Audience: Strategic Communications Professionals

Eileen ChangAaron GrossmanKatrina Heilman

Situation Analysis

• Value

• Establish relationships

• Who to target?

Method

•Survey•Interviews

Results: key themes

• Values

• Professional development

• Strategy development

• Keynote speaker

• Networking

• Post-conference communication

Why would you attend a PR conference? Check all that apply.

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

ProfessionalDevelopment

SocialNetworking

KeynoteSpeaker

Other

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Podcasts SocialNetworking

SocialMedia News

Release

Blogging Micro-blogging

What types of social media would you like to learn more about? Check all that apply.

Results: key themes

• Values

• Professional development

• Strategy development

• Keynote speaker

• Networking

• Post-conference communication

4

10

23

15

18

1312

4

0

5

10

15

20

25

RohitBhargava

Chip &Dan Heath

MalcolmGladwell

PaullGillin

JosephJaffe

DuncanWardle

DanWeiden

Other

Response Count

Which of the following would you like to see as a keynote speaker? Check all that apply.

Results: key themes

• Values

• Professional development

• Strategy development

• Keynote speaker

• Networking

• Post-conference communication

Results: key themes

• Content

• Social media

• Community Outreach, Non-profit

• Corporate Social Responsibility

• Industry trends and applications

• Case Studies

• Logistics

• $$

• Distance

Rank the types of professional development workshops that you would seek at a conference from most appealing to least appealing.

0

2

4

6

8

10

12

14

Writing StrategyDevelopment

Social Media PR TechnologiesManagement Client Relations

1st-Place Votes

2nd-Place Votes

3rd-Place Votes

Results: key themes

• Content

• Social media

• Community Outreach, Non-profit

• Corporate Social Responsibility

• Industry trends and applications

• Case Studies

• Logistics

• $$

• Distance

Discussion

• Unique conference

• Information communication

• Educational angle

• Survey response limitation

Recommendations

• Theme

• Keynote speaker: Malcolm Gladwell

• Sponsorships

• Social media emphasis

• Workshops

• latest communication topics

• case studies

Recommendations

• Variety of activities

• Variety of facilitators + speakers

• Advertise through associations and corporations

• Web site

• $100-$200 entry fee