Date post: | 12-Feb-2016 |
Category: |
Documents |
Upload: | muqaddas-israr |
View: | 219 times |
Download: | 0 times |
PRINCIPLE OF MARKETING
PRESENTED BY
STUDENT NAME STUDENT ID
QAIM ALI 57512
WASEEM AHMED
57236
JAMAL ELAHI 57373
MAISAM MUSTAFA
57237
COMPANY’S PROFILEQ-mobile launched in 2008 as local mobile
company with an ambitious aim to provide reliable and high quality mobiles with excellent customer care services.
COMPANY’S MISSION/VISIONVISION:The company’s vision is to develop path
breaking technologies and efficient processes that incubate newer market
MISSION:To become no:1 in market
PEST ANALYSISPOLITICAL FACTOR:Political factor includes government regulation
and legal issues. For example: tax policy, employment law, political stable, trade restrictions
Q-mobile keeps in mind this entire factor while functioning of the organization take place
ECONOMIC FACTOR:Q-mobile also considered the economic factor that
effect purchasing powerEconomic growth, rate of inflation
SOCIAL FACTOR:Q-mobile have to learn the condition of the
society to have a huge market share, It should know the need of the society providing respective quality of goods and services.
TECHNOLOGICAL FACTORS:Technology can lowered barriers to entry,
reduce minimum efficient production level and influence outsourcing decision.
MARKETING MIX OF Q MOBILE
It is a combination of marketing tools that a company uses to satisfy their targeted customers and achieving organizational goals
ProductPricePlacePromotion
PRODUCTSThere are many products of Q Mobile, these
are:
PRICEQ-mobile is offering different products at low prices to compete their competitors:Noir A1 Rs. 7700/=Noir A2 Rs. 9000/=Noir A3 Rs. 8300/=Noir A5 Rs. 11000/=Noir A6 Rs. 12500/=Noir A8 Rs. 14400/=Noir A10 Rs. 17600/=
PLACEQ-mobile company deliver its all products
from one place to another place through retailers and phone dealership.
Q-mobile company has a vast network to transfer its good to all over Pakistan.
PROMOTIONPromotion is the key element of marketing
program and is concern with effectively and efficiently communicating the decision of marketing strategies.
Advertising on TV and radioPersonal sellingDirect sellingMotivating channels
PRODUCT LIFE CYCLEQ-mobile have successfully crossed the
introduction and growth stage of product life cycle and enter in the mature stage.
ADVERTISEMENT
SWOT ANALYSIS OF A2 - A10STRENGTH:Constantly bringing innovation and new
feature in mobiles. This is necessary due to competition in the market.
They have a diverse product line targeting both middle and lower class customers
It is user friendly and well-known brand
WEAKNESS:Less promotional activity
OPPORTUNITIES:Q-mobile has a large market in Pakistan. Mostly
people have low income so the Q-mobiles pricing strategy is a great opportunity for them.
THREATS:Unstable political condition in the country by
intense competitionNokiaSamsungLG
SEGMENTATIONDEMOGRAPHICAGEI. 17-25II. 25-35III. 35-45IV. 45-50GENDERI. MaleII. FemaleINCOMEI. All income groups
GEOGRAPHICCountry: PakistanCity: KarachiLocation: North
NazimabadUniversities: Paf-Kiet,
Preston, Iqra
OCCUPATIONI. StudentsII. ProfessionalsIII.Management and
Administrative staff
PSYHCOGRAPHICI. Social classII. High classIII. Middle classIV. Lower class
TARGETING LOCATION AGE DISTRIBUTION
Paf-Kiet University North Nazimabad campus
GENDERBoth males and females
17 - 2525-35OCCUPATIONStudentsSOCIAL CLASSLower and
middle class
Q-MOBILE POSITIONINGReliable product against cheap price with high quality
PRODUCT CLASSIFICATIONSHOPPING, CONVENIENCE,
SPECIALITY, UNSOUGHT
Q-Mobile NOIR is both convenience and shopping product as it has low prices
It is available in every market of Pakistan
The customer will not take decision to buy a products
PRICING STRATEGYNeed: The product which having good
quality and style based on customer needs and wants.
Target Market: 17-38 yearsPrice:8000 - 17000Product: NOIR A2 –A10Place: Available at every mobile market
PROMOTION STRATEGYAdvertisementsFlyersPanaflexTaking online ordersRadio marketing
Why customers will buy this product?Quality: It has a high quality of performance
along with the consistently with the qualityFeatures: It has more featuresIt has a modern style
INTRODUCTION OF OUR NEW PRODUCTIt is a very unique product in tablet
categories and its name is Q- Tablet It has a smart metallic body and its color is
sky blueHigh quality LED and a lot of amazing
featuresThis tablet is especially designed for youth
PRICEProduct price low and obtain maximum profit
on spare parts.Set price at 10% below market leaderReduce price of product to maximize sales (to
allow increased production and reduce unit production cost).
We have decided to set up price of our product for Rs. 20,000
PLACEThis product is starting from Karachi We are trying to spread it in all over the
Pakistan as fast as we canWe hope that our product Q-Tablet will be the
most famous in our targeted customer about its features and its availability in every market.
PROMOTIONWe can promote our product through famous
actorsWe can promote our product through mediaIt can be promoted through internet, bill
boards, newspapers, magazines and pamphlets
SWOT ANALYSISSTRENGTH:• We have made our product with hard working• In a peaceful environment • Took advice from our seniors
WEAKNESS:Customers are unaware of that productLess promotional activity
OPPORTUNITY:Q Tablet has a large market in Pakistan. Mostly
people have low income so that Q-Tablet pricing strategy is a great opportunity for them.
THREAT:Q Tablet has a lot of competitors who are also
their threats such asNokia SamsungAppleLG