Date post: | 02-Jan-2016 |
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Presentation by:
Jenna Akasaki, Jason Lees, Genesis Leong, Krista Ongman
and Ryan Yamamoto
Overview
• Strengths and Opportunities• Key Values• Key Gaps• Key Themes• Recommendations
Strengths
• Strengths– Open Internal Communication– Competitive Nature– Global Affiliations
Opportunities
• Opportunities for Growth– Integrate Hawaii Culture– More Office Space– Improvement in Customer Service
Key Values
• Strong Work Ethic
• Formality
• Emphasis on Individual Achievement
Key Gaps
• Face-to-face Client Interaction
• Fun Work Environment
• “A-typical not A Typical Company”
Key Themes
• “Work Hard, Play Hard”
• “No Limits Philosophy”
• “Go Get ‘em Attitude”
Recommendations
• Strengthening Best Practices– Accustomize them with local culture’s values,
beliefs, and norms in an effort to hire and retain local employees
– Train sales team Asia-specific methods to assist with dealing with foreign businesses in Asia
– Separate sales team from the rest of the office
Recommendations
• Improving Gaps Between Values and Behavior– Meet clients in person– Make work environment more fun
• Ping-pong, game consoles, etc. (ie Google)
– Make corporate culture more unique• More office flair, encourage diverse dress code,
etc.
…Or just leave these things out of their brochures and website
Recommendations
• Cultural Training Program– Encourage CDM Media to join the Chamber of
Commerce of Hawaii, AMA, and/or Ad 2 Hawaii and attend social/networking “after hours” events to familiarize itself with other local business people
– Introduce CDM Media to Hawaii’s unique culture and history by attending tours at Iolani Palace & PCC
– Dine-out at local restaurants such as Ryan’s, Sansei, Alan Wong’s, The Pineapple Room, and Sam Choy’s to learn local foods, language, and practice communication styles with a largely local staff
Recommendations
• Cultural Training Program– Attend UH Sports events, local musical performances,
“Art-After-Dark”, and “First Fridays”– Volunteer in the local community through community
service projects and non-profit organizations– Host bbq’s, events, parties with intentions of inviting
local business people and their families