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PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Presented At: PRSA International Conference, Detroit, MIOctober 22, 2008
PR on Steroids: Using Technology to Pump up your PR PowerSandra Fathi, president and founder, Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
» Intelligence
» Efficiency
» Productivity
» Communication
» Measurement
Introduction
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
“Human innovation in action that involves the generation
of knowledge and processes to develop systems that
solve problems and extend human capabilities.”
Technology: Definition
PROPRIETARY & CONFIDENTIAL
Definition: Meme
“A meme consists of any unit of cultural information, such
as a practice or idea, that gets transmitted verbally or by
repeated action from one mind to another. Examples
include thoughts, ideas, theories, practices, habits, songs,
dances and moods and terms such as race, culture, and
ethnicity. ...”
-Wikipedia
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Trend Identification:Techmeme
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
» Techmeme River: reverse chronological Techmeme
» Mini-Techmeme: Techmeme for mobiles
» Techmeme Leaderboard: Techmeme's top sources
» WeSmirch: celeb gossip — "Automatic Dirt Digger"
» Memeorandum: politics — "Political Web, Page A1"
» Ballbug: baseball news — "MLB Buzz Bot"
More Memes
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Linking In to LinkedIn
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Linking In to LinkedIn
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Linking In to LinkedIn
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Networking with Ning
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Networking with Ning
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Microblogging: Twitter
10/27/2008Affect Strategies
Image Source: Caroline-Middlebrook.com
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Plurk
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Jaiku
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Pownce
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
10 Reasons to Tweet
1. Generate Awareness2. Seek & Create Media Opportunities3. Foster Customer Loyalty4. Launch Viral Marketing Campaigns5. Manage Reputations6. Promote Products and Services7. Network with Customers8. Extend Event Participation9. Monitor Trends & Breaking News10. Recruiting
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Compete.com
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Compete.com
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Twitterverse
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Yammer
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Twitter Guides
Brian Solis: PR 2.0http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm
Pistacio Consulting: Twitter for Businesshttp://www.pistacioconsulting.com
Affect Strategies: 10 Reasons Why You Need to Tweethttp://www.affectstrategies.com/main.php?page=pr_twitter
Caroline Middlebrook: The Big Juicy Twitter Guidehttp://www.caroline-middlebrook.com/blog/twitter-guide/
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Feeding Frenzy
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
FriendFeed
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Blog Search: Technorati
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Googleverse
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Google Alerts
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Google News
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Google Docs
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Google Docs
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
You Tubed
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
You Tubed
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
You Tubed
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
You Tubed
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
You Tubed
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
“RSS is a family of Web feed formats used to publish
frequently updated works – such as blog entries, news
headlines, audio, and video – in a standardized format.
An RSS document (which is called a "feed", "web feed“, or
"channel") includes full or summarized text, plus metadata
such as publishing dates and authorship.”
-Wikipedia
RSS: Really Simple Syndication
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
“They benefit readers who want to subscribe to
timely updates from favored websites or to
aggregate feeds from many sites into one place.”
RSS feeds can be read using software called an "RSS
reader", "feed reader", or "aggregator", which can be
web-based or desktop-based.”
-Wikipedia
RSS Readers
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Bloglines
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Google Reader
PROPRIETARY & CONFIDENTIAL
Blog On
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
WordPress.com
» Free Service: Only requires email address» 3 GB of hosting (about 2500 pictures)» Customizable template designs» Spam filter» Integrated analytics (stats)
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
WordPress.com
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Image Bank: Flickr
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Flickr
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Flickr: William Stern
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Flickr: William Stern
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Creative Commons:John Mayer
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Productivity: Media Relations
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Vocus
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Vocus
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Vocus at Affect
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Vocus at Affect
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Time Management: Get Harvest
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Harvest at Affect
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Harvest at Affect
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Project Management:BaseCamp HQ
»Free Service & Hosting (for Single Project)»Dashboard»To Do Lists»Review Process»File Sharing»Message Boards»Milestones»Time Tracking»Comments
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
BaseCamp: Threadless
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
BaseCamp: MSDS
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Filing System: Delicious
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Trends & Intelligence:Delicious
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL
Personal Assistant:Common Craft
10/27/2008Affect Strategies
PROPRIETARY & CONFIDENTIAL 10/27/2008Affect Strategies
Contact Information & Resources:
Sandra [email protected] 398 9680
web: www.affectstrategies.comblog: www.techaffect.comtwitter: @sandrafathilinkedIn, facebook: Sandra Fathi