Date post: | 27-Jan-2015 |
Category: |
Technology |
Upload: | revistabiz |
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SIMPLE VISUAL MARKETING
The Power of Images
“Visual marketing is the discipline studying the relationship between an object, the context it is
placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology”
Pictures Videos Infographics Illustrations Animated GIFs Vines Filtered Pictures Animation
VISUAL CONTENT / 16 TYPES
Timelapses Charts Quotes Quotes over Pictures Screenshots Comics Data Visualisation Memes
WHY IMAGES?
• Convenience • Ease of engagement • Memorability • Ease of sharing • Crosses many language barriers
IMAGES / 5 REASONS
Images are “the snacks”
of the internet!
LET’S TALK NUMBERS
SIMPLE VISUAL PLAN
• Start with research • Determine your marketing objectives • Know your customers • Develop a visual content plan • Create the visuals • Implement • Track, measure, and adjust
VISUAL MARKETING PLAN / 7 STEPS
• Design • Personalization • Usefulness • Personality • Storytelling • Shareworthiness • Real-time amplification
VISUAL PLAN / 7 ELEMENTS OF VISUAL STORYTELLING
VISUAL BRANDS
VISUAL BRANDS / COCA-COLA
VISUAL BRANDS / OREO
VISUAL BRANDS / LEGO
VISUAL BRANDS / MCDONALD’S
VISUAL TOOLS
Slideshows, videos, collages,
Animated videos & presentations
Infographics
Beautiful typography
Presentation software
Annotation, shapes and sketches
Online video app
VISUAL MARKETING / TOOLS
LEARN FROM THE PEOPLE
HOME MADE / FATHER AND DAUGHTER
HOME MADE / FATHER AND DAUGHTER
HOME MADE / TIME TRAVEL
HOME MADE / TIME TRAVEL
HOME MADE / TIME TRAVEL
HOME MADE / TIME LAPSE
HOME MADE / TIME LAPSE
HOME MADE / TIME LAPSE
HOME MADE / TIME LAPSE
HOME MADE / TIME LAPSE
Be Shareworthy In Everything You Do!