“A Concentrated Focus on

Pleasing Every Customer”

Children’s affordable boutique clothing

Established 1986

San Francisco, California

Quality fabrics and inspirational designs

Utilize “mix and match”

What is Gymboree?

Mix and Match

Once a month a new line is introduced.

The color palette and design differ each

time

Each item can “mix and match”

A line of “basics” are compatible with

each new line

Each line has a creative title

“The only thing that separates us from

the animals is our ability to accessorize.”

Preppy Peach Summer Wheels

BASICS

Basics come in solid colors and can easily match every line

They also include socks, underwear and tights

They are great for the mom who can’t spend a fortune on every item in the main line.

GYMBOREE

CUSTOMERSConfessions of a Former

Employee

Type 1:

Supermom

• Her appearance is neat

and put-together

• She is organized and

knowledgeable

• Her children are well-behaved Gymboree

fashion plates

• She seldom splurges on

accessories

• She politely declines any assistance; she’s

got it under control

She is needy

She can be talked into full price items; especially if you mention how cute it will look

She will stretch out the shopping experience to above an hour

She will leave the store feeling satisfied

She will return in one week and return everything but the socks

Type 2: The New

Grandmother

He has been sent to the store to exchange a shirt

He is off his guard

If his children are with him, you may be able to improve the sale

If you’re good, he can walk out with the matching pants and an extra shirt.

If you’re really good, you can throw in a bottle of bubbles and some socks.

His wife will probably return the bubbles and the socks the next day

Type 3: The

Unwary Dad

She wanders in five minutes before closing

She is in no particular hurry

She does not know what she is looking for

She ignores your obvious closing hints; sweeping, pulling in signs, and straightening

She buys one hair accessory at twenty after and leaves in a huff.

Type 4: The Late

Night Wanderer

SHOPPING

GYMBOREEA Poor Person’s Guide

Shop the Sales

GymbucksPurchase 50 dollars

worth of

merchandise and

earn a

Gymbuck, which

takes 25 dollars off

your next purchase

Semi-annual

salesThe best sales

happen at the end of the season when merchandise is

marked down up to 75 % off; this is the

time to stock up for next year

Feed the

Habit

• Get a part-time job at Gymboree!

• You’ll get a 40% discount on full-price items

• You’ll see new lines first hand

• You’ll see future lines two weeks early

Shopping

Gymboree is a

Nice Habit

As long as you can find

creative ways to afford it