Sponsored by:

Roadshow Deck - April-2015

Who are we and what do we do?

The Facts

-Spanish Startups raised over 104 million in the first half of 2014.

-Over 8.3 million tourists in August 2014. 52.7 million sun-seeking visitors a year.

-Europe’s fifth largest economy GDP of 1022 Billion.

-Barcelona is the Mobile World Capital providing a scope for tech/mobile Startups & innovation.

-Cost of living is 58% lower than London. Excellent public and privateinfrastructure and state support for entrepreneurs.

-Natural European gateway to the growing Latin American economies.

-Growing sectors & innovation - sustainable energy, agriculture, smartcities, financial and Access to top Business, Tech and Creative talent.

Why Not Spain?

Main Problems:

The language barrier (only 22% speak English).

Fragmentation

Between clusters (e.g. Barcelona and Madrid) and between talent-pools of different skillsets.(creatives, engineers and business folk aren’t talking).

Funding: legislation makes it hard for foreign investment.

2 9

Number of start ups

2012

2013

2014

20

Exits

Male to female ratio

97

3

6565

2012

2013

2014

24

Deals

146

Co Working

241

338

Accelerators

98 14

7 414

2012

2013

2014

Crowdfunded companies

146

5521746

Government Initiatives

2012

2013

2014

2 5 8

Number of Investors

210 367

604

2012

2013

2014

Number of VC’s

348

377

377

VC Investment:

221m

208.5m

284m

# deals since 2013Active Ventures Partners 4 Axon Deals 8Bonsai 2Cabiedes and Parnter17 Caixa Risk Capital18 Kibo Ventures 16Lanta Digital Venture 2Natua Capital7Seaya Ventures

5Vitamin K 6

#2

GDP vs Hubs

What we’ve found out

International entrepreneurs in Spain www.startupsmadeinspain.com

1. WHO IS THE ENTREPRENEUR?

-A young male first time entrepreneur from Spain-30 years old (average of the greatest age range respondents)- Masters in Business- Speaks English and Spanish fluently- Passionate about innovation-Does not et involved in the ecosystem - does not provide mentoring. investments, etc.

The Marketplace for Startups

2. WHAT IS HE SELLING

-B2B Service in the mobile/telecomm sector-focused on New markets - new product/concept/ service- To be sold outside of Spain-Spends about a year in developing and launching an MVP- Conservative ambition of capturing between € 1

Million - € 5 Million of the potential market share

And what about the team?

3. TEAM

-2 local co-founders with at least one of them IT expert- about 7 people in the team- Very hard - finding co-founders-Hard - finding and hiring team members - contracts and firing- Not at the level of Managing and paying taxes

What’s the Culture like for getting something started?

4. CULTURE AND INFORMATION

-More or less average in terms of encouragement, social perception, fear of failure, etc.- High feedback rate - mentors are available- High - success stories-Barriers to entry and receptiveness of a new product is average

Who are the Investors?

5. CAPITAL

-In general public funds are easier to get than private funds- Very little access to international investors-Largely raising initial funds from friends and family for launching an MVP- An average of € 50.000-Biggest challenge - meeting the ‘right’ investor and timeframe to getting the funds

The Ecosystem

6. LOCAL ECOSYSTEM

-Mainly in Spain for personal reasons- Pivate sector support missing- Infrastructure good-Education and community support are average - neither encourage nor discourage- Bureaucracy very hard to deal with-Lack of communication between entrepreneurs and policy makers

The Barriers - What’s standing in the entrepreneur’s way?

7. Barriers

-Receptiveness of a new product is average Private sector support missing-Bureaucracy very hard to deal with-Lack of communication between entrepreneurs and policy makers-Very hard finding co founders-Hard finding and hiring team members - contracts and firing-Not at the level of managing an paying taxes.

SoIn summary

Fact and Opinion; Best told separately

- The local government

shave good

initiatives for entrepreneurs but

not well communicated

- lack of awareness

- Lack of women entrepreneurs - about 22% only

- Time barrier to starting a business is improving - creating

and testinga product and

getting feedback

- More startups fail due to problems

between partners, than ecosystem issues such as bureaucracy

- Not knowing

Spanish isa clear barrier

to startup in Spain

-Spanish entrepreneurs may

believe they have a higher

level of English than what it really

is

- Most startups fail and the

entrepreneurs after their 1st failed venture return

to the corporate world

- The investors want to see team profile of people who have

significantprivate sector work

experience.They focus more on the people than the idea.

They do not value the past entrepreneurial experience as much.

- The struggle of egos and language

differencebetween entrepreneurs

and technical co-foundersis usually one of the

main problems of a startup

in Spain

- The ecosystem encourages less merit based startup

teams and more relationship based projects

- Lack of experience - the entities

that do help the startups, don’t follow

upin the long term

after the initial support - t hereby creating ‘hollow’ life for startups rather than

vigorous assessments and feedback

Qualitative Feedback

-The local governments have good initiatives for entrepreneurs but not well communicated - lack of awareness

- Lack of women entrepreneurs - about 22% only

- Time barrier to starting a business is improving - creating and testing a product and the feedback

- More startups fail due to problems between partners, than ecosystem issues such as bureaucracy

- Not knowing Spanish is a clear barrier to startup in Spain

- Spanish entrepreneurs may believe they have a higher level of english than what it really is

- Most startups fail and the entrepreneurs after there1st failed venture return to the corporate world

-The investors want to see team profile of people who have significant private sector work experience. They focus more on the people than the idea. They do not value the past entrepreneurial experience as much.

- The ecosystem encourages less merit based startup teams and more relationship based projects

-The struggle of egos and language difference between entrepreneurs and technical co-founders is usually one of the main problems of a startup in Spain

-Lack of experience - the entities that do help the startups, don’t follow up in the long term after the initial support - thereby creating ‘hollow’ life for startups rather than vigorous assessments and feedback

The EndPlease visit: www.startupsmadeinspain.c

om Follow: @SUMISpain