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Premium Brands

A brand is considered premium only when we believe

it is worth the price

A premium brand is built upon specific tangible and

intangible attributes that give it a sense worth :-

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Sensual It arouses our senses and feels

indulgent. It is an experience. We want to touch

it; we enjoy looking at it.

RareIt represents a discerning choice, intriguing

because it is uncommon.

Confident It projects a feeling of intrinsic worth.

Quality It is consistent and shows obsessive

attention to detail.

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PREMIUM Fashion

ASTELLAATOMICBALLYBENETTONBENSONBETTY BARCLAYBLUMARINECACHAREL

CANALICERRUTI 1881CONTE OF FLORENCEERMENEGILDO ZEGNAESCADAESCADA KIDSESCADA SPORTFURLAGEOX

GIL BRETKRIZIA & BORJILA PERLAMARIELLA BURANIMARIETTA GROSELJMAXMARAMELLINI FASHIONMISSONIMORELLATO

NANNINIPALMERSPAUL SMITHPIERRE KUNZPOLLINISTEFANELTRIUMPHVERA MONTVERSACE COLLECTION

VERSACE JEANS COUTUREVOLANTWOLFORD

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PREMIUM Accessories

AUDEMARS PIGUETBLANCPAINBLUE WILLI'SBREITLINGBVLGARICARRERA Y CARRERACARTIERCHOPARDDAMIANI

DANIEL ROTHDIORDUBEY & SCHALDENBRANDESCADA FINE JEWELRYFABERGFAONNABLEFENDIFIBO STEELGIORGIO ARMANIGIORGIO VISCONTIGIRARD-PERREGAUXGLASHTTE ORIGINALGUCCIH.STERNHARRY WINSTONHUBLOTIDCJAEGER-LECOULTREMIKIMOTOOSCAR DE LA RENTAPANERAIPARMIGIANIPASQUALE BRUNIPIAGETREDGREENROGER DUBUISROLEXSAFILOS.T. DUPONTULYSSE NARDINVARILUX PHYSIOZENITH

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PREMIUM Motion

BMW

BRABUS

CITRON

EUROLEASE AUTO

HAMMAN MOTORSPORTHONDA

HYUNDAI

LAND ROVER

LEXUSMEGATRONMERCEDES BENZ

TOYOTA

WIESMANN

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PREMIUM LifestyleALBENA

ARCADIA SPA

ARENA DI SERDICA

AREXIM

ASPECTI

ASTRAL HOLIDAYS

ATAMA

BARAUSSE

BELVEDERE

BULGARIAN VIP TOURS

CABACUM BEACH

IKIS

INERGY FITNES & SPACENTER

CASA REAL

CLINIQUE

CLUB MED

DAR OT BOGOVETE

DARPHIN

DIMA STYLE

DKNYDOM PERIGNON

DUNHILL

EMPORIO ARMANI

ESTE LAUDER

FESTA

GRAND HOTEL SOFIA

HEINEKEN

JOHNNIE WALKER

JORG HYSEKJUVENA OFSWITZERLAND

KEMPINSKI HOTELGRAND ARENA

KENZ

LA PRAIRIE

LANSON

LES FLEURS

LEVITRA

ROYAL BEACH

ROYAL GARDEN

ROYAL SUN

RUSSALKA

SANI RESORT

SANTA MARINA

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Luxury good

Luxury goods are products and services that are not considered essential and

are associated with affluence.

There are also goods that are perceived as luxurious by the public simply

because they play a role of status symbols as such goods tend to signify thepurchasing power of those who acquire them.

luxury good may become a normal good or even an inferior good at different

income levels, e.g. a wealthy person stops buying increasing numbers of luxury

cars for his automobile collection to start collecting airplanes (at such anincome level, the luxury car would become an inferior good).

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Luxury means to me tohave freedom to set of

against the mass in

every way.

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Luxury stands for excellent

quality, differentiation ,Rare,

Exclusivity.

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The only luxury good means

to me is that sum thing is rare

and not everyone can affordit.

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Why India is a promising target for

a luxury brand?

People in India are now more aware about the brands that are available to them.

They want to exhibit their status.

These brands give a feeling of being exclusive. The desire to be the only few to

own a new Harley or the latest Gucci perfume has engulfed the minds of theprosperous Indian consumer.

Brand conscious generation of India is one of major factors of rise in luxury over

past few years. Even kids want costly phones, clothes, watches etc.

In short there is a shift in the way a consumer perceives a luxury brand and this

will lead to more and more brands entering the Indian market and help the Indian

consumer to satisfy their thirst to be in the esteemed category of exclusive

owners".

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Luxury Products & Services

Cars:

Jaguar, Mercedes Benz, Lamborghini, Rolls Royce, Bentley, Ferrari, Bugatti

Couture: VersaceIndian couture designers: Rohit Bal, Tarun Tahiliani May not include prt designs

Hotels & resortsAmar Vilas (Oberoi), Four Seasons

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Accessories

Footwear: Jimmy Choo

Handbags: Louis Vuitton, Aigner, Leiber, Hermes, Prada

Small leather goods: Dunhill

Watches: Piaget, Tag Heur

Eyewear: Armani, D&G, Chanel

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Perfumes: Channel

Jewellery & Gems: Cartier, Tiffany

Writing instruments: Mont Blanc

Luggage: Louis Vuitton

Liquor: Henessy (vodka), Blue Label, rare wines Art