©2012 LinkedIn Corporation. All Rights Reserved.

Marketing Solutions

Förbättra ditt professionella varumärke med LinkedIn

©2012 LinkedIn Corporation. All Rights Reserved.

Maria Wade Account Director, Sweden LinkedIn

©2012 LinkedIn Corporation. All Rights Reserved.

©2012 LinkedIn Corporation. All Rights Reserved. 4

5M+

Canada

70M+

USA

9M+

Brazil

3M+

Australia

34M+

Europe

16M+

India

4M+

Southeast Asia

10M+

Middle East & Africa

187,000,000+ registered members1

5

Everywhere Work wherever our

members work

Insights Be great at what

you do

Identity Connect, find, and

be found

6

37,500+ Links shared

900,000+ Pages viewed

160,000+ Professionals will visit

10,000+ New members

LinkedIn Stats - in the next 90 minutes

MEMBERS WORLDWIDE

187,000,000+

58M+ Since Talent Connect 2011

34M+ Members

8

LinkedIn in Sweden

8

Members

1,161,000

Managers, Directors, VP, Owners

285,000

What do Swedish members do on LinkedIn?

10

Your profile on LinkedIn Tips on how to use LinkedIn

14

Your professional brand online

15

Your customised url

Your professional profile picture

Your headline

Your summary

LinkedIn’s iPad application

16

Stefan Ahlström Vice President

Your career timeline: thoughtfully building your network

Past Company

School

Current Company

Clients

You

Friends

Inmaps.linkedinlabs.com

17

Signal: a tool to filter your daily news feed

18

LinkedIn Today: your personalised newspaper

19

1M + Unique

Publishers

Participate in groups

20

Frequency of LinkedIn visitors

Source: Lab 42

21

22

Source: Power+Formula 2012 LinkedIn User Survey

Time spent on LinkedIn

©2012 LinkedIn Corporation. All Rights Reserved.

Social Media is on the rise

Word of Mouth Marketing

25  ©2012  LinkedIn  Corpora3on.  All  Rights  Reserved.  

Building Relationships

Listening to customers

Source: Q11– Why do you typically use the following websites? I typically use [website] to.. Base: Professional SN users (5204) Personal SN users (8692)

What are the top 5 reasons people use social networks?

Professional Networks Personal Networks

“Invest Time”

Socialise

Stay in touch

Be entertained

Kill time

Share content

Maintain professional identity

Make useful contacts

Search for opportunities

Stay in touch

Keep up to date for career “Spend Time”

1

2

3

4

5

Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692)

What are the top 3 content types people expect?

26% higher than

personal

Professional Networks Personal Networks

“Invest Time” “Spend Time”

Career info

Updates on brands

Current affairs

Info on friends

Info on personal interests

Entertainment updates

1

2

3

The value we bring to our clients

Audience

Affluent, in-market decision makers

Context

Professional environment

engenders trust and confidence

Impact

Network effect extends your marketing beyond

the initial investment 28

©2012 LinkedIn Corporation. All Rights Reserved. 30

Defining the right audience

Professional  Details  

Educa2on  

Groups  /  Associa2ons  

Geography  

Job  Title/  Industry  

Company  Name  

29

LinkedIn’s offer

30

©2012 LinkedIn Corporation. All Rights Reserved. 32

Create a Company Page

32

Introducing Targeted Status Updates

33

Unique Targeting Dimensions

54,534 targeted followers (out of 236,031 total followers)

Introducing New Follower Analytics

34

Self-serve follower dashboard

Track company status

update engagement

metrics

Segment followers on targetable dimensions

Track new follower acquisition

Display advertising: targeting your audience by

35

Function Seniority

Company size Company reached

Key take-aways

•  Unique marketing opportunities

Social media

•  Expand your social media presence

Company page

•  Unique insights with LinkedIn Display

36

Connect: Professional Women’s Network Powered by

Citigroup: Engaging professional women through social platform

39

Objectives

Products Used ü  LinkedIn Managed Group ü  LinkedIn Today special edition ü  LinkedIn Polls

•  Reach professional women unique forum

•  Provide content to strengthen women’s financial futures

•  Elevate awareness of Citi brand

30,000+ members in the first 3 months

Results

FINANCIAL

18% week-over-week growth

Special Microsite: Women & Co. by Citi

40

FINANCIAL

How to engage professional women?

41

LinkedIn Today Special Edition

42

Polls: Powerful content generators

43

Citi Connect : Community Ecosystem

44

45

Tack för mig!