Predictive InsightsThe Next Evolution in Healthcare Research

June 5, 2014

©2014 Consensus Point Inc. Confidential2

Today’s Presenters

Linda RebrovickChief Executive OfficerConsensus Point

Robin RoseVP, Strategic InitiativesHealthStream

Agenda

• About Consensus Point and HealthStream

• What can we learn from research practices outside the healthcare industry?

• How does a Predictive Insights study work?

• Questions?

HealthStream’s Consumer Experience

• HealthStream has worked with more than 200 healthcare organizations in the past 2 years to assess community needs and market positioning

• Some clients include…

©2014 Consensus Point Inc. Confidential5

Time to Innovate

• Lower phone response rates• Harder to reach younger consumers• Cost prohibitive• Slow turnaround• Better support needed for decision-

making• Unchanged over past 25 years

Consensus Point: A Market Leader in Prediction Market Research

“Predictive Insights”

Communities Research Engagement++ =

ProvenScience

Efficient &Accurate

Cloud-basedSaaS

Prediction Market Case Studies

• Test concepts for the development of a new line of women’s deodorant for one of the largest CPG companies

• Completed study and saved 45% of research cost

• Reduced their research timeline from 18 weeks to 6 weeks

• First 3 months of sales are over forecast

• Reduce the time from ideation to implementation by prioritizing the best ideas

• Time to market improved from 180 days to 80 days

• Enhanced employee engagement through collaborative and prediction market techniques

• One of the leading financial services companies needed to prioritize credit card features to motivate consumers to switch

• Discovered niche market of high-spend/high-wealth credit card users

• Rolled out new marketing through a differentiated campaign

Customer Challenge

Results

Predictive Insights captures the wisdom of the community to uncover forward-looking

outcomes for better business decision making.

What is “Predictive Insights?”

©2014 Consensus Point Inc. Confidential9

A Different Perspective

ME vs. WE research

• Who will you vote for? vs.

• Who will win the election?

©2014 Consensus Point Inc. Confidential10

A Focus on the Future

• Have you visited a clinic located in a drug store or grocery store for routine medical care in the past 12 months?

vs.• Will people in this community use a

drug store or grocery store for routine medical care in the next 12 months?

How does Predictive Insights work?

What is the Value?• Rapid Turnaround• Diverse

Community• Intensity of

Response• Smaller Samples• Quantitative• Qualitative• Innovative Research

Research Gamification

©2014 Consensus Point Inc. Confidential12

Applications of Predictive Insights

• Image and perception studies• Branding / naming• Product development / feedback• Emergency Department deep dives• Community health needs

assessment• Any application where consumer

feedback would be beneficial

© 2014 Consensus Point Inc. Confidential.13

Prediction Market Research Case Study: Communispace

Source: Outcomes, not intentions; Quirks, May 2013

• Select your answer

• Invest your confidence

• Tell us why

How a Predictive Insights Study Works

Step 1: Answer the Question

Will people in this area prefer to use a primary care physician over a walk-in clinic for minor or routine medical care?

When you answer YES or NO below, you will then be asked to assign points to indicate your confidence in your answer.

Step 2: Invest Your Points

Will people in this area prefer to use a primary care physician over a walk-in clinic for minor or routine medical care?

Step 3: Comment on Your Answer

Will people in this area prefer to use a primary care physician over a walk-in clinic for minor or routine medical care?

Most Recent Hospital Visited

Reason

Community Demographic

Gender

Age

Hospital Visit Within 2 Years

onlinerespondents

Ur-gent20%

Routine 12%

Emergency 68%

No37.6%

Yes62.4%

35629%

71%

18-24

25-34

35-44

45-54

55-64

65+

1%

8%

2%

4%

6%

7%

6%

16%

12%

13%

14%

8%

7%

24%

14%

15%

20%

15%

% of Visitors by Age

ABCDEF

9

86%likelihood Results Breakout

Theme Prevalence

More convenient 47%Saves time 16%

Reasons for YES

-this is an awesome idea! I’ve been waiting years for someone to offer this-I hate waiting in line. This would be so much faster-no one else has this. I’d probably shop at this store more often just for the convenience

Reasons for NO

-I’m worried about the quality of the care-No way! My doctor knows my health best

Commentary

57%43%

Likelihood% Probability

% of PeopleBreadth of response

Strength Meter How strongly respondents felt about their answers

18-24

25-34 35-44 45-54 55-64 65+Overal

l

Overall

Results by Demographic

negative positive

41%

No YesHighLow HighLow

AverageAverage

Male

Female

Most patients will go to a retail store clinic (such as a grocery or drug store) for their routine healthcare needs.

Said“No”

Said“Yes”59%

0% 100%

Probable

Not Probable

86%

14%

Low Average High

Where Consumers Go for Routine Healthcare

©2014 Consensus Point Inc. Confidential20

PCP vs.

Walk-in

Clinic

Outcome ScorePatient website for easy access to all of their medical records 22.04

Improved billing transparency and accuracy of bills 32.01

Fifteen minute or less wait times at physician practices 21.2

Coordinating outpatient testing results quicker with providers 16.31

Upgraded hospital rooms and facilities 8.44

Billing transparency was identified as having the highest probability to improve the healthcare experience.

Which activity would best improve the healthcare experience?

Predictive Insights

allows the use of

pictures.

Predictive

Insights allows the use

of video.

©2014 Consensus Point Inc. Confidential

QUESTIONS?

24