| Date post: | 28-Jan-2015 |
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Why PR is More Important--and More Affordable--Than Ever
Changing Your Future With Social Media Tools & Online Networks
Jami Broom, Internet Marketing StrategistClicks Internet Marketingwww.ClicksInternetMarketing.comwww.Twitter.com/ClicksIM @ClicksIM
Presented by Jami Broom, Internet Marketing Strategist
Social Media
Presented by Jami Broom, Internet Marketing Strategist
Social Media & PR
Social Media Costs:
Time
Presented by Jami Broom, Internet Marketing Strategist
Social Media & PR
Public Relations
•Building Relationships•Establishing Trust with Customers•Working with the Media to Generate “Buzz”
Presented by Jami Broom, Internet Marketing Strategist
Social Media & PR
Social Media = Reach
•Reach directly into the lives of clients & customers•Share information•Build relationships•Answer customer questions•Keep people informed about the industry
Presented by Jami Broom, Internet Marketing Strategist
Overview
•Types of Social Media•Search: Being Found Online•Tying It All Together•Social Media Tools•Setting Realistic Goals•Return on Investment•Tracking Tools
Presented by Jami Broom, Internet Marketing Strategist
Purpose Social Media Sites
Social Networking
Video Sharing
PowerPoint Presentations
Bookmarking Sites
Photo Sharing
Types of Social Media
Presented by Jami Broom, Internet Marketing Strategist
How Can You Incorporate Social Media onto Your Website?
•Blogs – Every website should have one!
•Podcasts – Streaming Media (Audio or Video)
•Twitter – “Follow Me”, or Display Tweets
•FaceBook – Display Status Updates, “Friend Me”
Types of Social Media
Presented by Jami Broom, Internet Marketing Strategist
Social Media & Search
How are people finding your business online?
Presented by Jami Broom, Internet Marketing Strategist
Social Media & Search
Urban Spoon
Presented by Jami Broom, Internet Marketing Strategist
Tying It All Together
Blog Post
Video
Company Website
Re-tweet
Social Media
Publisher
Presented by Jami Broom, Internet Marketing Strategist
Social Media Tools
Tweet Deck
See all “friends”, direct messages, and mentions at once
Manage Multiple Twitter, FaceBook accounts at once
Presented by Jami Broom, Internet Marketing Strategist
Social Media Tools
TweetDeck - Manage multiple Twitter and FaceBook accounts from Mac, PC, Linux, iPhone, or iPad - http://www.tweetdeck.com
HootSuite – Schedule tweets, track statistics, manage FaceBook, Twitter, and LinkedIn accounts from Mac, PC, Linux, iPhone, or iPad - http://hootsuite.com
Twellow – Site that enables you to search for people on Twitter by city and profile description - http://www.twellow.com
Echofon – Twitter app for iPhone, FireFox, Mac, & FaceBook - http://www.echofon.com
Twhirl – A desktop Twitter client - http://www.twhirl.org
Twittelator – iPhone app for Twitter - http://www.stone.com/Twittelator
Twitter Buttons – Incorporate Twitter onto your website - http://www.twitterbuttons.com
YouTube – YouTube allows you to “Auto-Share” so that anytime you upload a video, it will publish to your Twitter, FaceBook – http://www.youtube.com
Rss Graffiti for FaceBook – Allows you to integrate your organization’s “page” with Twitter - http://www.rssgraffiti.com
Presented by Jami Broom, Internet Marketing Strategist
Social Media Etiquette
People talk to People
Computers do not talk to People
Presented by Jami Broom, Internet Marketing Strategist
Social Media and ROI
Presented by Jami Broom, Internet Marketing Strategist
Social Media and ROI
Step One: Define Your Goals
Ask yourself:
• Are you trying to increase brand awareness?
•Do you want to increase relevant traffic to your website?
•Are you trying to broaden your customer base?
•Do you want to improve your search engine rankings?
•Do you want to increase sales for a product or service?
Presented by Jami Broom, Internet Marketing Strategist
Social Media and Measuring ROI
Basic Metrics: Exposure
•How many fans?•How many followers?•Is Social Media increasing website traffic?•Is Social Media generating links from other sites to your website?
Presented by Jami Broom, Internet Marketing Strategist
Social Media and Measuring ROI
The quantity of “followers” or “fans” you have does NOT
dictate how successful your campaign is – the quality of
conversation does.
Presented by Jami Broom, Internet Marketing Strategist
Social Media and Measuring ROI
Advanced Metrics: Influence, Engagement & Action
•Are people conversing with you or each other about your product/service?
•How many “re-tweets” or “likes”?•Are people leaving comments on your blog?
•Are sales increasing from social media?
Presented by Jami Broom, Internet Marketing Strategist
Measuring ROI of Social Media
Google Analytics – Free service from Google. See who comes to your website, from where, referring websites, keywords used, length of visit, and conversions.
Feedburner.com – Free tool (owned by Google) to help you monitor blog traffic and subscriber count.
Xinureturns.com -- Checks PageRank, Backlinks, Indexed Pages, Rankings and SEO factors.
TwitterAnalyzer – Analyzes a variety of metrics including re-tweets, follower activity, closest “friends”, and many more.
Bit.ly – URL shortener that allows you to track links and get real-time click data.
Presented by Jami Broom, Internet Marketing Strategist
Engaging and Measuring --
•Coupons
•Surveys
•Contests/Giveaways
Measuring ROI of Social Media
Presented by Jami Broom, Internet Marketing Strategist
Social Media
BloggersChris Brogan - http://www.chrisbrogan.com/@chrisbrogan
Outspoken Media - http://outspokenmedia.com/blog @outspokenmedia, @lisabarone
Justin Kownacki - http://www.justinkownacki.com/@justinkownacki
Mashable - http://mashable.com/@mashable
Social Media Explorer - http://www.socialmediaexplorer.com @jasonfalls
Presented by Jami Broom, Internet Marketing Strategist
Social Media in
Pittsburgh
PodCamp Pittsburghhttp://www.podcamppittsburgh.org September 18th & 19th – Art Institute of Pittsburgh – FREE Social Media Conference
Pittsburgh Tweet-Uphttp://pghtweetup.com/Meet local “Tweeps”
Presented by Jami Broom, Internet Marketing Strategist
Social Media
Resources
http://business.twitter.com/twitter101
http://mashable.com/2009/06/09/organize-twitter/
http://oneforty.com/
http://www.facebook.com/advertising/?pages
http://facebookforbusiness.org/
Social Media Metrics Measurement & ROI
http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist-measurement-roi-key-statistics-resources
http://searchengineland.com/20-metrics-to-effectively-track-social-media-campaigns-32096
Presented by Jami Broom, Internet Marketing Strategist
Presented by Jami Broom, Internet Marketing Strategist
Clicks Internet MarketingThe best customer is already
searching for your product or service.
Let's make sure they find you.www.ClicksInternetMarketing.com
@ClicksIM412-250-7237
Clicks Internet MarketingThe best customer is already
searching for your product or service.
Let's make sure they find you.www.ClicksInternetMarketing.com
@ClicksIM412-250-7237
