Fabric care 

House hold insecticide

Utensil cleaners 

Fragrances

Personal care 

Allied business 

Ujala supreme (9ml, 30ml,75ml,125ml,250ml)

Maxocyclothrin coil (8hr, 10hr,12hr)

Exo dishwash bar (100g, 200g380g)

Maya (8, 15, 20, 40and 100sticks.)

Jeeva Natural(Coconut Milk with Milk Protein,Coconut Milk with Jasmine and Coconut Milk with Kasturi Manjal,

Continental special

Ujala washing powder(25g, 500g,1Kg) 

Max vaporizer (30ml, 45ml)

Exo dishwash liquid (500ml,125ml)

Marketing of godrej Tea

Stiff & shine (20gm sachets,100ml and200ml bottles)

Max aerosol (150ml,300ml)

Marketing of Ekta dhoop

   Product mix width: The total number of

product lines that company offers to the consumers

Jyothy Laboratories’ product mix has six lines. Hence the width is 6

.

Product mix length: The total number of items that company carries within its product line.

For example, Jyothy Laboratories fabric care division has three items

Product line depth: The number of versions offered of each product in the line.

Jyothy Laboratories’ Jeeva Natural is offered in three versions i.e. Coconut Milk with Milk Protein, Coconut Milk with Jasmine and Coconut Milk with Kasturi Manjal, and is presented in 75gm packs.

Product mix consistency: If company’s product lines usage, production and marketing are related, then product mix is consistent, else it is unrelated.

In the case of Jyothy Laboratories, all six product lines are FMCGs. Hence it is having consistent product mix.