Martijn BosschaartSr. Systems EngineerCitrix Systems Benelux

What challenges are we trying to address

• Limited workplace flexibility

• Security restricts mobility and devices

• Moves, adds, changes take days

• Constant refresh with limited gains

Traditional Desktops

Complex.Inflexible.

Hard to Secure.

do commandsdo commands do appsdo apps do docsdo docs do contentdo contentdo whatever, whenever, do whatever, whenever,

whereverwherever

““show me”show me”

““empower me”empower me”

““alert me”alert me”

snacksnack dinedine createcreate

diskless PCsdiskless PCssmartphonessmartphones home & office PCshome & office PCsnetbooksnetbooksthin clientsthin clients laptopslaptopstabletstablets

……on any deviceon any device

• iPhoneiPhone• AndroidAndroid• BlackberryBlackberry

• iPadiPad• Windows EmbeddedWindows Embedded• LinuxLinux

• Windows Windows • Mac OS XMac OS X

• Enable virtual workstyles

• Leverage the latest mobile devices

• Rapidly adapt to business change

• Transform desktop computing

Go Virtual Simpler.Faster.Secure.

The Optimized DesktopDesktop Virtualization; a key enabler

• Desktop = device• Corporate PC• Image & deploy• Fixed access• Allocated costs

2009 2010 2011 2012

• Desktop = service• Consumer devices• Self-service experience• Dynamic access• Usage-based costs

Redefine the Desktop

Device + OS + Apps + ProfileDevice + OS + Apps + Profile

Traditional Management Tools &

Processes

1. Procedure1. Procedure

2. 2. ImageImage

3. 3. SecureSecure

4. 4. DeployDeploy

8. 8. RetireRetire

7. 7. Back-Back-

upup

6. 6. MaintaiMaintai

nn

5. 5. MonitoMonito

rr

Tightly Coupled & Locally Installed

Centralized single instance images

User ProfileUser Profile

AppsApps

Desktop OSDesktop OS

ProfileProfile

HardwareHardware

UserUser

App VirtualizationApp Virtualization

Desktop VirtualizationDesktop Virtualization

Profile VirtualizationProfile Virtualization

Tightly Coupled & Locally Installed

User ProfileUser Profile

ClientClient

UserUser

AppsApps

Desktop OSDesktop OS

ProfileProfile

Virtualized & Isolated End-point

Components

App VirtualizationApp Virtualization

Desktop VirtualizationDesktop Virtualization

Profile VirtualizationProfile Virtualization

Tightly Coupled & Locally Installed

On-demand

assembly &

delivery

User ProfileUser Profile

ClientClient

UserUser

AppsApps

Desktop OSDesktop OS

ProfileProfile

Virtualized & Isolated End-point

Components

• One image of apps & desktops

• One password & identity

• One instance of data

• One user experience – anywhere

Desktops & Apps as a

Service

• Open a branch office

• Start an offshore project

• On-board a new employee

• Move a dept from building A to Z

• Add, delete & update apps

• Apply security patches

• Implement ‘BYOC’

Citrix and MicrosoftLeading the Desktop Revolution

21 Years of Partnership and Innovation

1989

Citrix Systemsfounded

2010

Citrix signed licensing agreement with Microsoft for NT Server

Introduced Independent Computing Architecture (ICA)

ShipsMetaFrameThin-Client/Server software

Citrix launchesMetaFrame XP for Windows

Signed a five-year agreement with Microsoft Corporation to deliver comprehensive access solutions on Windows platform

Microsoft names Citrix Global infrastructure ISV of the year & Citizenship Partner of the year

Citrix launches Presentation Server 4.5

Citrix announces XenApp, the new name for Citrix Presentation Server, and launched XenApp 5

Citrix launches XenDesktop product line

Citrix launchesEssentials for Hyper V

215K215KCustomersCustomers

100M100MUsersUsers

1M1MServersServers

Citrix XenApp and Microsoft Customer Success

Joint Enterprise Solutions

Desktops

XenDesktop

Applications Servers

Microsoft Platforms

Citrix EnterpriseSolutions

XenApp

Networks

Essentials for Hyper-VBranch

Repeater Windows Server

NetScaler

• Any device, anytime, anywhere

• HDX™ user experience

• On-demand apps by XenApp™ and App-V

• FlexCast™ delivery technology

• Plugs into Microsoft Virtualization Platform

• Ships with Hyper-V

Best Remote User Best Remote User Experience Experience

Integrated Integrated ManagementManagement

Most Comprehensive & Most Comprehensive & Cost Effective OfferingCost Effective Offering

XenDesktop

Comprehensive Solution – VDI

Desktop DeliveryOptions

Application DeliveryOptions

Large scale/complex deployments: Microsoft + CITRIX technologySmall scale/simple deployments: Microsoft only technology

OR

An investment in Microsoft-Citrix technology today lays the foundation for scalability of your virtual infrastructure

FlexCastDELIVERY TECHNOLOGY

Any user any device

Any type of virtual

desktop

One centrally managed solution

User Categorization

• university lab• training center

• finance• operations• marketing• administration

• offshore workers

• outsourcing• contractors• branch offices• teleworkers

• sales• executives• field service

• factory workerretail clerk

• bank teller• credit card

call center

Temporary UsersKnowledge WorkersExternal Contractors Road WarriorsTask Workers

Understanding FlexCast

Hosted Shared Hosted VDI Streamed VHD Local VM Apps

• Secure• Best TCO• Terminal Services

• Secure• Personal• VMs or Blades

• Secure• Runs Locally• Provisioning

Services

• Secure• Mobile• Synchronization

Services

• Secure• Single instance

App Management

FlexCast™ delivery technology

How to chooseSBC v VDI

Citrix XenDesktop – FlexCast™ Hosted desktop delivery models

APPSAPPS

USER PROFILEUSER PROFILE

OSOS

APPSAPPS

USER PROFILEUSER PROFILE

OSOS

Citrix XenDesktop – FlexCast™ Local desktop delivery models

Local Streamed Desktops

(online)

Virtual Apps to Virtual Apps to Installed Installed DesktopsDesktops(online and (online and

offline)offline)

Best network

performance

USB plug-n-play

3D graphics

applications

Rich multimedia

Real-time collaboration

Branch office

optimization

BroadcastPlug-n-

Play3D

MediaStream

RealTimeIntelliCac

he

Technologies

HDX consumes Up to 90% Less Bandwidth

HDX IntelliCache enhances App-V

HQ

Branch Office

• Up to 40X faster

• Lower bandwidth utilization

APPSAPPS

USER PROFILEUSER PROFILE

OSOS

• App virtualization – online and offline

• Proven, enterprise scalability

• Granular access control

• App delivery to physical & virtual desktops

• Self-service enterprise app store

XenDesktop extends the reach of App-V

• XenApp policies applied to App-V apps

• HDX experience for hosted App-V apps

• Deliver App-V apps to non-Windows devices

• Self-Service delivery of App-V apps

• Delivers App-V to branch offices

Citrix DazzleSelf-service. Choice.

D e s k t o p

v ir t u a l iz a t io n

r e q ’ t s

Provide a “better than

PC” user experience

Address all types of

users

Deliver solid return

on investment

The Citrix - Microsoft VDI Offering

Technology

Remote App Remote App

R2

R2

R2

Connection Broker and Remoting Infrastructure

3rd Party Connection Broker

System CenterSuite

VDI offeringVDI offering

Citrix XenDesktop: Architecture

Citrix XenDesktop

Windows PowerShell ™

Virtual Machine

Citrix XenDesktop Agent

Citrix Desktop Delivery Controller

WebInterface

Administrator’s Console

XenDesktopSetup Tool

Citrix License Server

Citrix Provisioning Server

R2

R2

Virtual Machine

Citrix XenDesktop Agent

Virtual Machine

Citrix XenDesktop Agent

Value Through Integration From Desktop to Datacenter

2H2009 1H2010

Accelerate Application Virtualization Adoption

CitrixReceiver

App-V Plug-in

CitrixXenDesktop

CitrixXenApp

The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract

Centralize PC & App Mgmt Lifecycle Mgmt

Next Generation User-Centric Computing

ManagedEnd Point

Un-managedEnd Point

Non-WindowsDevice

CitrixXenApp

ConfigMgr/ XenApp

Connector

www.v-alliance.eu

Michel EhlertSolution Architect End User Computing

Microsoft

Microsoft VDI Value Proposition

comprehensive set of

technologies to centralize

user desktops, applications,

and data in the datacenter.

ntegrated management of

the physical, virtual, and

session–based desktop

infrastructure.

ffers excellent value

through delivering feature-

rich VDI technology with cost

effective pricing.

Citrix-Microsoft's End-to-End Offering for VDI

Access PointsPCs Running Windows 7 Windows Fundamentals

for Legacy PCsWindows Embedded

for Thin Clients

Microsoft VDI Platform Server and

Management Technology

OR

Access Points(PC, Thin clients)

Partner Technology

Enterprise Value Add

XenDesktopXenDesktop

Network

Citrix XenDesktop extends the Microsoft VDI suites

XenApp

CitrixEssentials

For Hyper-V

Service Pack (SP) 1 OverviewService Pack (SP) 1 Overview

Dynamic Memory – How it Works

Memory is pooled and dynamically distributed across VMs

Memory is dynamically added/removed based VM usage with no service interruption

Guest enlightened: guests & Hyper-V work TOGETHER

Session-based and Virtual Session-based and Virtual Desktops with Remote Desktop Desktops with Remote Desktop Services (RDS)Services (RDS)

Virtual Desktops on Remote Desktop Virtualization Host

(RDVH) for VDI

Session Desktops on Remote Desktop Session Host (RDSH, formerly known

as Terminal Server)

Remote Desktop Protocol

Office

Mobile

Home

Remote Desktop Services (RDS) provides key infrastructure enabling server-hosted desktop virtualization.

Customer Value PropositionCustomer Value Proposition

Enabling Technology Customer Value

Bitmap remoting and hardware-based decode

Intelligent screen capture and hardware-based encode

Host side rendering

VGPUFull rich

Windows experience

Remoting any content

Full range of client devices

• Content and GPU independent intercept & rendering

• Single GPU for multiple Hyper-V guests

High fidelity user

experience

• CODEC designed for text and image content• Single CODEC for VDI and TS

• HW and software manifestations by design

• Screen deltas sent to client based on network and client availability

• Applications run at full-speed on host

Differentiating Innovation

Simple Device Based Licensing for Microsoft VDI

Every Device Accessing the VDI Infrastructure Needs to Be Licensed

Microsoft VDI Suite

PCs Under SA

Thin Clients/Non-SA Devices

(Standard / Premium)Windows VDA

(Windows Virtual Desktop Access

Microsoft VDI Suite(Standard / Premium)

Licensing for Server and Management Infrastructure only

Licensing for Server and Management Infrastructure

Licensing for Windows client OS

Licensing for Windows client OS included in SA

Microsoft's VDI Suites

$53/year/device$21/year/device

• Both SKUs are significantly cheaper than the competition• Enterprise grade features at a low price point in conjunction with Citrix

• Application virtualization, integrated management included in base SKU• Choice of VDI and session-based desktops in premium SKU

• Two simple SKUs for Microsoft VDI• Simple device based annual subscription

Application Delivery

Desktop Delivery

Management

Virtualization Platform

Connection Broker for VM Delivery

Technology for Session Delivery

VDI Standard Suite VDI Premium Suite

What devices can be covered?

Is Software Assurance a pre-requisite?

What is the retail price?

Does it have Software Assurance benefits?

Total number of Devices not Qualified for Windows Client SA Accessing Virtual Environment

Total number of Windows VDA Licenses Required(Irrespective of virtualization infrastructure)

indows VDA

Thin clients, third party devices

No

$100/year/device

Yes

VDI Standard Suite / VDI Premium Suite

Management

MM Client ML

onfigMGR and OpsMgr Standard Server ML

anagement Server Licenses

Physical Server hardware

managementHost Server OS /

hypervisor management

(VDI workloads ONLY, invalid for other workloads)

ore CAL / ECAL

OpsMgr Client ML + ConfigMgr Client ML)

Client device / Client OS management

VDI Client OS

Management

VDIDesktop

VDIDesktop

VDIDesktop

Physical Server OSE orHyper-V Server

ClientServer

Windows Licensing is Designed for Virtual Environments

• Install Windows on any combination of hardware and storage

• Unlimited movement between servers

and storage• Reassignment rights

to another device after 90 days, or in case of endpoint

failure

• Access corporate desktop images

from non-corporate Windows PCs

• Single VDA license allows concurrent access for up to 4

VMs• Roam outside the

corporate network – access desktop from

non-corporate devices• Dynamic desktop

licensing enabled through KMS/MAK activation

• Unlimited backups of both running and stored VMs

• Includes SA benefits such as 24*7 call support, training

vouchers, access to Enterprise versions of

Windows, etc

• Option to purchase MDOP and WinFLP

What you expect from your virtual desktop

environment…

…and how Windows VDA / SA delivers

Improved Business Continuity

Increased Desktop Flexibility

Additional Value

What licensing vehicle is right for you?

indows Client SA indows VDA

VDI using PCs as access devices

VM on Portable Media

Recommended Valid

Scenario 1 – Standard Users

50 VMs80 Users

My company has 100 corporate PCs covered under SA that need to access

our VDI environment. However, we only have 80 users and only 50 VMs are used

at any one time.

• If PCs are already covered with SA, no additional licensing is

required

• If PCs cannot upgrade to SA, 100 Windows VDA

licenses

icense Requirement

o additional licensing required

icense

100 PCs with SA

icense

Scenario 2 – Shift Workers

150 VMs300 Users

icense Requirement

o additional licensing required

Shift 1Shift 2Shift 3

My company has 100 PCs with SA, with 300 workers accessing our VDI

environment in shifts. At any time, 150 VMs are being accessed using VDI.

• If PCs are already covered with SA, no

additional licensing is required

• If PCs cannot upgrade to SA, 100 Windows VDA

licenses

100 PCs with SA

Scenario 3 – Mixed Desktop Hardware

150 VMs100 Users100 PCs with SA

100 Thin Clients

icense Requirement

00 Windows VDA Licenses

My company has 100 PCs and 100 thin clients using VDI. Only 100 devices are

used at a time, and access 100 VMs running Windows Vista or Windows XP.

• 100 thin clients, 100 Windows VDA licenses

• 100 PCs are already covered with SA, no additional licenses

required

icense

Scenario 4 – Occasional Home Users

For Microsoft Office application use at home, you must have a Microsoft Office license with SA coverage and register for Home Use Rights at no additional

cost.

Note

100 Employees(each a named user of

VDI device at work)

icense Requirement

o additional Windows

DA LicensesOccasional Home Access

My company has 100 employees who are the primary users of 100 thin clients covered under

Windows VDA at work. These employees occasionally work from home and access the

corporate VMs via VDI from their home machine (employee-owned) .

VDA licenses include home use rights for the

primary (“named”) user of a company-owned PC covered under VDA.

•Employee is a primary user of VDA device at

work, no additional VDA licenses

•Employee is not a primary user of VDA device at

work, 100 Windows VDA licenses

icense

Scenario 5 – 100% Home Users

100 Employees(use work machines

from home)

icense Requirement

00 Windows VDA LicensesFull Time

Home Access

My company has 100 employees who work from home and will access corporate VMs

via VDI from their authorized device at home.

These non-corporate devices will have to be

licensed.

•100 employee owned PCs, 100 VDA licenses required

icense

Scenario 6 – Roaming Users

100 Users

icense Requirement

00 Windows VDA for SA Licenses

300 thin clients

My company has 300 thin clients that need to access our VDI environment. However, we only have 100 users and only 50 VMs

are used at any one time.

VDA is a device based license.

•300 devices accessing VDI, 300 VDA licenses

icense

Scenario 7 – Contractor-Owned PCs

100 ContractorsJan - June

icense Requirement

00 Windows VDA Licenses100 Contractors

June - Dec

My company has 100 contractors who are working for 6 months, and then 100 different

contractors are employed for the other 6 months. Each contractor will have one PC (owned by the contractor) to access our

corporate VMs via VDI.

Each contractor-owned PC will require a Windows VDA license, which comes with

90-day permanent reassignment rights.

•100 contractor PCs accessing VDI, 100

Windows VDA licenses

icense

XenDesktop – Packaged for mainstream adoption

Enterprise-class desktop virtualization with

on-demand apps by XenApp™and FlexCast™ delivery technology

Comprehensive desktop virtualization solution with advanced management

and security

Small-scale implementations of VDI-only desktops

with HDX™ technology

Jointly We Offer Unmatched ValueJointly We Offer Unmatched Value

70

We Can Help YouWe Can Help You

71

With Centric we can enable you to determine the right desktop strategy and migrate to Windows 7 migration quickly and cost-

effectively

But don’t take our word for it … Let us prove it to you

Here’s what we’ll do:Free 1-week POC ~ US $8K value

VDI Jumpstart Deployment pilot ~ 100 users, US $22K services

• Requires a minimum deployment of 100 users and 4 Hyper-V hostsLicensing Offers ~ up to 500 users

VDI Kick Start – US $7K / 250 users or Rescue for VMware VDI – Free / 500 users

HP VDI Ignite and Activate – US $26K for Client Transformation Workshop and Implementation Services

www.v-alliance.eu

Centric’s visie en de juiste oplossing

Rethink the desktop

Agenda

Definitie desktop en wat is er mis met de desktops?

Visie Centric

Rethink the desktop, waarom?

Wat is de “juiste” oplossing

Voorbeeld scenario

Hoe kom je tot de juiste oplossing

Wat is er mis met de desktop?

Standaardisatie versus vrijheid

Desktop en informatie laten volgen

Snel inspringen op veranderingen

Continuïteit van de bedrijfsprocessen

Wat is er mis met de desktop?

Real time informatie verwerken

“Het nieuwe werken”

Beveiliging

Visie Centric concept ‘Application & Desktop Delivery’

Any time any place any device

“Follow me desktop”• Flexibiliteit voor de gebruikers• Altijd toegang tot bedrijfsinformatie• Uniforme vertrouwde werkomgeving

Beveiligde en gecontroleerde toegang tot bedrijfsgegevensCentralisatie van beheerDelegation of control

Cloud services

“Rethink the desktop” Waarom?

Niet achter lopen op je concurrentOptimale inzet van middelenControle over investeringen

Beveiligingsbeleid

Aantrekkelijk zijn voor de arbeidsmarkt!

Resultaat gericht managen

“Rethink the desktop” Waarom?

Vereenvoudiging in beheer, is dat zo?

Juiste mix van standaardisatie en flexibiliteit

Minimaliseren van verstoringen

Gecontroleerd doorvoeren van wijzigingen

Handhaven beveiligingsbeleid

Applicatie comptabiliteit

“Rethink the desktop” Waarom?

Kunnen werken met de meest geschikte apparatuur

Toegang krijgen tot de juiste bedrijfsgegevens

De werklocatie mag geen belemmeringen geven

Stabiele en betrouwbare omgeving

Gevoel van vrijheid en flexibiliteit

Kritische succesfactoren

Betrokkenheid organisatie

IT mag niet worden gezien als kostenpost!

Zijn de indirecte (IT) kosten bekend?

Beschikbaarheid omgeving (is gecentraliseerd)

Kennis en kunde van IT afdeling

VDI en volwassenheid

Kennis, continuïteit en betrouwbaarheid van de partner

Waarom niet

Als het goedkoop moet zijn en IT gezien als kostenpost

Medewerkers geen vrijheid en verantwoordelijkheden wil geven

Afhankelijkheden voor de “juiste oplossing”

Input = omgevingsvariabele• Organisatie• Investering /TCO beheer uren• Huidige IT infrastructuur in het bijzonder de applicaties• Beschikbare technologieën

Output = Application & Desktop Delivery Omgeving• Gebaseerd op standaarden op de markt• Passend in de bedrijfscultuur (gericht op de toekomst)• Kosten efficiënt• Beheer vereenvoudigend

Afhankelijkheden voor de “juiste oplossing” - users

Ken

nis

w

erkers

Tech

nisch

eA

uto

ma

tisering

Taak

werkers

Afhankelijkheden voor de “juiste oplossing” – real time

Wel

Of

Niet

real time

bedrijfsgegevens

Online

Offline

Afhankelijkheden voor de “juiste oplossing” – Locaties

Lokaal• Vaste werkplekken• Flex plekken

Remote vestigingen• Vaste werkplekken• Flex plekken

Klanten• Werkplek van ambulante medewerker

Thuis

TelewerkersRemote vestigingen

Lokaal

Afhankelijkheden voor de “juiste oplossing”

Online

Offline

TelewerkersRemote vestigingen

Lokaal

1 ap

plic

atie

Ap

plic

ati

eA

fha

nke

lijk

hed

en

Ove

rig

eap

plic

atie

sK

enn

is

werker

Tech

nisch

eA

uto

mati

sering

Taak

werker

10%Handmatige

installatie

VDI

20%ApplicatiePackages

PC

70%Applicatie

Virtualisatie

OS

OS OS OS OS

Terminal Server

OS

Workspace

Applicatie distributie

OS

Representatielaag

Scenario: Bouw bedrijf

Grote kantoren, kleine nevenvestigingen, thuiswerkers, bouwketen, mobiele gebruikersEis organisatie:• Centraal datacenter• Outsourcing• Snel bouwketen kunnen voorzien middelen• Snel gebruikers kunnen opschalen• Veiligheid, data in datacenter niets op locatie!• Hoge beschikbaarheid

Aanwezige applicaties:• Generieke applicaties aanwezig als Office Adobe• Specifieke applicaties als Autocad en desktop publishing• Oude en nieuwe applicaties 16 , 32 bits USB devices ondersteunen

Printing op de juiste locaties

Scenario’s voor de “juiste oplossing”

Online

Offline

TelewerkersRemote vestigingen

Lokaal

1 ap

plic

atie

Ap

plic

ati

eA

fha

nke

lijk

hed

en

Ove

rig

eap

plic

atie

sK

enn

is

werker

Tech

nisch

eA

uto

mati

sering

Taak

werker

10%Handmatige

installatie

20%ApplicatiePackages

70%Applicatie

Virtualisatie

PC

OS

Workspace

Terminal Server

OS

Applicatie distributie

Representatielaag

VDI

OS OS OS OS OS

Hoe bouw je de juiste oplossing?

Hoe kom je tot de juiste oplossing

Informeren

Business case

Pilot, werkt het en biedt het wat u wilt

Analyse pilot en bijstellen doelstelling of v/d techniek

Afstemming organisatie uitrol Application & Desktop Delivery

Hoe kom je tot de juiste oplossingAcceptati

e

Centric als partner

Gestructureerde en gecontroleerde aanpak

Focus op de oplossing => “Kortere” doorlooptijden

Zorgvuldige implementatie

Succesvolle acceptatie:• De gebruikers, • De IT organisatie • Met management

Uw weet precies waar u aan toe bent

Conclusie

Kost efficiënte wijze om de bedrijfsinformatie bij de eindgebruiker te krijgen en te laten verwerken

Contoleerbare beheerbare en veilige wijze waardoor de klantvriendelijkheid toeneemt

De gebruiker heeft toegang tot de informatie op het gewenste moment, op de gewenste plek en op het apparaat dat hij wil.

Vragen?