What is near field communication?

NFC is a form of contactless communication between devices like smartphones or tablets.

How does it work?ONE DEVICE

USES MAGNETIC INDUCTION TO CREATE A RADIO-WAVE FIELD THAT THE TARGET CAN DETECT AND ACCESS, ALLOWING SMALL AMOUNTS OF DATA TO BE TRANSFERRED WIRELESSLY OVER A RELATIVELY SHORT DISTANCE (IN NFC'S CASE, THE DISTANCE MUST BE LESS THAN 4 INCHES).

What can you do with NFC?

Transaction

A smartphone with an NFC chip could very easily be configured to work as a debit or credit card. You just have to tap your phone against an NFC-enabled payment device and your money is spent!

Sharing

An active NFC-enabled device like a smartphone can interact either with another active NFC device or with a passive tag. That tag is basically just a little chip that’s embedded with some kind of data to transfer, e.g. a URL link.

Tap your phone against your new router and you’ll never have to worry about that scrap piece of paper with your complex wi-fi password written on it!

Pairing

Smartphones Statistics

• Smartphone penetration amongst Singaporeans now stands at 88% Distribution amongst age groups is relatively consistent even amongst older citizens. The iPhone is a Singapore market giant at 73% share (Blackbox Research Pte 2012).

• The statistic illustrates the global market share of smartphone shipments in 2011, 2012 and 2016, by country. China will become the leading country-level market for smartphone shipments in 2012. In China, the smartphone market share is projected to amount to 20.7% in 2012.

• Nielsen reported that 54.9% of US mobile phone owners own smartphones. It was estimated that there were 110million users by 2012.

• 45% of adults and 66% amoung 18-29 year olds.

QR Codes

Quick Response Codes are set to become the “next big thing”!

They are a type of two-dimensional barcode that can be read using apps on smartphones (the majority are free) and

dedicated QR reading devices, that link directly to text, emails, websites, phone numbers etc.

QR codes are now on lots of product packaging, shop displays, printed and billboard advertisements as well as in

emails and on websites.

Creative ways to use QR codes for marketing

• Reinventing the Shopping Experience

• Enhancing the User Experience

• Streamlining the Customer’s Visit

• Give Customers Something They Want

• Share-worthy Competitions

• Personalized Gift Giving

iADS An iAD is an advert that is linked to something the user has clicked on. Many

companies use these on many websites to attract people to their PSO . iAd is a powerful way for brands to reach millions of iOS users, and lets you easily

integrate engaging ads to generate revenue from your apps. The iAd Network provides an automated and intuitive environment for you to easily incorporate iAd rich media

ads into your apps, monitor advertisement performance, and track revenue.

Range Rover used iAD’s when promoting their new Range Rover model, as they believed there is more attention spent by someone engaging with their iPhone/iPad rather than watching an advert on television.

Proximity Marketing

Proximity marketing is local wireless advertising content associated with a

particular place.

Proximity marketing is being used by retailers to

reach their consumers in a more direct and interactive way,

motivating a return visit

Marketers are using Bluetooth, bypassing mobile carriers to send free information to anybody within range, decreasing cost to the retailer

Some companies are using Bluetooth connectivity to make static advertising that consumers may just see as wallpaper more interactive, ensuring that the information is well received and remembered

Companies can record and use information, such as the number of people accepting/rejecting the mobile communication to improve future communication

This communication can be used and adapted to reach consumers that have already engaged with your campaign as well as those you are trying to capture

An example of the benefits of proximity marketing would be a customer looking around a shopping centre. This shopper acquires communication with retailers instantly whilst they are in the market to buy as opposed to being hit by hundreds of daily ads, only to forget when they come to buy.