MANUFACTURER & INNOVATOR OF RETAIL GIFTS & BESPOKE PREMIUMS

www.premiumfactory.co.uk

“We have over 50 years experiencebetween us, innovating, designing anddelivering premium products globally.”Paul Conisbee MD Premium Factory

The right promotional merchandise can really help to bring a big creative to life.Product can make ideas even more exciting and all importantly, it can make themtangible. You can literally put the idea in people's palms and pockets. The object isto make sure that the promotion is as creative and as rewarding as the adcampaign. This is why finding the right partner is crucial.

Such a partner needs to be well versed in branding, full of inventiveness, and quick to find work-arounds when obstacles present themselves. Premium Factory knowsthis well, and we consistently deliver these skills to agencies and brand owners.

We ensure that our promotions always magnify advertising campaigns, and that they create a unique 'surround sound', 360 degree marketing effect for the consumer.

A PREMIUM IDEA

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Client: Lynx Products delivered: Clicker, Gift Packs, Radio, 8 Ball, Camera

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> Bring your creative campaign to life in consumers hands

> Boost sales through increased brand saliency and preference

> Extend the reach of your advertising beyond your bought media

> Increase the longevity of your advertising or marketing promotion

> Leave a legacy in consumers homes

Premiums have long proved a successful way of delivering sales for FMCG’s. Some of the mosticonic campaigns have used premiums. Premium Factory has over 10 years experiencedelivering these products and ideas.

WHY ADD PREMIUMS TO YOUR NEXT ‘BIG IDEA’?

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Client: PG Tips Products delivered: Tins, Pyramid Tea Pot (to launch pyramid teabag), Gromit Mug

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> FMCG brands seeking increased sales

> Established brands with loyalty programmes

> New brands in acquisition mode

> Branded products seeking differentiation on crowded shelves

> Brands that wish to appear value-adding and command a premium price

Any company looking to increase brand loyalty or drive sales should be looking at premiums.Premium Factory has worked with many major brands and agencies. Please contact us for aninitial ideas session or a quote.

WHICH BRANDS WILLPREMIUMS WORK FOR?

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A PORTFOLIO LIKE NO OTHER

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Ceramics TIN Gift packs

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InnovationsLicensed Products Plush

Client: Kellogg’s Products delivered: Pedometer, Mug, Flannel

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> Innovators and designers of high volume premium products and gifts

> Offering truly global distribution

> Well versed in all related technical regulations

> Close relations with 30 factories worldwide

> Over a decade’s experience driving sales for blue chip clients

At Premium Factory we deliver all elements of product development, from innovation to finalproduct delivery. More than a decade of experience in driving sales for blue chip companies,and the requirements that go with protecting and promoting household brands.

OUR FULL SERVICE OFFERING

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Client: Guinness Products delivered: Radio, Iconic Guinness Pebble, Beer Mats, Towels, Bottle Opener, Mouse

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> Continual stream of fresh ideas to generate truly unique products

> Experience born of testing ideas in market and at scale

> Knowledge of which factories to employ for each product category

> Used to delivering on budget and within challenging timeframes

> High quality standards with in-house ISO registration and factory audits

In our 10th year of business, and we are still working with the same clients. We have workedwith some of the world’s top brands and they continue to brief us year by year. Please contactus to see how we can help drive sales.

OUR STRONG TRACK RECORD

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“I worked with the Premium Factory on the Lynx ‘clicker’. The clicker product helped to make the ad campaign iconic. It also Neil Munn, Unilever Marketing Director

BRIEF:Create a ‘clicker’ to match thecampaign, and launch worldwide on aspecific date.

OUR SOLUTION:We cross engineered an existing product to hit a morecompetitive budgetand greatly increasedproduction capacity.

SUCCESS: Distributed to the Lynxconsumers. Campaignextended due tosuccess of thecampaign.

CASE STUDY: LYNX CLICKER

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BRIEF:Create an iconic product that (a)encapsulates the brand and (b) drivessales frequency

OUR SOLUTION:To create a bespoke pedometer incorporate colours with strong logo.Functions also bespoke to clients choiceand requirements.

SUCCESS: Several million piecesdelivered: Campaignextended by 12 months.One of the mostsuccessful campaigns bySpecial K

CASE STUDY: SPECIAL K

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helped make it feel real for our customers. It was the perfect use of a premium – relevant, value adding and engaging”

> All our items are designed to meet EN71 and ASTM standards, using independent

inspection houses such as ACTS and STR

> We use these test houses for Pre-Production, On-line Auditing and Pre-Shipment

Inspection

> This is in addition to factory management quality controls and our own personal inspection

for the 1st/2nd week production

> Our clients are always able to visit our factories and see production first hand

> Ethical and Social Attitudes are now a large part of Quality Assurance

> Major Brands now need to consider not only quality and safety of the product but also an

ethical policy, inclusive of social standards and expectations

> For all products and clients we can provide a recommended protocol to cover all aspects

> Premium Factory has ISO 9001 creditation

QUALITY CONTROL

Premium Factory Ltd: 3rd Floor, 220 Queenstown Road, London SW8 4LP

Tel : +44 (0) 20 3327 0340 Email: info@premiumfactory.co.uk

Website: www.premiumfactory.co.uk