Economy &
Industry
Low cost Airlines
CompetitionConsolidation
TerrorismRegulation
S
O
High DebtObligations
Sluggish ProfitsLow Margins
W
T
SWOT
Effective Aircraft operationsWell-positioned in New York metropolitan area
Active Marketing and low cost distribution channels
Recovery of Economy &
Industry
Low cost Airlines
CompetitionConsolidation
TerrorismRegulation
S
O
High DebtObligations
Sluggish ProfitsLow Margins
W
T
