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Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014...

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Treasury and Trade Solutions Practical Steps to Realising the Benefits of SEPA 18th March 2014 Today’s Speakers: Jonathan Jordan EMEA Market Manager, Payments and Receivables, Treasury and Trade Solutions, Citi John Murray EMEA Head, Corporate and Public Sector, Cash Management Sales, Treasury and Trade Solutions, Citi
Transcript
Page 1: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Treasury and Trade Solutions

Practical Steps to Realising the Benefits of SEPA

18th March 2014

Todayrsquos Speakers

Jonathan Jordan

EMEA Market Manager

Payments and Receivables

Treasury and Trade Solutions

Citi

John Murray

EMEA Head

Corporate and Public Sector

Cash Management Sales

Treasury and Trade Solutions

Citi

ldquoSEPA is one piece in a jigsaw of measures and initiatives being introduced with the

aim of creating a more competitive EuropehellipIn this sense SEPA may prove to be

similar to the harmonisation of the power supply in Europe during the second half of

the last century

PWC - Economic analysis of SEPA - Benefits and opportunities ready to be unlocked by stakeholders (Jan 2014)

Treasury and Trade Solutions

Todayrsquos Agenda

Market Update

ndash Adoption and the Extended Transition Period

Beyond Compliance

ndash Immediate opportunities and Re-engineering with SEPA

The Next Deadlines

ndash 2016 Niche schemes and Non-Euro markets

3

SEPA ndash the market vs 1st Feb 2014 deadline

4

Feb - 94

SEPA Credit Transfers

Source European Central Bank

SEPA Direct Debits

Febndash 80

Many markets now complete

Market Migration almost completed

Accelerated adoption

More time needed for SME creditors to

complete migrations

The now agreed SEPA Extended Transition Period was introduced primarily to facilitate direct debit

initiators and SME migrations

The Extended Transition Period ndash 1 Aug 2014

5

The European Commission and Parliament have introduced an extra transition period of six

months until 1 August 2014 to allow banks and other payment service providers to continue

processing legacy Euro ACH payments and direct debit collections

Real Concerns over the ability of the wider market to meet the 1 February 2014 deadline the

extension aims to limit payment and economic disruption by allowing the market an

additional 6 months to complete migration activities

The European Central bank national central banks and regulators urged all stakeholders to

complete migrations by 1 February 2014 or as soon as possible thereafter

National and industry bodies have reacted in varying manners to the Extended Transition

Period based on their own SEPA readiness state Countries have announced their own

plans leading to a fragmented approach to

ndash The length of the extension

ndash Potential limitations on legacy ACH Direct Debit

ndash Legacy clearing costs

ndash Parallel transactions in both legacy and SEPA schemes

Extended

Transition

Period

Reaction of

the Market

Citi strongly advises any client still transacting legacy instruments to migrate all flows to SEPA

asap and we are encouraging full adoption and compliance no later than 31st March 2014

Fragmented Country Approaches

The Extended Transition Period provides countries PSPs the option to use the 6 month window however it

is clear that all markets wish to close their SEPA migration projects

As of 1 Feb 2014 Finland and Slovakia have fully migrated their legacy ACH and direct debit flows to SEPA

Spain ACH is now migrated to SEPA

Restrictions are being introduced and more are expected ndash eg no new debtor mandates allowed

Increased charges are being introduced in the market ndash eg Spain transaction charges

6

1 Feb 17 Mar 31 Mar 5 May 1 Aug 9 Jun

Maintained 1 Feb 14

ndash Slovakia ndash ACHDD

ndash Finland ndash DD

ndash Italy ndash ACH

ndash Germany ndash B2B DD (Abbuchungsauftragsverfahren)

Deadline

ndash Spain ndash ACH

Deadline

ndashIreland ndash ACHDD

ndashBelgium ndash ACHDD

Deadline

ndash Greece - ACH

Deadline

ndashSpain ndash DD

1 Aug

ndashGermany

ndashAustria

ndashFrance

ndashPortugal

ndashNetherlands

ndashLuxembourg

ndashItaly

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashDD

ACH ndash Legacy ACH deadline

DD - Legacy DD deadline

Excluding Niche schemes

Legacy Scheme Deadlines

Niche Schemes

7

Niche schemes will migrate to SEPA by 1 Feb 2016 They will likely fold into the current SEPA schemes or evolve into

Additional Optional Services (AOS)

Titre Interbancaire de Paiement (TIP)

Electronic Payment order (teleacuteregraveglement)

Out of Scope

Lettre de change (LCR)]

ELV (not officially a niche scheme but should migrate to SEPA by 2016)

Los anticipo de credito (cuaderno 58)

Los recibos (cuaderno 32)

Business continuity arrangements for

electronic credit transfers

Image transfer Verfahren

RID finanziario

RID a importe fisso

Non-automatic credit

Out of Scope

RIBA

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 2: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

ldquoSEPA is one piece in a jigsaw of measures and initiatives being introduced with the

aim of creating a more competitive EuropehellipIn this sense SEPA may prove to be

similar to the harmonisation of the power supply in Europe during the second half of

the last century

PWC - Economic analysis of SEPA - Benefits and opportunities ready to be unlocked by stakeholders (Jan 2014)

Treasury and Trade Solutions

Todayrsquos Agenda

Market Update

ndash Adoption and the Extended Transition Period

Beyond Compliance

ndash Immediate opportunities and Re-engineering with SEPA

The Next Deadlines

ndash 2016 Niche schemes and Non-Euro markets

3

SEPA ndash the market vs 1st Feb 2014 deadline

4

Feb - 94

SEPA Credit Transfers

Source European Central Bank

SEPA Direct Debits

Febndash 80

Many markets now complete

Market Migration almost completed

Accelerated adoption

More time needed for SME creditors to

complete migrations

The now agreed SEPA Extended Transition Period was introduced primarily to facilitate direct debit

initiators and SME migrations

The Extended Transition Period ndash 1 Aug 2014

5

The European Commission and Parliament have introduced an extra transition period of six

months until 1 August 2014 to allow banks and other payment service providers to continue

processing legacy Euro ACH payments and direct debit collections

Real Concerns over the ability of the wider market to meet the 1 February 2014 deadline the

extension aims to limit payment and economic disruption by allowing the market an

additional 6 months to complete migration activities

The European Central bank national central banks and regulators urged all stakeholders to

complete migrations by 1 February 2014 or as soon as possible thereafter

National and industry bodies have reacted in varying manners to the Extended Transition

Period based on their own SEPA readiness state Countries have announced their own

plans leading to a fragmented approach to

ndash The length of the extension

ndash Potential limitations on legacy ACH Direct Debit

ndash Legacy clearing costs

ndash Parallel transactions in both legacy and SEPA schemes

Extended

Transition

Period

Reaction of

the Market

Citi strongly advises any client still transacting legacy instruments to migrate all flows to SEPA

asap and we are encouraging full adoption and compliance no later than 31st March 2014

Fragmented Country Approaches

The Extended Transition Period provides countries PSPs the option to use the 6 month window however it

is clear that all markets wish to close their SEPA migration projects

As of 1 Feb 2014 Finland and Slovakia have fully migrated their legacy ACH and direct debit flows to SEPA

Spain ACH is now migrated to SEPA

Restrictions are being introduced and more are expected ndash eg no new debtor mandates allowed

Increased charges are being introduced in the market ndash eg Spain transaction charges

6

1 Feb 17 Mar 31 Mar 5 May 1 Aug 9 Jun

Maintained 1 Feb 14

ndash Slovakia ndash ACHDD

ndash Finland ndash DD

ndash Italy ndash ACH

ndash Germany ndash B2B DD (Abbuchungsauftragsverfahren)

Deadline

ndash Spain ndash ACH

Deadline

ndashIreland ndash ACHDD

ndashBelgium ndash ACHDD

Deadline

ndash Greece - ACH

Deadline

ndashSpain ndash DD

1 Aug

ndashGermany

ndashAustria

ndashFrance

ndashPortugal

ndashNetherlands

ndashLuxembourg

ndashItaly

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashDD

ACH ndash Legacy ACH deadline

DD - Legacy DD deadline

Excluding Niche schemes

Legacy Scheme Deadlines

Niche Schemes

7

Niche schemes will migrate to SEPA by 1 Feb 2016 They will likely fold into the current SEPA schemes or evolve into

Additional Optional Services (AOS)

Titre Interbancaire de Paiement (TIP)

Electronic Payment order (teleacuteregraveglement)

Out of Scope

Lettre de change (LCR)]

ELV (not officially a niche scheme but should migrate to SEPA by 2016)

Los anticipo de credito (cuaderno 58)

Los recibos (cuaderno 32)

Business continuity arrangements for

electronic credit transfers

Image transfer Verfahren

RID finanziario

RID a importe fisso

Non-automatic credit

Out of Scope

RIBA

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 3: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Todayrsquos Agenda

Market Update

ndash Adoption and the Extended Transition Period

Beyond Compliance

ndash Immediate opportunities and Re-engineering with SEPA

The Next Deadlines

ndash 2016 Niche schemes and Non-Euro markets

3

SEPA ndash the market vs 1st Feb 2014 deadline

4

Feb - 94

SEPA Credit Transfers

Source European Central Bank

SEPA Direct Debits

Febndash 80

Many markets now complete

Market Migration almost completed

Accelerated adoption

More time needed for SME creditors to

complete migrations

The now agreed SEPA Extended Transition Period was introduced primarily to facilitate direct debit

initiators and SME migrations

The Extended Transition Period ndash 1 Aug 2014

5

The European Commission and Parliament have introduced an extra transition period of six

months until 1 August 2014 to allow banks and other payment service providers to continue

processing legacy Euro ACH payments and direct debit collections

Real Concerns over the ability of the wider market to meet the 1 February 2014 deadline the

extension aims to limit payment and economic disruption by allowing the market an

additional 6 months to complete migration activities

The European Central bank national central banks and regulators urged all stakeholders to

complete migrations by 1 February 2014 or as soon as possible thereafter

National and industry bodies have reacted in varying manners to the Extended Transition

Period based on their own SEPA readiness state Countries have announced their own

plans leading to a fragmented approach to

ndash The length of the extension

ndash Potential limitations on legacy ACH Direct Debit

ndash Legacy clearing costs

ndash Parallel transactions in both legacy and SEPA schemes

Extended

Transition

Period

Reaction of

the Market

Citi strongly advises any client still transacting legacy instruments to migrate all flows to SEPA

asap and we are encouraging full adoption and compliance no later than 31st March 2014

Fragmented Country Approaches

The Extended Transition Period provides countries PSPs the option to use the 6 month window however it

is clear that all markets wish to close their SEPA migration projects

As of 1 Feb 2014 Finland and Slovakia have fully migrated their legacy ACH and direct debit flows to SEPA

Spain ACH is now migrated to SEPA

Restrictions are being introduced and more are expected ndash eg no new debtor mandates allowed

Increased charges are being introduced in the market ndash eg Spain transaction charges

6

1 Feb 17 Mar 31 Mar 5 May 1 Aug 9 Jun

Maintained 1 Feb 14

ndash Slovakia ndash ACHDD

ndash Finland ndash DD

ndash Italy ndash ACH

ndash Germany ndash B2B DD (Abbuchungsauftragsverfahren)

Deadline

ndash Spain ndash ACH

Deadline

ndashIreland ndash ACHDD

ndashBelgium ndash ACHDD

Deadline

ndash Greece - ACH

Deadline

ndashSpain ndash DD

1 Aug

ndashGermany

ndashAustria

ndashFrance

ndashPortugal

ndashNetherlands

ndashLuxembourg

ndashItaly

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashDD

ACH ndash Legacy ACH deadline

DD - Legacy DD deadline

Excluding Niche schemes

Legacy Scheme Deadlines

Niche Schemes

7

Niche schemes will migrate to SEPA by 1 Feb 2016 They will likely fold into the current SEPA schemes or evolve into

Additional Optional Services (AOS)

Titre Interbancaire de Paiement (TIP)

Electronic Payment order (teleacuteregraveglement)

Out of Scope

Lettre de change (LCR)]

ELV (not officially a niche scheme but should migrate to SEPA by 2016)

Los anticipo de credito (cuaderno 58)

Los recibos (cuaderno 32)

Business continuity arrangements for

electronic credit transfers

Image transfer Verfahren

RID finanziario

RID a importe fisso

Non-automatic credit

Out of Scope

RIBA

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 4: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

SEPA ndash the market vs 1st Feb 2014 deadline

4

Feb - 94

SEPA Credit Transfers

Source European Central Bank

SEPA Direct Debits

Febndash 80

Many markets now complete

Market Migration almost completed

Accelerated adoption

More time needed for SME creditors to

complete migrations

The now agreed SEPA Extended Transition Period was introduced primarily to facilitate direct debit

initiators and SME migrations

The Extended Transition Period ndash 1 Aug 2014

5

The European Commission and Parliament have introduced an extra transition period of six

months until 1 August 2014 to allow banks and other payment service providers to continue

processing legacy Euro ACH payments and direct debit collections

Real Concerns over the ability of the wider market to meet the 1 February 2014 deadline the

extension aims to limit payment and economic disruption by allowing the market an

additional 6 months to complete migration activities

The European Central bank national central banks and regulators urged all stakeholders to

complete migrations by 1 February 2014 or as soon as possible thereafter

National and industry bodies have reacted in varying manners to the Extended Transition

Period based on their own SEPA readiness state Countries have announced their own

plans leading to a fragmented approach to

ndash The length of the extension

ndash Potential limitations on legacy ACH Direct Debit

ndash Legacy clearing costs

ndash Parallel transactions in both legacy and SEPA schemes

Extended

Transition

Period

Reaction of

the Market

Citi strongly advises any client still transacting legacy instruments to migrate all flows to SEPA

asap and we are encouraging full adoption and compliance no later than 31st March 2014

Fragmented Country Approaches

The Extended Transition Period provides countries PSPs the option to use the 6 month window however it

is clear that all markets wish to close their SEPA migration projects

As of 1 Feb 2014 Finland and Slovakia have fully migrated their legacy ACH and direct debit flows to SEPA

Spain ACH is now migrated to SEPA

Restrictions are being introduced and more are expected ndash eg no new debtor mandates allowed

Increased charges are being introduced in the market ndash eg Spain transaction charges

6

1 Feb 17 Mar 31 Mar 5 May 1 Aug 9 Jun

Maintained 1 Feb 14

ndash Slovakia ndash ACHDD

ndash Finland ndash DD

ndash Italy ndash ACH

ndash Germany ndash B2B DD (Abbuchungsauftragsverfahren)

Deadline

ndash Spain ndash ACH

Deadline

ndashIreland ndash ACHDD

ndashBelgium ndash ACHDD

Deadline

ndash Greece - ACH

Deadline

ndashSpain ndash DD

1 Aug

ndashGermany

ndashAustria

ndashFrance

ndashPortugal

ndashNetherlands

ndashLuxembourg

ndashItaly

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashDD

ACH ndash Legacy ACH deadline

DD - Legacy DD deadline

Excluding Niche schemes

Legacy Scheme Deadlines

Niche Schemes

7

Niche schemes will migrate to SEPA by 1 Feb 2016 They will likely fold into the current SEPA schemes or evolve into

Additional Optional Services (AOS)

Titre Interbancaire de Paiement (TIP)

Electronic Payment order (teleacuteregraveglement)

Out of Scope

Lettre de change (LCR)]

ELV (not officially a niche scheme but should migrate to SEPA by 2016)

Los anticipo de credito (cuaderno 58)

Los recibos (cuaderno 32)

Business continuity arrangements for

electronic credit transfers

Image transfer Verfahren

RID finanziario

RID a importe fisso

Non-automatic credit

Out of Scope

RIBA

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 5: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

The Extended Transition Period ndash 1 Aug 2014

5

The European Commission and Parliament have introduced an extra transition period of six

months until 1 August 2014 to allow banks and other payment service providers to continue

processing legacy Euro ACH payments and direct debit collections

Real Concerns over the ability of the wider market to meet the 1 February 2014 deadline the

extension aims to limit payment and economic disruption by allowing the market an

additional 6 months to complete migration activities

The European Central bank national central banks and regulators urged all stakeholders to

complete migrations by 1 February 2014 or as soon as possible thereafter

National and industry bodies have reacted in varying manners to the Extended Transition

Period based on their own SEPA readiness state Countries have announced their own

plans leading to a fragmented approach to

ndash The length of the extension

ndash Potential limitations on legacy ACH Direct Debit

ndash Legacy clearing costs

ndash Parallel transactions in both legacy and SEPA schemes

Extended

Transition

Period

Reaction of

the Market

Citi strongly advises any client still transacting legacy instruments to migrate all flows to SEPA

asap and we are encouraging full adoption and compliance no later than 31st March 2014

Fragmented Country Approaches

The Extended Transition Period provides countries PSPs the option to use the 6 month window however it

is clear that all markets wish to close their SEPA migration projects

As of 1 Feb 2014 Finland and Slovakia have fully migrated their legacy ACH and direct debit flows to SEPA

Spain ACH is now migrated to SEPA

Restrictions are being introduced and more are expected ndash eg no new debtor mandates allowed

Increased charges are being introduced in the market ndash eg Spain transaction charges

6

1 Feb 17 Mar 31 Mar 5 May 1 Aug 9 Jun

Maintained 1 Feb 14

ndash Slovakia ndash ACHDD

ndash Finland ndash DD

ndash Italy ndash ACH

ndash Germany ndash B2B DD (Abbuchungsauftragsverfahren)

Deadline

ndash Spain ndash ACH

Deadline

ndashIreland ndash ACHDD

ndashBelgium ndash ACHDD

Deadline

ndash Greece - ACH

Deadline

ndashSpain ndash DD

1 Aug

ndashGermany

ndashAustria

ndashFrance

ndashPortugal

ndashNetherlands

ndashLuxembourg

ndashItaly

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashDD

ACH ndash Legacy ACH deadline

DD - Legacy DD deadline

Excluding Niche schemes

Legacy Scheme Deadlines

Niche Schemes

7

Niche schemes will migrate to SEPA by 1 Feb 2016 They will likely fold into the current SEPA schemes or evolve into

Additional Optional Services (AOS)

Titre Interbancaire de Paiement (TIP)

Electronic Payment order (teleacuteregraveglement)

Out of Scope

Lettre de change (LCR)]

ELV (not officially a niche scheme but should migrate to SEPA by 2016)

Los anticipo de credito (cuaderno 58)

Los recibos (cuaderno 32)

Business continuity arrangements for

electronic credit transfers

Image transfer Verfahren

RID finanziario

RID a importe fisso

Non-automatic credit

Out of Scope

RIBA

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 6: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Fragmented Country Approaches

The Extended Transition Period provides countries PSPs the option to use the 6 month window however it

is clear that all markets wish to close their SEPA migration projects

As of 1 Feb 2014 Finland and Slovakia have fully migrated their legacy ACH and direct debit flows to SEPA

Spain ACH is now migrated to SEPA

Restrictions are being introduced and more are expected ndash eg no new debtor mandates allowed

Increased charges are being introduced in the market ndash eg Spain transaction charges

6

1 Feb 17 Mar 31 Mar 5 May 1 Aug 9 Jun

Maintained 1 Feb 14

ndash Slovakia ndash ACHDD

ndash Finland ndash DD

ndash Italy ndash ACH

ndash Germany ndash B2B DD (Abbuchungsauftragsverfahren)

Deadline

ndash Spain ndash ACH

Deadline

ndashIreland ndash ACHDD

ndashBelgium ndash ACHDD

Deadline

ndash Greece - ACH

Deadline

ndashSpain ndash DD

1 Aug

ndashGermany

ndashAustria

ndashFrance

ndashPortugal

ndashNetherlands

ndashLuxembourg

ndashItaly

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashACHDD

ndashDD

ACH ndash Legacy ACH deadline

DD - Legacy DD deadline

Excluding Niche schemes

Legacy Scheme Deadlines

Niche Schemes

7

Niche schemes will migrate to SEPA by 1 Feb 2016 They will likely fold into the current SEPA schemes or evolve into

Additional Optional Services (AOS)

Titre Interbancaire de Paiement (TIP)

Electronic Payment order (teleacuteregraveglement)

Out of Scope

Lettre de change (LCR)]

ELV (not officially a niche scheme but should migrate to SEPA by 2016)

Los anticipo de credito (cuaderno 58)

Los recibos (cuaderno 32)

Business continuity arrangements for

electronic credit transfers

Image transfer Verfahren

RID finanziario

RID a importe fisso

Non-automatic credit

Out of Scope

RIBA

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 7: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Niche Schemes

7

Niche schemes will migrate to SEPA by 1 Feb 2016 They will likely fold into the current SEPA schemes or evolve into

Additional Optional Services (AOS)

Titre Interbancaire de Paiement (TIP)

Electronic Payment order (teleacuteregraveglement)

Out of Scope

Lettre de change (LCR)]

ELV (not officially a niche scheme but should migrate to SEPA by 2016)

Los anticipo de credito (cuaderno 58)

Los recibos (cuaderno 32)

Business continuity arrangements for

electronic credit transfers

Image transfer Verfahren

RID finanziario

RID a importe fisso

Non-automatic credit

Out of Scope

RIBA

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 8: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

A number of market challenges remain

SEPA Direct Debit RejectReturn message information

bull Usage of MS03 code ldquoReason Not Specifiedrdquo causing confusion

XML Variations

bull Countries have adopted interpretations of XML (eg ZKA XML CBI XML)

Unexpected beneficiary bank charges

bull SALA code word recommended for payroll payments PENS for pension payments

Usage of SEPA fields

bull eg End to End reference field not being utilised as expected by initiators

8

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 9: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Beyond Compliance

Seizing the opportunity for change and re-engineering

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 10: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

SEPA has introduced opportunities for efficiency and centralisation

Standardisation and Process Efficiency

10

The features and inherent standardisation of SEPA can help organisations in the drive to achieve efficiency

centralisation and liquidity optimisation

Elimination of local formats and exception

processes facilitates standardisation of processes

including accounts payable and accounts receivable

Harmonisation of payment instruction content

and structures - leading to system process

simplification and increased STP

Standardisation of payment execution cycles

delivering a further streamlining of payments and

collections processes

Improved reconciliation from transmission of

additional non-truncated remittance data and new

scheme fields

Standardisation of payment schemes and

payment information on basis of ISO 20022 XML ndash an

information-rich bank agnostic provides clients with

additional flexibility

Can help accelerate centralisation initiatives such

as Shared Services Centres In-house Banks and

PaymentCollection Factories

Rationalisation and centralisation of account

structures

Reduction in the number of bank relationships due

to fewer bank account requirements

Simpler cash forecasting given consistency in value

dating versus disparate national payment

infrastructures

More efficient use of liquidity via rationalised

account structures

Supporting Centralisation amp Liquidity Optimisation

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 11: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Immediate Opportunities

11

As organisations are becoming SEPA compliant attention is shifting towards how to best reap investment

benefits from SEPA

bull Evaluate SEPA migration decisions manual processes and arrangements put in place to meet SEPA compliance

bull Put in place a plan for future deadlines (2016)

SDD scheme selection ndash B2B reachability

Additional Optional Services eg COR1

XML Conversion Services

Mandate Management services and process

Usage of SEPA message fields

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 12: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

The new SEPA Agenda

ldquoLarge and international operating companies are best positioned to benefit directly from

SEPA

A reduction of up to 9 million bank accounts resulting from more efficient corporate euro cash-

management infrastructures

We expect that companies will review their bank account structures and consolidate

processing of euro-denominated transactions across the SEPA-zone to a central location of a

prime cash management bank By doing so organisations aim to economise on bank account

fees and operate simpler and more efficient cash-pooling structuresrdquo

PWC

In recent years we have rationalised our collections banks from over 30 to just over a dozen after SEPA

compliance we will look to move to 3-4 collection banksrdquo

Multinational client

ldquoWe intend to begin moving our direct debits collections to the SEPA B2B schemerdquo

Multinational client

12

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 13: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Reengineering Opportunities

13

Leverage SEPA to fundamentally re-engineer cash management structure

Bank Rationalisation ndash reducing the number of bank partners to a preferred group

Account Rationalisation ndash seeking reduction in number of Euro accounts

Receivables Optimisation - seeking standardisation andor centralisation of collection processes

Payments Optimisation ndash seeking standardisation of processes (ie vendor payroll) and or new structures (eg POBO)

Reconciliation improvements ndash improving matching rates to reduce exceptions and improve cash application

Technology rationalisation and SWIFT amp XML

Expand geographic scope beyond SEPA ndash Nordics UK Switzerland

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 14: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Examples of Leveraging SEPA

14

Client Example 1

Multinational client with local

receivables accounts across 15+

European countries

Receivables Direct Debits and

incoming electronic transfers

With SEPA migration the

organisation took advantage to

centralise SEPA Direct debits into

one EUR account in London

Mandate management processes

also centralised utilising third party

provider

Local accounts for retained to

receive incoming SEPA Credit

Transfers - will be centralised in

phase 2

Client Example 2

Multinational industrials company

with central treasury and SSC in

Germany

Receivables Direct Debits and

incoming transfers

Adopted big bang approach to

SEPA migration

Consolidated receivables flows

including Direct debits and other

electronic flows in to one EUR

receivables account in London

Mandate management and

reconciliation managed out of SSC

A number of local accounts

retained for local receipts with TBA

structure in place

Client Example 3

Multinational organisation

operating across euro markets

Operating through a single legal

entity

Payroll accounts previously held

with multiple banks within in

country accounts

Centralised all payroll payments

by legal entity to accounts in

London

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 15: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Assessment of Current Cash Management

Structures and Processes

Definition of Future State

Implementing Change

Practical Recommends for seizing the opportunities Accounts payment and collection instruments systems processes

legal entities etc

Analysis for all entities under consideration

Banking partners and configuration

Treasury and operational strategies

Process owners

Visibility and Controls in place today

Future cash management strategy

Bank strategy (eg rationalisation)

Process vision (SSC payment factory)

Technology strategy

SEPA changes to AP and AR processesreconciliation

Scope of changes (vendor payroll TampE treasury etc)

Engagement of parties to form this vision

Clearly defined benefits

Senior sponsorship for changes ahead

Shared vision across Finance AP Technology Treasury

Budget

Project management Timing

Alignment with other major projects

eg ERP upgrade (one instance of SAP)

Benefits tracking to ensure continued traction

15

SEPA - Phase 1

SEPA - Phase 2

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 16: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

The Next Deadlines

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 17: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

The next SEPA deadlines

17

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 18: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

Conclusions and Recommendations on Next Steps

The SEPA Extended Transition Period was introduced primarily to facilitate large

direct debit initiators and SME migrations

As organisations are becoming SEPA compliant focus is shifting towards how to

best maximise benefits from SEPA

Large international organisations are best positioned to benefit directly from SEPA

Build on the momentum of your SEPA project to achieve the benefits available

Citi is committed to helping you to seize the opportunities

18

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 19: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

QampA

19

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation

Page 20: Practical Steps to Realising the Benefits of SEPA€¦ · SEPA – the market vs. 1st Feb 2014 deadline 4 Feb - 94% SEPA Credit Transfers Source: European Central Bank, ... Real Concerns

IRS Circular 230 Disclosure Citigroup Inc and its affiliates do not provide tax or legal advice Any discussion of tax matters in these materials (i) is not intended or written to be used and cannot be used or relied upon by you

for the purpose of avoiding any tax penalties and (ii) may have been written in connection with the promotion or marketing of any transaction contemplated hereby (Transaction) Accordingly you should seek advice based

on your particular circumstances from an independent tax advisor

Any terms set forth herein are intended for discussion purposes only and are subject to the final terms as set forth in separate definitive written agreements This presentation is not a commitment to lend syndicate a financing underwrite or

purchase securities or commit capital nor does it obligate us to enter into such a commitment nor are we acting as a fiduciary to you By accepting this presentation subject to applicable law or regulation you agree to keep confidential the

information contained herein and the existence of and proposed terms for any Transaction

Prior to entering into any Transaction you should determine without reliance upon us or our affiliates the economic risks and merits (and independently determine that you are able to assume these risks) as well as the legal tax and accounting

characterizations and consequences of any such Transaction In this regard by accepting this presentation you acknowledge that (a) we are not in the business of providing (and you are not relying on us for) legal tax or accounting advice (b)

there may be legal tax or accounting risks associated with any Transaction (c) you should receive (and rely on) separate and qualified legal tax and accounting advice and (d) you should apprise senior management in your organization as to

such legal tax and accounting advice (and any risks associated with any Transaction) and our disclaimer as to these matters By acceptance of these materials you and we hereby agree that from the commencement of discussions with

respect to any Transaction and notwithstanding any other provision in this presentation we hereby confirm that no participant in any Transaction shall be limited from disclosing the US tax treatment or US tax structure of such Transaction

We are required to obtain verify and record certain information that identifies each entity that enters into a formal business relationship with us We will ask for your complete name street address and taxpayer ID number We may also

request corporate formation documents or other forms of identification to verify information provided

Any prices or levels contained herein are preliminary and indicative only and do not represent bids or offers These indications are provided solely for your information and consideration are subject to change at any time without notice and are

not intended as a solicitation with respect to the purchase or sale of any instrument The information contained in this presentation may include results of analyses from a quantitative model which represent potential future events that may or

may not be realized and is not a complete analysis of every material fact representing any product Any estimates included herein constitute our judgment as of the date hereof and are subject to change without any notice We andor our

affiliates may make a market in these instruments for our customers and for our own account Accordingly we may have a position in any such instrument at any time

Although this material may contain publicly available information about Citi corporate bond research fixed income strategy or economic and market analysis Citi policy (i) prohibits employees from offering directly or indirectly a favorable or

negative research opinion or offering to change an opinion as consideration or inducement for the receipt of business or for compensation and (ii) prohibits analysts from being compensated for specific recommendations or views contained in

research reports So as to reduce the potential for conflicts of interest as well as to reduce any appearance of conflicts of interest Citi has enacted policies and procedures designed to limit communications between its investment banking and

research personnel to specifically prescribed circumstances

copy 2014 Citibank NA All rights reserved Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc or its affiliates and are used and registered throughout the world

The information in this guide is believed to be reliable but Citi does not warrant its accuracy or completeness The guide does not constitute a recommendation to take any action and Citi is not providing

investment tax regulatory or legal advice and we recommend you seek further advice from your relevant local advisers Citi and its affiliates accept no liability whatsoever for any use of this guide or any action

taken based on or arising from the material in the guide

Citi believes that sustainability is good business practice We work closely with our clients peer financial institutions NGOs and other partners to finance solutions to climate change develop industry standards reduce our own environmental

footprint and engage with stakeholders to advance shared learning and solutions Highlights of Citirsquos unique role in promoting sustainability include (a) releasing in 2007 a Climate Change Position Statement the first US financial institution to do

so (b) targeting $50 billion over 10 years to address global climate change includes significant increases in investment and financing of renewable energy clean technology and other carbon-emission reduction activities (c) committing to an

absolute reduction in GHG emissions of all Citi owned and leased properties around the world by 10 by 2011 (d) purchasing more than 234000 MWh of carbon neutral power for our operations over the last three years (e) establishing in

2008 the Carbon Principles a framework for banks and their US power clients to evaluate and address carbon risks in the financing of electric power projects (f) producing equity research related to climate issues that helps to inform investors

on risks and opportunities associated with the issue and (g) engaging with a broad range of stakeholders on the issue of climate change to help advance understanding and solutions

Citi works with its clients in greenhouse gas intensive industries to evaluate emerging risks from climate change and where appropriate to mitigate those risks

efficiency renewable energy and mitigation


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