PENGUINPARTNERSHIPSwww.penguinpartnerships.co.uk

Penguin Books is an iconic, globally recognisable and respected brand. Defined by our diversity and

ambition, we continue to set the pace across the board.

MODERN CL A S S ICSPENGUIN CLASSICS

WARNE

T M

Children’s Publisher of the Year in 2011. Recognised for its innovative nature, Penguin continues to evolve with the needs of today’s parents and children.

Penguin has some of the most recognisable authors and

brands in publishing. Including our renowned Penguin

Classics, Ladybird, Peter Rabbit, Jamie Oliver, Clare Balding,

Moshi Monsters, Roald Dahl, Skylanders, Marian Keyes, Pippa

Middleton; to name a few.

BIG HITTERS

Penguin Partnerships is the creative sales & marketing team at

Penguin Books. We specialise in:

Consumer Brand PromotionsCorporate GiftsLuxury EditionsRetail Exclusives

Media and Entertainment Partnerships.

We can call on our celebrated authors and brands to assist in creating the perfect gift, promotion, campaign, limited

edition or whatever your brief demands.

WAYS WE WORK

CASE STudY

• We worked with Mars and their

agency on the award winning Galaxy Irresistible campaign where 1 million Galaxy branded books were on offer to be won.

• Consumers were directed to a mini site for data capture which was enhanced with content from Penguin such as interviews with the authors.

• If you were a lucky winner, you could choose from a selection of best selling books.

• Promoted with a TV campaign, the campaign was deemed a huge success, with Galaxy claiming to achieve a 38% rise in sales

CASE STudY

• We teamed up with L’Oreal and their agency in their summer reading promotion targeting Ireland.

• We supplied L’Oreal branded copies of best selling female novelist Marian Keyes’ The Brightest Star in the Sky

• Books were available as an instant in-store redemption when making a multi purchase of L’Oreal products

• We worked with Carte Noir and their agency to create their ‘Carte Noire Moment’ campaign featuring Penguin Classics, ‘for a more seductive coffee break’

• Offering exclusive discount through Penguin.co.uk

• The campaign saw Joseph Fiennes, Dominic West and Greg Wise read seductive passages from Penguin fiction directly to the viewer on their coffee break and included live readings at events, a daily partnership with leading radio station Classic FM , online content distribution and press ads.

CASE STudY

• In the past we worked with Wilkinson to create a summer read campaign.

• As an idea we thought about creating a Summer Book club promotion with a media partner for Gillette.

• For men and women of all ages, we could look to the hugely successful trilogy from Sylvia Day for women and celebrate the 40th anniversary of Clive Cussler’s best selling action packed books for men.

FOR HIM IdEAS

FOR HER

GILLETTE BOOK CLuB

Celebrating 30 years of the original animation, an anniversary paperback with CD featuring

“Walking in the Air”

Read by Andrew Sachs 32 pp £7.99 October 2012

Backlist

Audio e-book of the original animation

Read by Andrew Sachs 32 pp RRP TBC October 2012

Raymond Briggs

The Snowman

The original Raymond Briggs ClassicApple: 9780141338477£6.99

978–0–141–34009–8 PB £6.99

978–0–241–14103–8 BB £5.99

978–0–141–33976–4 BB with Sound £6.99

0–140–54321–X PB £4.99

978–0–141–32963–5 Buggy Book £3.99

978–0–141–33319–9 Little Library Board Books £4.99

Coming this Christmas on Channel 4,

the longed-for sequel to the classic animation!

puffinbooks.com

• As an idea for another Fairy Christmas campaign we thought of a partnership between our world famous author Raymond Briggs, coinciding with the 30th anniversary of The Snowman, and Fairy.

• Offering exclusive Fairy branded editions of The Snowman and Father Christmas as part of a seasonal

campaign.

• We thought to bring the campaign to life we could work with Fairy and other partners to create a Snowman themed magical Christmas grotto in key shopping areas for Mums and Kids to enjoy.

IdEAS

• In the past we’ve worked with Lloyds TSB to create an exclusive Ladybird Lloyds branded story and activity book.

• Lloyds wanted to use their character Billy to help parents teach their children the importance of saving money.

• As an idea with Duracell in mind we thought a bespoke Duracell branded book telling the story of the world famous Duracell Bunny would be a perfect way to reach a new audience.

duRACELL

IdEAS

THE duRACELL BunnY STORY BOOK

Penguin Books, 80 Strand, London, WC2R 0RLwww.penguin.co.uk

www.penguinpartnerships.co.uk

CONTACT USPenguin values the partnerships we build and maintain. We have the content and the know how to deliver books to support Brand

messages in any format. We look forward to hearing from you, please get in touch.

Carolyn SmithMedia, Entertainment &

Brand Partnerships Manager

Special Sales

Tel: +44 (0)207 010 3168Carolyn.Smith@uk.penguingroup.com

Emily BromfieldSales Executive

Special Sales

Tel: +44 (0)207 010 3170Emily.Bromfield@uk.penguingroup.com

PENGUINPARTNERSHIPSwww.penguinpartnerships.co.uk