Your Logo Here comes your footer Page 1 Define Advertising ? Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor In Latin, ad vertere means "to turn the mind toward."The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail;
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Define Advertising ?
Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor
In Latin, ad vertere means "to turn the mind toward."The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs,websites or text messages.
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Learn more about such terms ?
.Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used.
The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
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Targeted Audience ..
In marketing and advertising, a target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000)... For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of her husband and child.A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one
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What is media mix ?
Combination of media to be used in an advertising campaign. In the past, television and magazines dominated the media mixes of most national advertising campaigns because these media reached the broadest segments of the market. However, in recent years, clutter, rising advertising costs, and smaller audiences have caused advertisers to seek more cost-efficient avenues for their advertising dollars.
Consequently, media mixes may now include vehicles such as telephone directories, cable television, ballpark billboards, supermarket shopping carts, and other forms of media that may reach a narrower market segment but cost less and target more effectively.
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Target audience
The target market for the Coca Cola is based on age. The target audience of Coca Cola is youngster or youth. It is a wide range for targeting. It ranges from the age of 15-25 and also reaches to 40 plus, as they are serving this age group also. Their targeting not based on gender but the results also show that both genders like this product and use it.
Their targeting is not based gender but the results show that both genders like this product and use it.
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Sponsorship
The Coca-Cola Company, its global philanthropic arm, The Coca-Cola Foundation, and its regional foundations strive daily to be responsive to the citizenship priorities in the global communities where we live and work. Learn more about our regional foundations.
Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.[95]
This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing".[96]
At The Coca-Cola Company, we recognize that we cannot have a healthy and growing business unless the communities we serve are healthy and sustainable. As a global beverage company, we have committed ourselves to improving the quality of life in the communities where we do business. Our community investment priorities reflect the global and local nature of our business and focuses on those global pillars where The Coca-Cola Company can make a unique and sustainable difference: water stewardship, active healthy living, community recycling, and education
Middle & Upper Middle class families (age 20+ to Seniors), Working Adults with hobbies of TV watching, sports, movies and high-end game consoles
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Sponsors
Sony and its social investment partners will continue to make every effort to genuinely touch the lives of people in need through our social investment and upliftment projects. Sony would like to thank the following companies and individuals for their continued support and tireless efforts in giving back to the wider community
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Advertising agency
Sony BRAVIA uses the slogan “Color like.no.other.” The bouncy ball TV advert featured 250,000 brightly-colored rubber balls bouncing down a San Francisco street. What was so spectacular is that it was not computer animated. The advertisement was made by former Danish photographer Nicolai Fuglsig.
