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Simplifying knowledge dissemination

Editor-in-Chief :

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Sandeep Manudhane

Manish Saraf - 97555-99509

2008 All rights reserved.

Published by Manish Saraf on behalf ofPTETSL, Yeshwant Plaza,

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Volume 9. Edition 01. July 2010

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To be a world class training and educationorganisation shaping careers through innovative

products and services & the use of human

technologies.

Major news stories

Cover story

Current events

PT Panorama

Profiles

News in brief

Regulars

Spain on top of the world ...................................................... 05

Honour killing........................................................................ 07

Fuel prices decontrolled........................................................ 38

Social responsibility of media .............................................. 10

India ........................................................................................ 16

...................................................................................... 22

Business and economy .......................................................... 30

Fish Philosophy...................................................................... 43

Saina Nehwal.......................................................................... 46

Julia Gillard ............................................................................ 47

India ........................................................................................ 66

...................................................................................... 68

Business and economy .......................................................... 70

Brand icon: Accenture........................................................... 40

Brand icon: PayPal.................................................................. 44

English grammar: Common mistakes in English............... 50

Business Trivia ...................................................................... 52

General knowledge ............................................................... 54

Book review: Better India: A better world ........................... 72

World

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Contents


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PTs PrepTalk July 2010 03

Dear Readers,

As Spain celebrates its much prophesized victory over Netherlands,courtesy Octopus Baba, I cannot restrain myself from expressing my thoughtson the functioning of media in todays times. Media is a mighty institution

wielding enormous power and responsibility to the society, which is expected tobe exercised for the protection and well-being of the people. The moralresponsibility of media is to foster liberty, justice, fraternity, peace and humanrights in our society. Our cover story takes a peek into the social responsibilitythatmedia entails.

The media landscape has undergone a complete metamorphosis with theviewers becoming more demanding and discerning. Therefore, sensationalismhas become its selling tool. Today it is known for making stories out ofeverything and anything. There is a deluge of entertaining information, butnot necessarily the most important one. Major humanitarian issues arepushedto the backburner and many voices remain unheard. Yellow journalism andPage 3 sell like hotcakes. Known to be themouthpiece of democracy, media has

takenamyopicstand,whichisnotaptinthelargerinterestofthenation.

Media has to be driven to benefit the public. It has to answer societys needfor truth and tread the path of truth and courage. Let media become theembodiment of meaningful actions and inspiration. It is hoped that the fourthpillar serves as an embankment preventing further erosion of democraticideals and values.

Manish Saraf

COO, PT education

Honesty is the 1st chapter in thebookofwisdom

- Thomas Jefferson

If things do not turn out as we

wish,we shall wish forthem to turnoutastheydo

- Aristotle

An optimist sees an opportunity inevery calamity; a pessimist sees acalamity in every opportunity

- Winston Churchill

Only those who dare to fail greatlycan everachieve greatly

- Robert F. Kennedy

Have a heart that never hardens,and a temper that never tires,and atouch thatnever hurts

- Charles Dickens

Do not wait for leaders; do italone, person to person

- Mother Teresa

Whether you think you can orwhether you think you can't, you'reright

- Henry Ford

Instead of counting your days,make yourdays count

- Author Unknown

Criticism, like rain, should begentle enough to nourish a man'sgrowth without destroying hisroots

- Frank A. Clark

Take Quote


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04 PTs PrepTalk July 2010

How todeliver and delight

customers

Self -managed teams

The article was worth reading.SamWalton of theacclaimed Wal Martgroup had once remarked thatCustomer is always the king.Delighting the customer means goingb e y o n d r e q u i r e m e n t s a n dexpectations and finding ways to offersuperb products and services thatmakes the customer feel special. It istrue that delivering quality productsand services is the key to long termc u s to m e r l o y al t y. A p a rt f r omsatisfying their customers needs, theorganization should also see that eachtransaction is a delightful experiencefor the customer. It is obvious that ifcompanies want to flourish then theymust deliver on their customersrequirements and expectations,but intodays global economy, this isnecessary, but not sufficient. Todaythe companies need to go the extramile to gain their customers loyaltyby finding new ways of deliveringsuperior products and delightfulservices.

The article brought to the foresome advantages of self managedteams. Today every organization hasbeen under pressure to provide morefor less. These pressures have forcedmanagers to look for new ways ofdoingthings.One suchinnovation has

Ramesh Kushwah, Indore

Letters to the editor

Ambani brothers break the ice

At the height of the family rowbetween Indias Ambani brothers,many of those who knew the pairpredicted a reapproachment.Blood isthicker than water was the mantra.The pairs announcement of a peacedeal, ending their dispute of how todivide the spoils from a gas fielddiscovered when their late father stillran the family business, is in thelarger interest of the nation. Thispatch up will create an overalle n vi r on m en t o f h a rm o ny, c o -operation and collaboration betweenthe two groups, thereby further

enhancing overall shareholder valuefor shareholders of boththe groups.

Kiran Ghodke, Pune

been re-organizing the work force intogroups, or teams, and thereby employeesare given the opportunity to participate inmanagement decisions. Team members

will take more responsibility for theirdifferent roles as they move from adeveloping team to a self-managed workteam. Teams grow best when they canmove from having a supervisor or

facilitator to managing themselves andhow their team accomplishes their workand responsibility for their team roles.Self managed teams have the autonomyto make important decisions concerningtheir team processes. These teamsassume a dominant role or a collectivesense of leadership where the functionsof leadership are shared among the teammembers.

Rajiv Khare, Varanasi

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S

D I F F I C U L T M A T C H

pain won the World Cup for the firsttime when they beat Netherlands 1-0thanks to a super strike by tireless

midfielder Andres Iniesta four minutesfrom the end of extra time at Soccer City inJohannesburg on July11, 2010

With penalties looming for the secondsuccessive final Iniesta fired home the

winner when he was put through in the areaby Cesc Fabregas. Keeper MaartenStekelenburg dived to his right and got ahandtotheballbutcouldnotkeepitout.

The defeat was heartbreaking for theDutch, who were down to 10 men after John

Heitinga was sent off in extra time. It wastheir third World Cup final loss after 1974and1978.

Spain, appearing in their first final, become thesecond teamafter West Germany in 1974 to follow up winning the Europeanchampionshipby lifting thebiggest prize of all.

The Spaniards were also the first European team to win theWorld Cup on a foreign continent as they became the eighthname on thetrophy firstplayed forin 1930.

The victory sees Spain join Brazil (five times winners), Italy

(four), Germany (three), Uruguay (two), Argentina (two),England and Franceas world champions.

"It was a very difficult match," said Spain coach, Vicente delBosque. "We have fantastic players. We could have scoredanother goal ortwo but I think the result was deserved.It'sa veryhappyday for me. Naturally, I'm proud."

"It's unbelievable, incredible," added goalscorer AndresIniesta. "It cost a lot of energy. To win a World Cup is an

indescribable feeling. This was our work that we started a longtime ago, it washardwork, butwe're savouringthisnow."

Nobodyin Spain will carebut itwas a ragged final, marred byarecord13yellowcardsandonered.

After the goal and again at the final whistle the furious Dutchplayers surroundedEnglish referee Howard Webb, claiming Iniesta

wasoffsideandalso angry that CaresPuyol hadescapedpunishmentwhenhaulingdownArjenRobbenlatein normaltime.

Despite the frenetic finish, there was little action in the first

90 minutes.

Stekelenburg was forced into a save after five minutes whenSergio Ramos headed a Xavi cross goalwards while Spainforward David Villa crashed a volleyinto theside netting with thegoallooming.

But a series of freekicks and bookings, including two strongchallenges by Dutch midfielders Nigel de Jong and Mark vanBommel, shook Spain out of their rhythm and stopped themfrom producing the swift-passing game that got them to thefinal.


Spain on top of the world

M a j o r n e w s s t o r y


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Villa had a shot blocked in front of the line, an unmarkedRamos headedwildly over thebar from five metres outand Puyolhad his escape when Robben stayed on his feet as he was beingpulled andwas booked forcomplaining.

In extra time it was Stekelenburg's turn to save with his feetwhensubstitute Fabregas was sentclear by Iniesta.

Netherlands had to play with 10 men for the last 10 minutesof extra time when Heitinga was sent off for hauling downIniestaontheedgeofthebox.

The little midfielder got back on his feet and soon after was

celebrating scoring the winner in the World Cup final aftersmashingthe ballpastStekelenburgfrom eightmetres.

B I Z A R R E I N C I D E N T

Netherlands offered little inattack and the nearest they came to afirst-half goal was a bizarre incident

w he n G re g or y v an d e r W ie lattempted to give the ball back in anact of sportsmanship.

The fullback's 60-metre puntbounced up and over Spain CaptainIker Casillas, forcing the startledkeepertoleapandtipittosafety.

Wesley Sneijder then split the Spanish defence with a

perfectly-weightedball into thepath of Robbenafter 62 minutesonly forCasillas to save brilliantly with hisfeet.

Paul the "psychic" octopus finished the 2010 FIFA World Cup with a flawless record as Spain's 1-0 win over the Netherlands infinalleft him witheight perfect predictions.

The eight-legged oracle becmae a FIFA World Cup sensation by correctlyforecasting all seven Germany games in South Africa and he finished thetournament in styleby predicting a Spanish victoryin theSoccer City sign-off.

As Paul foretold,Spain won their firstworld title afterAndres Iniesta's 116th-minute strike broke the Netherlands' hearts. The tentacled tipster had alsocorrectlypredicted thatGermany would beatUruguay in third placeplay-off.

In the now familiar routine, two boxes were lowered into his tank, eachcontaining a mussel and the flags of the two opposing teams. Paul would headstraight to the correct box both times, wrench open the lid and gobble the tastymorsel.

Butthe artof football predicting hasbecome a dangerousjob forthe English-bornclairvoyant. He fell offside with bitterGermanfans whothreatened to turn himintosushiafter he predicted a semi-final defeatfor theMannschaftagainstSpain.

Paul's home, an aquarium in western Germany, has received death-threat emails saying "we want Paul for the pan," saidEntertainment Supervisor, Daniel Fey. No less an authoritythan Spanish PrimeMinisterJoseLuiz Rodriguez Zapaterohas calledforoctopus bodyguards. Spanish Industry Minister, Miguel Sebastianhas calledfor thecreatureto be givenan "immediate" freetransferto Spain to "ensure his protection."

Stung by Paul's "treachery"at picking Spain over Germany in semi-final, some sections of the350,000-strong crowdwatching thegame on giant screens in Berlinsang anti-octopussongs.

His prediction of a Spanish victory is expected to be the last for Paul, who in octopus terms is a pensioner, at the grand old age oftwo-and-a-half. Octopuses generally livethree yearsat thelatest.

OCTOPUS PAUL ALLEN PREDICTIONS COME TRUE

FOR FIFAWORLD CUP 2010


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Love and marriage have always been subjected to societalnorms in most communities and this is especially true in India

with its myriad structures of caste, class and a historical rich-poordivide.

The recent media glare on honour killings in northern Indiaput the spotlight on the traditional system of local khapcouncils, who do not allow persons from the same sub-caste orlineage to marry.

An honour killing is the murder of a (typically female) familyor clan member by one or more fellow (mostly male) familymembers, in which the perpetrators (and potentially the widercommunity) believe the victim to have brought dishonour uponthe family, clan,or community.

Honor crimes are acts of violence, usually murder,committed by male family members against female family

Human Rights Watch defines "honor killings" as

follows:

HONOURKILLINGS:DEFINITION

members, who are held to have brought dishonor upon thefamily. A woman can be targeted by (individuals within) herfamilyfor a variety of reasons,including: refusingto enter into anarranged marriage,beingthe victimof a sexualassault,seeking adivorce even from an abusive husband or (allegedly)

committing adultery. The mere perception that a woman hasbehaved in a way that "dishonors" her family is sufficient totrigger an attackon herlife.

In a landmark judgment, in March 2010, Karnal districtcourt ordered theexecution of thefive perpetratorsin an honourkilling case, while giving a life sentence to the khap (local caste-based council) head who ordered the killings of Manoj Banwala(23) andBabli(19).

M a n o j a n d B a b l i ,residents of Karora village inKaithal district, married onMay 18, 2007. Since theybelonged to the same gotra,the khap panchayat declaredthe marriage invalid. On June15, 2007, they were kidnappedand murdered.

There are several cases like Manoj and Babli in Haryanawhichcame to light,while many more have been hushed. Severalcouples are being harassed by these caste (Khap) panchayats.In Haryana, U.P, Punjab and Rajasthan these khap panchayats

are functioning from a very long time. There are certain codesdeveloped by these caste panchayats which need to be followed

while two persons are marrying. Caste endogamy, villageexogamy and gotra (sub caste) exogamy are some of the codesmade by these caste panchayats, which they want to implementeffectively.

Any married couple who breaks such codes while marryingare punished by the order of khaps. These panchayats are basedon caste groupings and membership to these panchayats isexclusively for male members of that particular caste. Decisionstaken by these caste panchayats are always patriarchal and

ACASESTUDY

Honour killing:A battle between tradition and modernity

Major news story


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highest level of audacity by reiterating their demand to amendthe Hindu Marriage Act(HMA). They have threatened formore

violent actions if the Act is not amended. They are also going tochallenge the verdict in higher courts and have asked all Jatfamilies to contribute 10 rupees each to fight this case ahead.This was not the first time when these khaps had demandedamendments in the HMA. Just before the last Lok Sabhaelections, a similar all-khap meeting had demanded anddeclared that they will vote forthe partywhichamends theHMA.It is clear that whatever the Home Minister of the Congressparty led UPA central government says inside the Parliamentagainst the practice of 'honour crimes', in Haryana their partyneedsto rethink abouttheir linkages withkhaps.

In complete contrast to the main political parties, the

grassroots womens movements have played an exemplary rolein theManoj- Bubli case. In Haryanathese practicesare notnewand post 1990s we can see repetition of such cases of honourkillings. Many cases come to media and those are highlighted toa certain extent. This is the first time that such a seriouspunishment has come out and also a member of a castepanchayathas beenpunished.

The Manoj and Babli murder case was fought by Manojsmother and sister. When they decided that they wanted to fightthis case they were ostracized by the village leaders. Nobodycame in support of this family. In an interview given to media,Manojs sister acknowledged the fact that at that time only the

All India Democratic Womens Association (AIDWA) cameforward to support and help them. They started generatingpublic support for them and their case. AIDWA had organized ahuge protest demo toensure that allthe culprits were arrested.

One more thing that needs to be highlighted in the case ofManoj and Babli honour killing is the role of media. During past

years we have seen the media playing a crucial role in dealingwith some sensitive issues and highlighting it in order to create

casteist in nature. These caste panchayats have a record of giving very insensitive judgments and especially for the backwardcastes and people belongingto lowereconomicstrata.

Many arguethat these khap panchayats were functioning in avery positive manner in the past and judgments given by themwere for the betterment of the society. If one agrees to theirconstructive approach of the past, a question naturally arisesthat why the same caste panchayats are giving such regressive

judgments now? Inspite of being illegal bodies, these khap

panchayats are functioning openly and violating law and order ofthe country. From where are they deriving so much power? Whyare they not afraid of police and law? These are some of thequestionsthat needto be answered.

Identity politics is now very well rooted in Indian democracy.Many regional parties as well as national parties at regional levelareusing identity politics as a source forvote banks. These khappanchayats are nothing other than sources for votes and partiesdepend heavily on diktats issued by them during elections.Thats why none of the major political parties ever condemnedthesehonour killings.

Present Chief Minister, Bhupinder Hooda of Haryana, wentone step ahead and called such matters as family matters, wheregovernment can't interfere. Theseare the politicians in Haryana

who at the time of elections go and take pagdis from their khappanchayats which is considered to be a honour. These conductsanswers for the silence observed by many political parties inHaryanafollowing theverdictin theManoj Babli case.

Such kind of support by political parties is making thesekhap panchayats more powerful. At the time when they shouldrethink about their decisions regarding 'honour crimes', theyhad called for an all khap meeting in U.P where they reached the


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pressurefor justice. But these cases of honour killings never got

the muchneeded attentionfrom thenational media.

The Arushi murder case is one of the examples where themedia gave undue attention to the case which was creatingp ro bl em s f or i nq ui r y a nd w asinsensitive for the family which losttheir daughter. The medias urban biasis reflectedfrom thefact that it does nothesitate to broadcast and highlight theso called candle light fight of urbanmiddle class, while ignoring manypressing issuesof rural India.The fightfor justice by Chandrapati (Manojs

mother) was never entertained bynational media till this verdict came.Today every newspaper is trying toshow courage like Manojs mother, butthe time when she needed the supportof the larger community, none of themedia o rgans, excep t for s omehonourable exceptions, came forwardto project her fight against these feudaland patriarchal khappanchayats.

The media should notignore any fight against injustice. Norshould it be blind towards forms of injustice, and take it up only

when theissuereachesa culmination in theform of justice givenin thehighest court.Every honourable fight forjustice, foughtin

villages deserves more than symbolic coverage, for they carryimportant and transformative political messages against thefeudal order in most villages, and thus the nation. There is aneed for the media to be more vigilant even in this case; as the

sessions judge adjudicating this case has asked for her own

transfer followingthreatsby the patriarchal khappanchayats.

The fight against such patriarchal and feudal khappanchayats is necessary at this juncture when more and more

young couples want to exert their rightof choice. These couples should begiven proper protection and on a largerlevel, an environment needs to becreated which is caste and gender just.For this the role of government,political parties and organizations

which are working at grass root levelbecomes very important. AIDWA is one

of the womens organizations whichdue to their constant intervention inHaryana where such cases are at amaximum, had ensured that the HomeMinister had to give a statement thatHonour Killingsshould be treated as aseparate crime. The recent verdict by adistrict court in Haryana in the Manoj-Babli case is a step ahead for a genderand caste justsociety.

There is a strong need for government intervention. Thegovernment needs to enforce strict measures to stop honourkillings. There should be a ban on all decisions made by theseself appointed courts in the villages. They have proved fatal formany innocent lives. India is worlds largest democracy and in acountry where people have the right to voice their opinionsfreely, to be young and to marry the person of your choiceshouldnt be fatal anymore.

Longesttennismatchendsin11hrs

The world's longest tennis match finally ended at Wimbledon on June 24, 2010 when John Isner claimed the incredible fifthsetof a three-dayepicagainstNicolas Mahut70-68after 11hoursand five minutes on court.

The American 23rd seed ended the contest with a backhand passing shot after another hour of play on Court 18 after thematchhadresumedat59-59inthedecidingsetafteritwasstoppedbybadlightonJune23.

Iamalittlebittired,anelatedIsnersaidinanon-courtinterview.

When youplaya match like this with an atmosphere like this you don't feel tired.Thiscrowd wasfantastic.

The guy (Mahut) is an absolute warrior. I want to share this day with him, it was an absolute honour. I wish him the best andseehimsomewheredowntheroadanditwon'tgo70-68.

Isner completedan eye-watering6-4 3-66-7 7-670-68 first-roundvictory with every vantage point taken by a packed crowd onCourt 18.



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Whatis Social Responsibility?

Social responsibility is an ethical or ideological theory that an entity whether it is agovernment, corporation, organization or individual has a big responsibility to society at large.

This responsibility can be "negative", meaning there is exemptionfrom blame or liability, or it canbe "positive," meaning there is a responsibilityto act beneficently (proactive stance).

Social responsibility was practiced in the US inthe 20th century. Its purpose is to inform, entertain,sell, but also to raise conflict to the plane ofdiscussion. The ownershipis private.

The social responsibility theory is an outgrowthof the libertarian theory. However, socialresponsibility goes beyond "objective" reporting to"interpretive" reporting. A truthful, completeaccount of the news is not necessarily enough today,

notes theCommission on theFreedom of thePress:"Itis no longerenough to report thefacttruthfully. Itis now necessary to report the truth about the fact."Today's complex world often necessitates analysis,explanation, and interpretation.

As the Commission stated in 1940: The emerging theory

does not deny the rationality of man, although it puts far less

confidence in it than the libertarian theory, but it does seem to

deny that man is innately motivated to search for truth and to

accept it as his guide. Under the social responsibility theory,

man is viewed not so much irrational as lethargic. He is capable

of using his reason but he is loath to do so. If man is to remainfree, he must live by reason instead of passively accepting what

he sees, hears,and feels.

Therefore, the more alert elements of the community must

goad him into the exercise of his reason. Without such goading

man is not likely to be moved to seek truth. The languor which

keeps him from using his gift of reason extends to all public

discussion. Man's aim is not to find truth but to satisfy his

immediate needs and desires. It is the press, therefore, that

must be the "more alert element" and keep the public informed,

for an informed populaceis the cornerstone of democracy.

Social responsibility of media

C o v e r s t o r y

Today large media conglomerates, however, may notfunction naturally as a public forum, where all ideas are sharedandavailable. "The owners andmanagersof thepress determine

which persons, which facts, which versions of these facts, shallreach thepublic," writes theCommission.

...thepower andnear monopolyposition of themediaimposeon them an obligation to be socially responsible, to see that allsides are fairly presented and that the public has enoughinformation to decide; and that if the media do not take onthemselves such responsibility it may be necessary for someother agency of the public to enforce it. The Canons of

Journalism, adopted by the American Society of NewspaperEditors addresses these same obligations when it calls onnewspapers to practice responsibility to the general welfare,sincerity, truthfulness, impartiality, fair play, decency, andrespect for theindividual's privacy.

T h e f a m o u s j o u r n a l i s t s , S i e b e r t , P e t e r s o n a n d S c h r a m m w a r n :


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sharing best practicesengaging withstakeholders

running collaborative projectson keyissues

The media should also be concerned with issues that haveunique implications to the sector. These include: diversity ofoutput, accessibility, security, privacy, freedom of expression,creative independence, transparency of process, impartialityand balance, and medialiteracy.

Media coverage can be defined as the way in which aparticular piece of information is presented by media either asnews, entertainment or as infotainment. Media coverage can

affect the extent of information dissemination as well asi n f lu e n ce t h e a u d ie n c eopinion while giving out theinformation. A bad mediac o ve r ag e c a n r u in t h ecorporate image, it can marthe positive publicity of apolitical party or even defameacelebrity. On the other hand apositive media coverage canhelp to create a better imageand positive public opinion.Different types of media

coverage can be defined basedon two important elements the type of mass media used,and the style of coverage. Hereis more information about thedifferent types of mediacoverage:

Different Types of MediaCoverage Based onTypes of Mass Media

Television coverage refers to the presentation of news orinformation or views on the television. The television news

channels arethe primarysource of media coverage.

Radio coverage involves broadcasting news, information orentertainment via the Radio. Nowadays the popularity of thismediumhas gone down.

Newspaper coverage refers to providing news, informationor infotainment usingthe newspapers.

Internet coverage means using the internet to provideinformation, news, views or entertainment. This is one of themostpopularand widely usedmediatoday.

Types of Media

Freedom of expression underthe social responsibilitytheoryis notan absolute right, as under pure libertarian theory....One's

right to free expression must be balanced against the privaterights of others and against vital social interests. For example, itlikely would not be socially responsible to report how theterrorist, using some new method, evaded security measuresandsmuggleda bomb onto a commercial airline.

Media empowerment is a sign of true democracy, a mediumto communicate with the youth and the entire world. Mediadefinitely has a responsibility on its shoulders, which is to guidethe people. People have blind faith in the media and they areconvinced that what they hear or what the media has declared is

correct.But have weever deliberated over thefactthat media canalso be selfish? The truth isthat in this competitiveworldthemediaisalsoavictim.

Media hasa significant andindispensable place in ourlives. It brings to us the trueface of todays world a face

which is usually hidden fromthe common man. It makes usrealise that we are being ruledb y t he w ro ng p eo pl e

p oliticians w ho are o nly interested in their personalgains and not the welfare oftheir people. Media is knownf o r i t s i n c o m p a r a b l econtribution which willdefinitely, benefit the nationanditspeopleinthelongrun.

As a developing nation, India is lagging behind in manyaspects like technology, research development, and social andeconomic development and human resource development.India should observe that how yellow race people contributed in

their countrys development and now nobody comments onthemin terms of technology, racism and culture.

The practice of social responsibility and sustainability formedia companies has many unique features that sets it apartfrom traditional industry and other business sectors, some of

which couldbenefit from a collaborative approach. It includes:developing an understanding of the implications ofsocial responsibilities for mediaorganisationsidentifyingareas forprioritisation

Relationship between mediaand social responsibility

Roleof Mediain social responsibility

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Different Types of Media Coverage- Based on the Style ofCoverage

Biased media coverage refers to presentation of informationin a biased manner which means that the coverage is either

supporting a particularview or opposinga particularview.

Un-biased media coverage refers to unbiased presentationsof facts and figures in a matter-of-fact manner instead of takinganyparticularstandon theissue.

Interactive media coverage refers to the presentation ofinformation and also including audience views in it, whichmakes the coverageinteractive.

The print media is considered to be one of the mostflourishing industries today. This medium is also particularly

very popular to reach the target audience for advertisers. The

different types of print media give a plethora of options forpeople to reach a varied bracket of users. So, be it newspapers ormagazines, every medium has its particular advantages, a thing

which should be considered to be of utmost importance by alladvertisers and clients. However, print media also has its owndisadvantages. Here,we shall take a quick look at the advantagesand disadvantages of print media.

Different types of print media have a loyal readership.This can be very useful for advertisers as compared toadvertising on the Internet.

Advantages of Print Media:

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If you are targeting a particular geographical area, youcan do so with ease through print media.For example, a

local newspaper would be a best medium to advertiseabouta new shoppingcomplex.

You can choose the size of the advertisement space.This will help you to plan the budget of the expenses tobe incurredwhileadvertising.Certain forms of print media have a very loyal fanfollowing in terms of readers. This would guarantee

youadded readership.Magazines and newspapers are always in the eyeamongst public. Magazines are read for a period of amont h, w hich brings mo re att ent ion t o anadvertisement.

You can even advertise through brochures or leaflets

depending upon your target audience. If theinformation is in detail, a brochure can prove to be anapt option. A leaflet in that case, would be useful for abriefmessage.

The cost incurred can sometimes be expensiveconsidering themedium youchoose.The shelf life of anyparticular print medium is limited.Newspapers for example, are amongst the public eyeonly fora day.This medium may not always give you a wide reach.Internet, on the other hand, can target a global

audience.There is a limitation in terms of the kind of people whomay actually read your message. The particularnewspaper may not actually be accessible every time to

your target group, which means, your message may bemissed! The Internet on the other hand, can beaccessedfromanywhere.

You may have to plan months in advance to advertise inprint media. It does not offer you flexibility when youare faced with a tight deadline.

Advertisements may get lost in all the clutter ofeditorialand ads by competitors.

Thus, we can see, there are certain pros and cons of printmedia. With proper planning, you can opt for the right form togain maximum coverage andmakethe best of this medium!

We are living amidst the fallout of the most controversialconflict of our times, where media plays a vital role with greaterresponsibility and can affect the public discourse oninternational politics, economy and society at large. When themedias relation to power is at the forefront of politicaldiscussion and news reporting can lead to decisions on whetheror not to go for war. Everything can be affected by journalists(media), as peace activists, andtheir mediationat theworld.

Disadvantagesof Print Media:


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Media in this contemporary world is being used for politicalmarketing purpose during the times of conflict and tends tofocus considerably upon the visual instant media coverage to

garner public opinion. Media today have assumed tremendousimportance. Every bit of our activity is notonly reflected but alsoregulated and governed through press (media). Freedom ofpress aims at the freedom of speech and expression, which arethe basictenets of society.

Media is a mightyinstitution wielding enormous powersandliability to the society, which are expected to be exercised for theprotection and well-being of the people and limited. The moralresponsibility of media is to foster liberty, justice, fraternity,peace and human rights in our society. Still media has beenfacing a perennial dilemma while discharging its rights, dutiesand obligation to continue that degree of liberty without which

law is tyranny and with that degree of law without which libertybecomes licence.

Media with its great responsibility as the watchdog of thesociety can analyse the nature of armed conflict and internal

violence with its strategic forecast of racial, ethnic, political,cultural, religion, and economic factors. With preventivediplomacy and the first hand experience of war and itsconsequences, destruction, loss of life, economy of the homefront and victim of genocide and the causes of conflict in the

wider context, media can help the victims by shedding light onthe emergence of radical Islam in a constructive way devoid ofprovocative semantics by debating on the resolution of conflict,

thediplomacy andpeacekeepingand theroleof superpowers.

Media could address the challenges of tomorrow, potentialconflict, promotion of negotiation and the formulation ofgeneral norms of international behaviour and growing needs ofregional co-operation.

History is witness to the fact that media has been used byHitler and Gobbles to propagate doctrines of one race, onenation and one leader. Communists have used media forthought controlevoking in George Orwell.

Media are free to criticise established institution. Theyassist the process of self-examination, which is essential to self-

governance. They must not enslave and be more dependent onbig sponsored money to carry out the dictate of the states,autocrats, military establishments, communal organisationsand imperial psychology.

Media with its intellectual vigour, analytical attitude andfirm fore-sightedness can address, safeguard and resolveconflict between states, communities within the states in amulti-cultural society with ethnic diverse people, being acatalyst in the armed conflict and internal violence throughmediation, negotiation and mutual consent providing energeticlegislation against all form of discrimination and incitement toracial hatred and xenophobia of any organisation, group, party,

institution or state that threatens multi-cultural democracy andethnic peaceof just,rationaland humane society.

Disasters likearmedconflict and internal

v iolence have o ftene m an a te d f r om t h eunjust, irresponsible,d e v i a t e d a n dpropagandist winds and

waves of media, be itimp erial hegemony,secessionist warfare or

conversely, unexpected drift of regional civil violence based oncaste, creed and religion for liberty, justice, independence orfanatical terrorism.

Theblatantly biased reporting by media by andlarge hasnotshown a high degree of social responsibility during the recentinternational conflicts like Iraq Iran war, Kuwait crisis, 9/11, waron terrorism, war on Afghanistan and Iraq and also our owninternal communal outbursts over the Babri-MasjidRam-

Janmabhumi controversy, Bombay blast and Gujarat riots etc.Media is being used as a battle ground for political frustration,imperialistic hegemony, human right violation, invasion ofsovereignty and privacy, regional and racial violence, smearing of

reputation and practisingof deceptionand exploitation.

Therole of visualand print media in covering thewar events,and the response of civil society organisation has been a matterof great concern. In the light of scholarly discourse to theexamination of terrorism, American hegemony and traditionalgeopolitical theories displaying visual representation ofsensitive issues for mass mobilisation in the electronic mediaplatforms beating the war drums against terrorism withfabricated allegation and artificial intelligence etc. are someinstancesfor concern.


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In a democratic world, credibility, utility and purpose ofmedia are to import justice to the people and safeguard the

rights and liberty of thepeople withintegrity and steadfastness.

Media can do miracles by fostering global security,addressing international arm trades, balance of power, nuclear

weapons and non-military threats: such as terrorism,extremism, militia conspiracy and movements, strategicrelationship of states and theirforeignpolicy, etc.

M ed ia w it h i ts n ew i n f o r m a t i o n a n dcommunication technology,

can analyse the minds ofpolitical parties, pressureg r o u p s , n e w s o c i a lmovements, contemporaryproblems of citizen andstates for public informationand opinion construction,

but often fails due to self-critical examination of the news,opinions, articles and editorials on conflict and violence. Mediaignores the possible consequences of fabricated, biased orsensitiveinformation beingportrayedamong the people at large,

which leads to misunderstanding and preaching of hatred, fearand communal feeling as a way out for arm conflict and internal

violence.

It is the moral responsibility of media to address the natureand sources of interstate and internal conflicts as well as themethod to prevent this conflict and deal with its consequences,and with its scholarly research it can contribute to reducing thesources of conflict toproducea morejust andpeacefulworld.

Importance of reporting accurate, fair and correct news isnow overpowered by the self-seeking commercial domination inthe press industry. Noble, virtuous and courteous journalists arereplaced by aggressive, interrogative and persistently fearless

journalists. Reports published on a particular issue are getting

judgmental and defamatory. Provocative compositions areemployed to sensationalize issues or to prompt the people tothink and behave in a certain way that may seem appropriate tothe agenda of the press. Social agendas that are incompetentlydeliberated by the press have grievous consequences in thesociety, and that has been going on for long. They have beeninstigating repugnance between the people and some politicalparties so thatother politicalparties arebenefited.

Questions in the poll conducted by press are so composedthat the result achieved is as per their desire. Peoples opinionsaresought with biasedquestions that will deriveanswersthatarebeneficialfor the press.

Media in todays time

Social mediavs social responsibility

There is a new obligationfor us now that social mediahas transferred ownership ofbrandsto consumers. We nowhave a forum for our voices insocial media such that, if welike something, we need tospeak up. We can't rely oncompanies and brands toexclusively represent themselves anymore, because collectively

we don'tbelievethemright now.

The timing couldn't be better for this promotional

transition, since corporate reputations have been tarnished bytherecent exposureof their decision-making. They have lost theconsumer's faith by preying on them like hunters, rather thanselling to them as marketers. This tactic has rapidly changed.Consumers can now express their opinions through a passive,

yetinteractive, democratic device calledsocial media.

While this general distrust is not permanent, we're in atransition period, and companies must earn back our trust,

whether or not they were directly responsible for any of this.They can earn back our trust by embracing the feedbackmovement, listening and publicly responding to customers,being transparent, and respecting employees whether or not

anyone is looking and beingconsistent.

Themessage is:If you love something, tell people about it. Ifyou want brands, products and companies to survive, beyondsupporting them by buying from them, you have to do more.Become a raving fan using social media to disseminate yourmessage. Let people know who you are to provide context, what

you like andwhy you like it.Beyond theproducts youlike, youcancite excellent service you've experienced, or even management

yousupport.

The converse is also available. When you don't likesomething or disagree, embrace the democracy of social media

and communicate your displeasure. Don't use social media,however, in a vengeful way, as it will damage its long-term

viability just as some of the heavy-handed practices ofcorporations damaged theirs. If you find that middle ground,

you'll find that theworld becomes a lotsmaller andsupportive asothers agreeand disagreepublicly.

The social media movement can affect real transition inmarketing practices because many companies are finallylistening and have the intent to change. Give them theinformation they need and, if they don't respond (notnecessarily directly), then they may go the way of the financialbehemoths.


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feed the homeless through various campaigns. Corporationssuch as Pepsi and Target are using social media to do good.

Target, for example, regularly uses their growing Facebook fanbase to contribute to and promote causes including educationand health. Pepsi not only plans to give away millions to charitiesbut is crowd sourcing ideas through its Refresh Everythingproject.

Is it a coincidence that the rise of Corporate SocialResponsibility appears to mirror an increase in wider lower levelstakeholder action and almost exponential growth in access toand distribution of information?

In a relatively short time period the explosion in mainstreamgrassroots awareness of business responsibility has been hardnot to notice. It would be arrogant to consider this an effect ofmanagement capability as it is at least as much about individualenlightenment.

You cannotunderestimate the impact of social media on thislevel of awareness, and thus education. As someone says "we areall now both consumers and producers of information" Thanksto platforms such as blogging, Twitter, Facebook, mobiletelephones, etc. all individuals and groups can communicate inboth directions simultaneously to their entire audience.Tomorrow's social media champions (and winning businesses)

will be those most effectively filtering and exploiting thesesaturated informationstreams.

Corporate Social Responsibility is an element of leadershipdevelopment at the executive and board level has continued toimprove at a steady pace, it is the surge at the bottom of thepyramid fuelled by such access to information that will be thekey in the next evolutionary stage of the agenda's coming of age.Corporate Social Responsibility has survived well, a littlebattered maybe like everything else, but appearing to beenjoying much more productive media coverage than negative.

As one corporate dinosaur steps off the top perch they arereplacedby the conveyorbelt thatconstantly producesyoungerif

not always wiser business women and men of the future. Onequestion is will this type of incremental change at the top be fastenough to adequately deal with our impending challenges suchas climate change. The US Chamber of Commerce's stance onclimate change is possibly saying not.

Combination of social responsibilityand media

Social Responsibility is itself still learning and the

number of engaged participants is growing every day.

Education is at the core of making change happen, with

social media providing an efficient vehicle for

transporting the required information. Knowledgeis only

powerwhenitisused.

The Social ResponsibilitySystem for NewsReporting

Exploring social responsibilitythrough social media

In the social responsibility theory of the press, the media isdriven to benefit the public. It expects journalists to answersociety's need for truth, requires an open and diverse debate onpublic issues, and honest updates of current events. In thismodel, media ethics is automatic because the press is free toserve its purpose for the public, as opposed to special interestgroups or advertisers. Another condition of the socialresponsibility model, is that news reporting cannot bedependent on groups that may encourage bias and unethical

practices in exchange for financial support. As forms ofcommunication evolve, avenues of news reporting increase, andthe scope of media influence expands, media ethics becomes anincreasingly important issue in modern society. People areexposed to television news, radio broadcasting, newspaperarticles, and now digital media as well. The mass media is anintrinsic part of everyday lives. What exactly drives the powerful

Western media government mandates, social responsibilityand the quest for truth, or is it the financial goals of large mediacorporations?

Corporations and organizations are increasingly turning tosocial media sites to promote causes, but such sites are also agreat vehicle for individuals to make a positive contribution tosociety both locally and globally. The social media response tothe Chilean earthquake disaster for instance shows that people

value a comfortable outlet to stay connected in the times ofcrisis. An earthquake in Haiti in Jan 2010 sparked multipleonline fundraising campaigns.

Charitable organizations such as SM4SC (Social Media forSocial Change) have used social sites such as Twitter to raisefunds in the U.S. for City Harvest, an NYC nonprofit that helps


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SHARAD PAWAR ISNEWICCPRESIDENT

Union Agriculture Minister,Sharad Pawar took over the reins of theInternational Cricket Council (ICC),becoming the second Indian after

Jagmohan Dalmiya to head the worldcricket body.

Dalmiya was the first Indian to beelected for the top post in 1997. Pawar,69, is the seventh ICC President,s u c ce e d i ng E n g l is h m a n D a v id

Morgan, who concludeda two-year term.

Pawar thanked Morgan for his "impressive innings" as ICCPresident during the last two years. Morgan wished Pawar, whohasservedashisICCVicePresidentsince2008,thebestofluck.

Pawar, a political heavyweight,has taken over thetop post at acrucial time with India, Sri Lanka and Bangladesh scheduled tohostthe 2011cricketWorld Cup.

Pawar and Morgan had agreed to take over the ICCPresident's post by turn after both garnered an equal number of

votesfrom10ICCfullmembersforthetopjobin2006.

The ICC referred the matter to its governance committee, which recommended that the world body restore the rotationsystem for the top post and suggested India and England begiven theoption ofthe first two terms.

According to the consensus reached in 2007, Morgan, theformer Chairmanof England and Wales Cricket Board, tookoveras ICC president when the English board hosted the Twenty20

WorldChampionshipin 2009.

Maratha strongman Pawar began his career in cricketadministration when in 2001 he defeated Ajit Wadekar, theformer India Test captain, in a fractious election to take over thereins of theMumbai Cricket Association.He soon drew up plansfor the expansion of Mumbai cricket that made him popular inthe cricketing circles.

But his big innings began when he was pitched againstformer BCCI chief Dalmiya. In 2004, Dalmiya's candidateRanbir Singh Mahendra beat Pawar by one vote. The next year,though, Pawar beat Dalmiya by a whopping margin, marking thebeginningof hisrisein theBCCI.

Before that, Pawar's only connection to cricket was throughhis father-in-law, Sadu Shinde, a Test legspinner, who touredEngland in 1946.

The overwhelming support that Pawar enjoyed in BCCI waned a bit when he backed Lalit Modi during the IndianPremier League controversy. Modi had got a free hand toimplement his ambitious plans for Indian cricket during thePawar-era.

Pawar and Morgan also openly backed former AustralianPrime Minister John Howard's nomination as ICC Vice

President which was rejected by the ICC board as the strongAsian blockopposedthe move.

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Master blaster Sachin Tendulkar, who will be conferred the honorary rank ofGroup Captain of the Indian Air Force, isdelighted to be part of the Armed Forcesfamily.

Sachin said, "It is indeed a greathonour that I have been considered forthehonoraryrankofGroupCaptainintheIndian Air Force. As an Indian, I am veryproud to be associated with this dynamicforce and I shall domy very bestto bea brand ambassadorfortheIAF."

Expressing hiseagerness to interact with theair warriors,hesaid, "I am looking forward to familiarizing myself with theIndian AirForce. I once again salutethe Indian AirForcefor thisgreat honour bestowedon me."

SACHIN PROUD TOBEASSOCIATEDWITH INDIANAIR FORCE

India

Current events


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COUNTRY'S FIRST ELECTRICITY MUSEUMOPENS IN

GUJARAT

EXPELLEDBJPLEADERJASWANTSINGHTOREJOIN

PARTY

A first of its kind electricity museum that displays evolutionof powerfromthe vedic days to thenuclear powergeneration agethrough interactive models was inaugurated in Gujarat.

The museum 'CLP Electrodrome', which exhibits a widerange of computer-based interactive models of electricitygeneration, transmission and distribution, was thrown open forpublic by Chief Minister Narendra Modi at the science city in

Ahmedabad.

"Such museums can cater to the child's need in quest for

knowledge with entertainment and can help instill scientifictemper in them," Modisaid, whileaddressing thegathering.

"This is one of its kind museum in the country that displaysevolution of power right from the vedic days to today's nuclearpower generation age, explaining science of electricity through

various interactive models,"he said.

Expelled BJP leader, JaswantSingh rejoined the party ninemonths after he was summarilyt hr ow n o ut f or w ri ti ng acontroversial book on Pakistanfounder, MohammedAli Jinnah.

At a function organised toannounce his re-induction intothe party fold, 72-year-old Singhprofusely thanked senior BJPleader, L K Advani for taking theinitiative to bring him back to the

BJPofwhichhewasafoundermember.

"It is good to be back in familiar surroundings... I wish tounreservedly express my gratitude to Advaniji who took theinitiative," Singh said. Among others present were partyPresident, Nitin Gadkari and Leader of the Opposition in LokSabha, Sushma Swaraj.

Recalling his expulsion from the party at its 'ChintanBaithak' in Shimla in August last year, the MP from Darjeelingsaid, "I was hurt andhumiliated by what I hadencountered."

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"Under the provision of grant of honorary rank by the ArmedForces to eminent personalities acknowledging their

contribution towards the nation, President Pratibha DevisinghPatil is pleased to conferSachin with thehonorary rank of GroupCaptain,"said an IAFstatement.

In recognition of Sachin's glorious achievements as acricketer and sports icon par excellence, the Air Force hadmooteda proposalto conferthe rank of GroupCaptain.

Besides the recognition, his association with the IAF willmotivatethe younger generation tojoin theAir Force to serve thecountry.

Till date 21 persons have been granted the honorary ranks

fromFlight Lieutenant to AirMarshal.

The last person to be conferred the honorary rank of AirCommodore was Vijaypat Singhaniaon October 8, 1990.

India successfully test-fired itsindigenously developed, nuclear-capable, ballistic missile Prithvi-IIfromthe Integrated Test Range (ITR)at Chandipur, about 15 km fromBalasoreoffthe Orissa coast.

The missile mounted on a mobilelauncher was blasted off from thelaunch complex-3 in the ITR atdefence sources said.

"The trial of Prithvi-II, conductedby the Army, has gone through nicely,"

ITRDirectorSPDashsaid.

With a maximum striking range of 350 km, Prithvi-II iscapableofcarryingapay-loadof500kg.

The test firing of the surface-to-surface missile, which hasalready been inducted into Indian armed forces, wasa users trialby the Army's specialised group "strategic force command"(SFC), the sources said.

Prithvi, the first ballistic missile developed under thecountry's prestigious Integrated Guided Missile DevelopmentProgramme (IGMDP), is propelled by liquid propulsion twinengine.

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PRITHVI-II SUCCESSFULLY TEST-FIRED OFFORISSA

COAST


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Advani said he was"very happy" that Jaswant Singh,whom hehad met as an RSS pracharak in Rajasthan, has rejoined the

party.

Gadkari said the"pastis past" andhoped that Singh will workto make theparty's future bright.

He said this was a day of "great happiness" for him and theparty workers.

Singh was expelled from the BJP in August 2009 for praisingthe Pakistan founder in his book "Jinnah - India, Partition,Independence".

While holding Jawaharlal Nehru and Sardar Patel

responsible for partition, Singh maintained that Jinnah wassecular, a position that was unacceptable to the Sangh Parivar.Gujarat Chief Minister, Narendra Modi had banned Singh'sbookinhisstate.

After his expulsion, BJP also asked Singh to step down fromthe Chairmanship of Parliamentary PublicAccountsCommitteebuthe refused. Hegave up thepostin December last year.

Warning that the SouthAsian region is faced with a"serious" security situation,India has sought fullestcooperation among SAARCc o u nt r i es i n s h a ri n ginformation on potentialterrorists and planned actsof terrorism to create amore secure environment.

"The increasing threatof terrorism poses a major challenge to the maintenance ofpeace and security and adversely affects economic developmentin our region," Home Minister P Chidambaram said whileaddressing the SAARC Home Ministers' Conference inIslamabad.

"We can all undoubtedly agree that the South Asian region isfaced with a serious security situation," he told the meetingbeing attended by the ministers from Sri Lanka, Nepal,Bangladesh, Bhutan, Afghanistan, Maldives, besides India andPakistan.

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INDIA SEEKS COOP AMONGSAARCNATIONSON

TACKLING TERRORISM

Chidambaram made it clear that it was only with the "fullestcooperation among our countries that we will be in a position to

effectively tackle thegravethreat of terrorismin ourregion."

He also made a strong pitch for examining whether theexistingconventions havebeen effectiveor not.

"We also need to cooperate with each other in sharinginformation on potential terrorists and planned acts ofterrorism, and all other forms of criminal activities in order tocreate more secure environment," he said.

"It is incumbent upon us to ensure that the instruments andthe resources at our disposal are put to the best possible use inour fightagainstterrorism,"he added.

Chidambaram commended his Pakistani counterpartRehman Malik for his opening remarks in which the latterhighlighted the threat of terrorism and especially the fallout of9/11 attacks in NewYorkand the26/11 strikes in Mumbai.

Both Chidambaram and Malik had meetings which wasdominated by the issue of terrorism and action against theperpetrators of Mumbai terror attacks.

Army Chief General, V K Singhh as s ai d p eo pl e a sk in g f or

withdrawal or dilution of the ArmedForces Special PowersAct in Jammuand Kashmir is doing it for "narrowpolitical gains".

"AFSPA is a misunderstood actand all who ask for its dilution or

withdrawal, probably do so fornarrow political gains," he said in aninterview to a defence magazine.

TheArmyChiefwas asked if thewithdrawal of AFSPA would"seriously jeopardise" the safety and credibility of the force in

Jammu and Kashmir.

Pointing out that soldiers operating in "hostile environment"need legal protection to perform their tasks efficiently, Singhsaid, "Any dilution or withdrawal of AFSPA will lead toconstrainingour operations."

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PEOPLEWANTAFSPAWITHDRAWAL FORPOLITICAL

GAINS: ARMYCHIEF


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BHARAT BANDHDISRUPTSNORMAL LIFEACROSS

THECOUNTRY

Normal life was hit in NDAand Left-ruled states on July 5,2010 as rail, air and bus services

were disrupted during a bandhcalled against fuel price hike

while stray incidents of violenceoccurred in Maharashtra andKarnataka where BJP workerspelted stones at buses.

Senior BJP leaders, Arun Jaitley and Mukhtar Abbas Naqvi

were arrested in Lucknow while trying to lead a processiontowardsthe mainHazratganj crossing.

BJP workers claimed that a number of party activists andleaders were injured whenpolice baton-charged theprotestors.

In NDAruled Bihar, Punjab and Karnataka, life was thrownoutof gear with agitatorsstopping trainsand buses.

Schools, colleges and business establishments remainedclosed as groups of protestors hit streets trying to enforce the12hour bandh.

In West Bengal and Kerala, air, rail and road services weredisrupted. Only Air India flights operated out of NSC BoseInternational Airport in Kolkata as streets wore a deserted lookin theeasternmetropolis where CITU gave thestrikecall.

In Maharashtra, police cracked down on trouble makers anddetained nearly 10,000 people, official sources said.

In Delhi,the bandh evoked a lukewarm responsethough BJPworkers blocked road,rail andMetro servicesin some areas.

Besides the BJP, those participating in the bandh were ShivSena, Samajwadi Party, JD-U, CPI-M, CPI, Forward Block, RSP,

AIADMK, MDMK TDP, BJD, JD(S), AGP, Akali Dal and INLDtoprotestagainst theincrease in fuel prices.

TheBJP leadersaid protestagainst thepolicies of theCentrewillbe reflectedin Parliament.

In Bihar, train and road services came to a virtual halt andshops and business establishments downed their shutters.

Reports reaching the centre from various states said thatbandhevokeda goodresponse withmarketsremaining closed.

The issue of amending the AFSPA has been regularly raisedby Jammu and Kashmir Chief Minister, Omar Abdullah with

several senior Central leaders including the Prime Minister andHomeMinister, P Chidambaram.

The government is also planning to make the Act morehumane.

North-eastern states have also been demanding the removalofAFSPAcitingthemisuseofthelawbythearmedforces.

Singh said adequate measures have been taken at all levels toensure that the powers entrusted through the Act are notmisused.

AFSPA is in force in Jammu and Kashmir and somemilitancy-affectedstates in the Northeast.

At least 26 CRPF personnelwere gunned down in a deadly Naxalambush in Narayanpur district ofChhattisgarh.

The Maoists opened fire from ahilltop when the paramilitary men

were returning from road openingduty on foot, CRPF Chief VikramSrivastava saidin New Delhi.

Four special police officers (SPOs) of Chhattisgarh Policealong with some CRPFpersonnel were also injured in theattack.Thecondition of oneof theSPOs is statedto be serious, officialssaid.

The troops were from the 39th battalion of the force andwerea part ofits 'E'and 'F'companies.

The troops were ambushed near Daurai Road area in theremote district,about 300kms fromRaipur.

This is the third major Naxal attack on the CRPF since theMaoist strike on a force contingent on April 6, in Dantewadakilling 75 of its personnel and a Chattisgarhpoliceman.

On May 8, eight men of the paramilitary force were killedwhen naxals blew up a mine-proof vehicle also in Narayanpurdistrict.

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26CRPFPERSONNEL KILLED INNAXALAMBUSH IN

CHHATTISGARH


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Some BJP leaders, including State Cooperative MinisterGiriraj Singh and Harendra Pratap Singh faced the brunt of the

bandh supporters, who blocked movement of trains services atBihta Railway station.

Two-wheeler makers will nowhave to sell a helmet along withtheir bikes and scooters after theSupreme Court dismisseda plea bythe Society of Indian AutomobileManufacturers against sucha step.

A bench comprising Justice G SSinghvi and Justice A K Ganguly dismissed the petition filed bythe Society of Indian Automobile Manufacturers (SIAM)challenging an earlier orderof theDelhi High Court.

The apex court said the manufacturers would have to giveBSI certifiedhelmets as "originalequipment".

On 30th July, 2009, the High Court made it mandatory fordealers to sell helmets along with new two-wheelers and saidthat the vehicle would not be registered by the authorities

without it.

SIAM contended that the High Court order would restrictthe people's choice to buy their own helmet. Moreover, it wouldalso force a person to buy a helmet again when he buys a newtwo-wheeler.

However, the Apex Court was not convinced with theargument and said, "Let there be more helmets. When you arebuying a second scooter of Rs 40,000, then you can buy a helmetalso,whichis of Rs 300 only."

In its petition, SIAMhad contended that by the orders of theHigh Court, the choice of customers was curtailed, as they wereforced to buy from the dealers of automobile companies and notfromthe openmarket.

It also raised questions over the High Court's direction toprovide only those helmets conforming to the Bureau of IndianStandards.

"The High Court made a serious error in directing that allpurchasers of two-wheelers have to purchase helmet only fromthe dealer.

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MANDATORY TOSELL HELMETSWITH TWO-WHEELERS:

SUPREMECOURT

"This direction curtails the freedom of the purchaser topurchase helmet from the open market and third parties. It is

also possible that in a particular case the purchaser may bebuying a second vehicle and therefore may already have anexisting helmet," said SIAM in itspetition filed bycounselsVipinNairandPBSuresh.

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With the India-Australia cricket series clashing with theCommonwealth Games in October, CWG OrganisingCommittee Chairman Suresh Kalmadi has sought SportsMinister MS Gill`s help to convince theBCCI to reschedule the

two-Test rubber.

In a letter to the SportsMinister, Kalmadi requestedGill to talk to the BCCIofficials and convince themtore-adjustthe datesof the Testmatches, which coincide withthe October 3-14Games.

A s p er t he i tinerary released by the BCCI, RickyPonting`s men will play two

Tests and three one-dayinternationals in India between October 2 and 24, which clashes

with theCommonwealthGames.

Kalmadi also said that a year ago, he had requested the thenBCCI President, Sharad Pawarnot to schedule any cricket serieson Indiansoil duringthe Games.

"I need not stress the importance of not having anyinternational cricket series in India during the CommonwealthGames," he said.

"I had written to Mr Sharad Pawar as early as on July 1, 2009,

seeking due consideration by BCCI to ensure that it does notschedule any major cricket matches during the CommonwealthGames," Kalmadi added.

Australia will begin the month-long tour with a three-daypractice matchin Mohali fromSeptember 27-29.

The two Tests between India and Australia are scheduled tobe hosted by Mohali (Oct 2-6) and Bangalore (Oct 10-14), whilethethree one-dayers will be held in Kochi (Oct 19), Goa(Oct22)andVisakhapatnam(Oct24).

KALMADIWANTSNOCRICKET DURINGCWG


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The US Citizenship andImmigration Services (USCIS)

has received some 10,400a p p l ic a t i on s a g a i n st t h eCongressional cap of 20,000 forindividuals with advanceddegrees.

After the first five days of having started to acceptapplications, UCSIC had received just 13,500 H-1B petitions inthegeneral category and5,600 in theadvanced degree category.

Until 14th May, the USCIS had received 19,000 petitions inthegeneral category and8,100 in theadvanced degree category.

US businesses use the H-1B programme to employ foreign workers in speciality occupations that require theoretical ortechnical expertise in fields, such as scientists, engineers, orcomputer programmers.

In the fiscal 2009, the Department of Homeland Securitysaid, as many as 123,002 Indians were issued H-1B visas out of atotal of 339,243.

Thus, India accounted for 36.3 per cent of the total H-1Bvisas issued in 2009. However, in actual terms, the number ofIndians issued H-1B visas in 2009 dropped by more than onefifthsince 2007.

Coinciding with the general economic recession in the US,there has been a sharp drop in the number of Indianprofessionals receiving the most coveted H-1B work visasbetween the years 2007 and 2009, latest official figures haverevealed.

Despite thedropof over 34,000 H-1B visas in two years,Indiacontinuesto be theleading country toget themaximumnumberof this category of work visas forprofessionals and is a wayaheadof other nations of the world, an analysis of the latest figuresreleased by theDepartment of HomelandSecurity reveal.

In thefiscal 2007, as many as 157,613 Indians were issuedtheH-1B visas, while in 2008, the number dropped to 154,725. Thissharp drop has also resulted in decrease in short-term residentnon-immigrants.In 2009, 364,757 Indians were in theUS in thiscategory, as against 425,826 the previousyear in 2008.

DANDITOBEDECLARED ECO-SENSITIVE ZONE

INDIANS GRABMAXIMUMNUMBEROFH-1B VISAS

Dandi, the site of historicsalt satyagrah by MahatmaGandhi in 1930, will soon bedeclared as an eco-sensitivezone, Union Minister forEnvironment and Forests,

JairamRameshsaid.

"I am happy to inform that the Central government hasdecided to declare Dandi and three surrounding villages as aneco-sensitive zone under the Environment Protection Act,1986," Ramesh said.

"We had received a proposal from the Gujarat governmentthat the Gulf of Kutch and Dandi be declared as eco-sensitivezones looking at their unique ecology and historicalimportance," he said.

The move would mean that an industrial unit or any otherproject coming up in the area would need prior approval of thelocalpeople.

Ramesh was speaking after launching a project, GreenAction for National Dandi Heritage Initiative (GANDHI), inNavsari.

Dandi, in Navsari district, is a small village on the westerncoastof Gujarat.

A local monitoring committee, comprising panchayatmembers and villagers,would be constituted.

The committee will be responsible for preserving theecologyofthearea.

The proposal with regard to Gulf of Kutch was underconsideration by theEnvironment Ministry, he added.

Indian professionals grabbed one-third of the H-1B visas in2009, even as there was a slump for the most coveted US work

visasinthepasttwoyears.

For the second year in running, there appears to be a low keyresponse to the US HS-1B visas with only 24,200 applicationsbeingreceiveduntil 2ndJuly.

tututu

Cyclone Laila,

Pakistan

which developed in the Indian Ocean off theAndhra Pradesh coast creating much havoc in the state, wasnamed by .


23/73


OBAMARANKED 15THBESTUSPRESIDENT;

ROOSEVELT 1ST

Barack Obama has been

ranked as the 15th best USPresident, just below BillClinton but ahead of RonaldReagan, in a new poll ofleadingPresidential scholars.

The Siena College poll,w h i c h s u r v e y e d 2 3 8presidential scholars at UScolleges and universities, ratedObama two places belowClinton, whowas the13th best,and three better than Reagan,

whoisrankedasthe18thbest.

Franklin D Roosevelt again earned the top spot, as he hasevery time since the poll was first conducted in 1982. He and theMount Rushmore Presidents - Teddy Roosevelt, AbrahamLincoln, George Washington and Thomas Jefferson - haveconsistently beenthe top fivePresidents in thepoll'sfindings.

Obama's 15th ranking is slightly higher than otherPresidents who have taken office since the poll started nearly 30

years ago. Most start out at about number 20, said SienaStatistics Professorand Poll Director, Douglas Lonnstrom.

"Obama's doing a little better, but he's generally in the sameballpark,"hesaid.

While he ranked high on traits like imagination (6th),communication ability (7th) and intelligence (8th), Obamarated poorly ratings on background (32nd), which wascomposedof traits likefamily, educationand experience.

Obama's predecessor, George W Bush, was ranked atnumber 23 in 2002 - thelast time Siena's presidential expertpoll

was conducted - but has since dropped to number 39, qualifyinghimas oneof thefiveworstPresidents.

Bush came in at number 42 - second to last - on issues suchas handling the US economy, foreign policy accomplishmentsand intelligence. Warren G Harding was rated the leastintelligent President.

Bush joins Harding, Andrew Johnson, James Buchanan andFranklin Pierce, all of whomhave beenconsistently ranked as the

worst Presidentssince the pollstarted,in the bottom five.

Several other Presidents also saw movement in their ratingsthis year.

A Pakistani court has reportedlyordered a ban on nine leading websites,including Google and Hotmail, forallegedly posting blasphemous materialthough officials said they had not receivedany instruction to blockthe sites.

Media reports said the Bahawalpur bench of the LahoreHighCourt directed the Pakistan Telecommunication Authorityto immediately block nine websites, including Google, Yahoo,MSN, Hotmail, YouTube, Bing and Amazon, for publishing andpromoting sacrilegious and blasphemous material.

Justice Mazher Iqbal Sidhu issued the order while hearing apetition filed by a man named Muhammad Sidiq who claimedthesewebsites werepublishing sacrilegious material.

Thejudgealsoordered thePTA Chairman to appearin courton June28 withrelevantmaterials.

Sidiq,inhispetition,soughtabanonthewebsitesforpublishingblasphemousmaterialsandtwistingfactsabouttheQuran.

Aslam Dhakkar, head of a local barassociation, wasquoted assayingthatthe court hadgivena historicdecision.

tututu

PAKCOURT ORDERSBAN ONGOOGLE, YAHOO,

HOTMAIL, 6 OTHERWEBSITES

World

Current events


24/73


"But,if it spreads, then it mayhave. Therefore, it is necessarythat it shouldbe confined to those countries. Andit is expectedly

package which has been worked out to resolve the crisis is about750millionEurothatwill take care of it," Mukherjeeadded.

Iran's Atomic Chief, AliAkbar Salehi said that Tehranhas produced more than 17kilogrammes of 20 per centenriched uranium, a sensitiveatomic work that world powers

want abandoned.

Wo rl d p ow er s l e d b y Washington want Iran to suspend its uranium enrichmentactivity which theysuspect is masking a weapons drive.

Tehran says its atomic programme is geared entirely forpeaceful purposes.

Enriched uranium can be used as fuel to power nuclearreactorsaswellastomakethefissilecoreofanatombomb.

Iran started producing 20 per cent enriched uranium fromFebruary following an order from hardline President Mahmoud

Ahmadinejad.

Salehi said Iran was "not in a hurry" to produce 20 per centenriched uranium even if it can process five kilogrammes of thematerial every month.

"We will adjust the production in a way that the workshop formaking the fuel plates is equipped," he said, referring to fuelmade from the 20 per cent enriched uranium and used to powera Tehran researchreactor.

World powers claim that Iran does not possess thetechnology required to convert the 20 per cent enricheduranium intoactual fuel plates for poweringthe reactor.

Salehi said on 16th June that Iran has acquired the requiredtechnical expertise andby September next year the first batch offuelplates willbe ready.

Ahmadinejad had ordered the refining of uranium to 20 percent after a nuclear fuel swap deal aimed at powering the Tehranreactor and drafted by UN atomic body last October hit adeadlock.

tututu

IRANSAYSITHASPRODUCED17KGOF 20 PC

ENRICHED URANIUM

He said the legal fraternity in Bahawalpur would observe astrike to protest the publication of blasphemous material by the

websites.

However, officials of the PTA said that they had received noinstructions to blockthe websites.

They said they had only seen media reports about the court'sorder.

Wahaj-us-Siraj, a spokesman for the Internet ServiceProviders Association of Pakistan, said his organisation had notreceivedany directions fromthe PTA to blockwebsites.

Pakistani authorities had blocked popular social networking

website Facebook in May over the holding of a competition onblasphemous caricatures of Prophet Mohammed.

The access to the website was later restored on the orders ofthecourt.

Indian economy is likely to clockdouble digit growth by 2012 and isexpected to grow over 8.5 per cent inthe current fiscal, Finance MinisterPranabMukherjee has said.

"That it (double digit growth)would perhaps be by 2012," Mukherjeetoldreporters in Washington.

IMF has projected 8.8 per cent, hesaid, adding, "in our economic survey

we have projected, for the year 2010-11, eight and half per cent.Asper ourpresentindicationis, weare going to achieve that."

During 2009-10, Indian economy grew at better thanexpected rate of 7.4 per cent. The GDP expanded over 8.6 percent in the last quarter of the said fiscal. The GDP growth wasdespite agriculture output remainedflat.

Allayingfears of Europeancrisis havingimpact on theIndianeconomy, Mukherjee said, it will not have much impact as theexportstoregionislimited.

"Not much (impact), because our export is about four percent of our total export. Therefore, it could not have that muchadverse impact,"he said.

tututu

INDIATOCLOCK DOUBLEDIGITGROWTHBY2012:

MUKHERJEE


25/73


That deal envisaged Iran sending its 1,200 kilogrammes oflow-enriched uranium, five per cent purity, to Russia and France

for further refining to 20 per cent and later to be converted intofuel plates for theTehranreactor.

The deal hit a stalemate as both sides insisted on conditionsunacceptable to eachother.

Brazil and Turkey brokered a counter proposal in Tehran on17th May under which Iran would send its LEU to Turkey inreturn for the Tehran research reactor fuel to be supplied at alaterdate.

The world powers have cold-shouldered that proposal andbacked a resolution in the UN Security Council to impose the

fourthset of sanctionson Iran forrefusing to abandon theoverallenrichment programme.

On 9thJune, theSecurityCouncil imposed thenew financialand military punitivemeasures against Iran.

tututu

Julia Gillard has been announced as Australia's first womanPrime Minister after Kevin Rudd steppeddown in tears as the ruling Labour Party's

leaderat a ballotmeeting.

G il la rd , w ho s ai d t ha t s he w as"honoured" to head the country, will nowdecide when to lead the party into the nextelection.

She was sworn in as Prime Minister by Governor- GeneralQuentinBryce.

Thenew leaderfor theLabour Party waselected unopposed.A visibly upset Rudd, who could barely speak, stood aside toavoid a humiliating defeat.

According to reports, Rudd was reduced to tears as headdressed his colleagues and announced his decision to standaside as theleader.

Rudd ignored questions from reporters as he left the caucusroom.

Gillard was believed to have had the numbers before goinginto this morning's ballot, which was not held. The 49-year-oldleader also had the backing of the powerful Australian WorkersUnion.

GILLARDBECOMES AUSTRALIA'S FIRST FEMALEPM

NASA SUCCESSFULLY TESTS THE 'ORION' ABORT

SYSTEM

G20SUMMITCONCLUDESWITH FISCALTARGETS

U S s pa ce a ge nc y N A SA h assuccessfully tested an emergency abortsystem for the space shuttle's successor,Orion, at a remote test site in the NewMexico desert.

T h e e m e rg e nc y s y st e m u s edpowerful rocket motors to blast the crewmodule off the launch site, shooting it 1.9kilometres into the air

in six seconds at high rates of speed, then wafting it back toEarth on a parachute.

"This system is much more advanced in capability and

technology than any abort system designed in the past," saidDoug Cooke, a NASA associate administrator for theExploration Systems Mission Directoratebasedin Washington.

The space agency said the test lasted 135 seconds fromlaunchto touchdown1.

The fourth Groupof 20 (G20) summitconcluded in Torontoafter leaders of majoreconomies agreed on aset of targets of fiscal

c o n s o l i d at i o n a n dmeasures to ensure astrong, sustainable andbalanced growth.

Addressing the media at the closing of the summit,Canadian Prime Minister Stephen Harper said that "firm

targets" have been established in a bid to advance economicrecovery thatis "uneven and fragile."

"Advanced economies have committed to fiscal plans that will at least halve deficits by 2013 and stabilize or reducegovernment debt-to-GDP ratios by 2016," said the G20 Toronto

Summit Declaration.

G20 recognized Japan's situation and welcomed its ownfiscal consolidation plan announced recently, and urged those

countries with serious fiscal challenges to accelerate the pace ofconsolidation,according to thedeclaration.

tututu


26/73


NKOREASAYS IT SUFFERED USD64.96 TRILLION IN

DAMAGE FROMUS

North Korea claims to have sufferedUSD64.96 trillion in human andmaterial damage fromthe United Statesoverthe 60-year period fromSeptember1945.

Of the total, USD26.17 trillionrelates to at least 5,060,770 civiliansNorth Korea says were killed, wounded,or abducted by United States, and USD13.73 trillion stemmedfrom economic sanctions, KoreanCentralNews Agencysaid in a

report.

Another USD1.17 trillion in damage was incurred by thestoppage in construction of light water reactors and suspensionof the provision of heavy oil to North Korea as agreed in the US-North Korea Agreed Framework in 1994, thereport said.

The deal required Pyongyang to freeze and eventuallydismantle its weapons-grade nuclear facilities in exchange forbeing provided with two light-water reactors for powergeneration.

The calculation was made by the Committee forInvestigation into Damage Done by the US to the Northern Halfof Korea, taking intoaccount damage North Korea sufferedfromthe 1950-1953 Korean War, economic sanctions and other"crimes" italleges tohave committedby theUnited States.

"The total amount will be incalculable" if political and moraldamages caused by slandering the sovereignty and dignity ofNorth Korea and infliction of moral pressure on the Koreans bythe US moves for a new war and threats of preemptive nuclearattack areincluded, accordingto the report.

KCNA released the report a day before the 60th anniversaryof the start of the Korean War, which ended in an armistice, not

with a peacetreaty.

"The US imperialists, chieftain of evils, committed the mostbarbarousand hideous crimesagainst the Korean people ever inthe world history of wars during the last Korean War," the reportsaid.

Successive US administrations have applied "systematic andoverall economic sanctions and blockade against all sectorsincluding trade, finance, investment, real estate, insurance,transport, post and telecommunications and visits of people formore than a half century to isolate and suffocate theDemocraticPeople's Republic of Korea," it said.

The declaration said advanced deficit countries shouldboost national savings while surplus economies will undertake

reforms to reduce theirrelianceon external demand.

The G20 members, including the world's majorindustrialized and developing countries, account for 90 percentof global output, 80 percent of world trade and two-thirds of the

world's population. The Toronto summit, under the theme of"Recovery andNew Beginnings,"is thefirstin itsnew capacityasthe world's premier forum for international economiccooperation, as determined at the previous summit inPittsburgh, theUnited States lastSeptember.

Regarding the financial sector reform, the Toronto summitwelcomes the full implementationof the European Stabilization

Mechanism and Facility, the EU decision to publicly release theresults of ongoing tests on European banks, and the recent USfinancial reform bill.

During the Toronto summit, world leaders have agreed thatmore work is needed to further strengthen the global financialsystem. And the amount of capital will be significantly higherand the quality of capital will be significantly improved when thenew reforms arefullyimplemented.

Meanwhile, regulatory oversight of financial operations likehedge funds, credit rating agencies and over-the-counterderivatives, which are under much criticism, will be more

transparent in an internationally consistent and non-discriminatory way.

The G20 summit declaration again recognized theimportance of reforming international financial institutions likethe WorldBankand InternationalMonetary Fund.

Notably, the group has built "earlier commitment to open,transparent and merit-based selection processes for the headsand senior leadership of all those institutions," which suggestpossibility of non-European or non-US executives in the future.

The Toronto summit reiterated the importance of anti-

protectionism and free trade. TheG20 leaders decided to renewfor a further three years, until the end of 2013, the commitmentto " refrain from raising barriers or imposing new barriers toinvestment or trade in goods and services, imposing new exportrestrictions or implementing World Trade Organization (WTO)- inconsistent measuresto stimulateexports."

TheG20 members committo rectifyabove measures as theyarise, the declaration said. The summit stressed again thesupport for bringing the WTO Doha Development Round to abalanced and ambitious conclusion as soon as possible,consistent with its mandate and based on the progress alreadymade.


27/73


WORLD'S LARGESTGOLDCOIN AUCTIONED FOR USD

4.03MILLION

INDIA, CANADASIGNCIVIL NUCLEAR DEAL

The world's largestgold coin 'Maple Leaf2 00 7' w as s old at anauction for USD 4.03million.

S p a ni s h p r ec i o usmetals trading companyOro Direct bought the100-kilogram Canadiancoin which has a face

valueofCAD1million.

Measuring 53 centimetres in diameter and with a purity of99.999 percent,it is listedin thecurrent edition of theGuinnessBook of Records as theworld'sbiggest gold coin.

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