18
Phase2.com How we launched Adam Smith December 2 nd 200 [email protected] “the Talk I Wish I Heard 2 Years Ago”
Phase2.com How we launched
Adam SmithDecember 2nd [email protected]
“the Talk I Wish I
Heard 2 Years Ago”
Concept<<Clear/Unique
Suggestion 1: Follow trends, read TechCrunch
Suggestion 2: Laser focus on your value proposition
Concept<<Wireframe
Suggestion 1: Draw out every detail
Suggestion 2: Pen and paper, then PowerPoint is fine
Design<<Branding
Suggestion 1: Hire the Best
Suggestion 2: Stay Consistent
Build<<Division of Labor
Job Importance SuggestionDesigner Go Big Review 100+ portfolios
HTML/CSS Commodity Elance.com
Backend Coding Depends
QA Don’t overlook uTest.com
Hosting Commodity Amazon or Rackspace
Build<<Tech Choice
Suggestion 1: MSFT vs Open Source >> Doesn’t matter, use what your team members know best
Suggestion 2: CMS if large, diverse inventory or SEO is a priority
Build<<Billing
Suggestion 1: If subscription based: Aria Systems
Suggestion 2: sitepoint.com/article/ecommerce-seven-carts-reviewed
Test<<A/B
Suggestion 1: Google Analytics
Suggestion 2: Determine 1 or 2 goals to track
Test<<Focus Group
Suggestion 1: Watch how people interact with your site
Suggestion 2: Ask them to perform 3 tasks and observe
Channels<<Partner
Suggestion 1: Establish a partner program
Suggestion 2: Enroll in affiliate programs and Amazon.com Marketplace
Promote<<Search Ads
Suggestion 1: Get really good at Google AdWords
Suggestion 2: Forget Yahoo, MSN, and the rest
Promote<<Blog
Suggestion 1: Integrate a blog in your site
Suggestion 2: Write high-quality content at regular intervals
Promote<<SEO
Suggestion 1: Make pages search-engine friendly
Suggestion 2: No shortcuts. Get links from high-quality sites
Suggestion 3: Sticky or useful content
Promote<<SEO
Suggestion 1: Make pages search-engine friendly
Suggestion 2: No shortcuts. Get links from high-quality sites
Suggestion 3: Sticky or useful content
Promote<<Video
Suggestion 1: Viral videos = Swinging for a homerun
Suggestion 2: Create instructional videos on YouTube and embed in your site
Network<<Social Sites
Suggestion 1: Create a Facebook, LinkedIn, and MySpace page
Suggestion 2: Build a Facebook/OpenSocial App
Network<<Participate
Suggestion 1: Respond to LinkedIn Questions
Suggestion 2: A good write-up from a respected blogger is better then $50,000 in advertising.
