app or mobile ?

apps are not more than a smart way to bind a client to a brand

expensive to build and maintain

and not sustainable

apple android blackberry windows8

tizen badasymbian

maemo ubuntu firefox huawei

mobile internet

independent of platforms and technology

fast to deploy and easy to maintain

and very sustainable

wiki - iBeaken

‘i-nteractive BEACON’ - balise/borne interactive

A beacon is an intentionally conspicuous device. A beacon is designed to attract attention to a specific location.A beacon helps to guide navigators to their destinations.A beacon sends out information through radio or light signals.

example : Fergus Anderson Monument

Challenge :

to communicate rapidly and easily stories about objects, works of artin different languageswith a small investment andon limited space.

example : Fergus Anderson Monument

iB code

NFC

vQR

+ image recognition+ augmented reality+ partners

the .mobi elements

250 words

multi-language

upto 3 images*

+ own look & feel tourist info

link

audio & video*

facebook like

rate

* PRO version only

sign language

quiz

goto more iBkns

clusters

multi-language offline

viewing

unlimited number of iBeakens

visual navigation

short description

only 1 code per room

family engagement

fun quizeasy to set upmulti-lingualcompetition*

open data sharing

iBeakens in : cirkwi.comrouteyou.comletitguide.comulugh.comvision-aire.comlivecam360.commygeoreader app...

QR codes good practice

QR codes

QR codes

QR codes

QR codes

QR codes

QR codes

ubleam

(v)QR code

vQR code

(v)QR code advantages

dynamic infouniversal standardeasy to make & to reproduceclear call to actionsmall learning curve

(v)QR code disadvantages

uglyhelper app neededthere will be many QR codesonly accessible with camera

is QR popular ?

• yes• no

good communication and education is necessary

future of QR

will QR disappear ?

• QR – vQR• NFC – RFID• augmented & virtual reality

competition

other helper apps :

• image & object recognition• acoustic QR• infrared & Li-Fi• geowifi & GPS

fields of application

tourismheritagemuseumsnature

tourism

Namur, BE

Hamois, BE

tours & walks

Moretus wandeling, Ekeren

heritage

2800 Blueshields equipped with iBeakens in Wallonia !!

museums British Museum, Digital Learning Dept

economic solutionfast implementationmulti-languagelow-technology

Riveo.be

nature

Islas Atlanticas, ES

Staatsbosbeheer, NL

testimony

« I must admit, that I am really pleased. The program seems to fulfill our expectations in regards to linking our expositions to historical places and other museums in Vorarlberg.

It is really easy to use, which is important since we cooperate with staff not really experienced in using new media. »

Silvia Groß vorarlberg museum (AT)

actual clients :

deployed :Musée de la Céramique (BE) Tierras del Vino (ES) Riddarhuset (SV) Ponteceso (ES) British Museum (UK) Institut du Patrimoine Wallon (BE) Province du Luxembourg Belge (BE) Province de Liège (BE) Sambreville (BE) Floreffe (BE) Andenne (BE) Vaxholm (SV) Rivéo (BE) Musée du Masque (BE) Gemeente Tervuren (BE) Musée de Pègue (FR) Norrtälje (SV) Sagalassos / Aglasun (TR) Ville de Namur (BE) Open Churches (BE) Muzeum Narodowe w Kielcach (PL) René Magritte Museum (BE) Commune de Hamois (BE) Heuvelland.mobi (NL) Belogradchik (BG) Circuit de la Mémoire Sambreville (BE) Vigoleno (IT) Durbuy (BE) Moretus wandeling District Ekeren (BE) Musée de la Fraise (BE), Museu Maritim Barcelona (ES), Porcelain Museum Gustavsberg (SV) Musée Iancelevici (BE) Musée Napoleon Ligny (BE) ...

labels, stickers, NFC tags

A6 A4A3

29 x 42

14,8 x 10,5

21 x 29

A5

14,8 x 21

outside fixation

on pole

glued on wall

counter label

add codes to existing panels

Andenne

add codes to existing panels

Arlon

augmented reality

http://layar.it/kjaKtp

iBeaken world

panoramic tables

150cm

55cm

standard table

production : Floreffe 2012

panoramic tablescu

stom

tabl

es

production : Andenne 2012

conclusion

mobile internet worksqr works with good communicationvery sustainableis there to stay

contact

Jo Van Hove, founder

jvh@ibeaken.comhttp://ibeaken.com

+32 475 44 04 54

twitter : @ibeakenfacebook : ibeaken