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Presentation Resession

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1 Monday, October 26, 2009
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Page 1: Presentation Resession

1Monday, October 26, 2009

Page 2: Presentation Resession

Sales and Profits Could Be Down

Expenses Could Increase

Inventory Could Drag You Down

Employees Could Become Disheartened

2Monday, October 26, 2009

Page 3: Presentation Resession

Only use necessities

Avoid a water cooler; use water fountain with filter

Turn out the lights

Find out your hourly rate

3Monday, October 26, 2009

Page 4: Presentation Resession

Run a tight ship budget

Postpone upgrades

Outsource selected services

Consignment

4Monday, October 26, 2009

Page 5: Presentation Resession

Reconnect with the Customer

Come to Grips with Cash Flow

Do not lay off Employees

Compete on price and price alone

5Monday, October 26, 2009

Page 6: Presentation Resession

Barriers to Purchase

Emphasize Product Value

This is not the time to cut advertising

Adjust product portfolios

6Monday, October 26, 2009

Page 7: Presentation Resession

Market Special Promotions

 Modernize Coupons

Target Stay-at-Home Shoppers

Have a business card and a brochure

7Monday, October 26, 2009

Page 8: Presentation Resession

Sell necessity based products or services

Don’t turn down business

Negotiate with vendors

Competitive advantage

8Monday, October 26, 2009

Page 9: Presentation Resession

The lower cost substitute’s product Non brand items

Other services

Entertainment / Vices

9Monday, October 26, 2009

Page 10: Presentation Resession

• Use employees that stay home

• Contract labor • Don't bury your head in the sand be a leader

• Mandatory training

10Monday, October 26, 2009

Page 11: Presentation Resession

Return on Investment Ratio = net profits before tax / investment

Breakeven Point = fixed costs / contribution margin

Fixed cost vs variable cost

11Monday, October 26, 2009

Page 12: Presentation Resession

Do not carry large inventory

Maintain several income streams

Provide complementary (or substitute) products and services.

12Monday, October 26, 2009

Page 13: Presentation Resession

Net Profit Margin Ratio = net profit after tax / sales

Be Aware of Daily Sales, Monthly Sales, and Annual Sales as compared to last years’ figures

Be Aware of Daily, Monthly, and Annual Expenses, such as electricity, employees

13Monday, October 26, 2009

Page 14: Presentation Resession

Business can be operated from home. The business involves a product/service

that buyers pay for immediately. The business has a considerable/total

cash-in-hand sales element. The business is based on a large number

of clients.

14Monday, October 26, 2009

Page 15: Presentation Resession

Housing, construction contractors replace products; they do not purchase new items

Sin

Health Care

Sell cheap, family-oriented foods

15Monday, October 26, 2009

Page 16: Presentation Resession

Unique Speed Price Plug the gap Convenience Quality

16Monday, October 26, 2009

Page 17: Presentation Resession

If a person offers you the next 3 years in next profit, then sell.

If you can’t pay your debt, contact a bankruptcy lawyer for help.

Merging businesses, partnering, finding someone else to run a business.

17Monday, October 26, 2009

Page 18: Presentation Resession

How can a website help you?

What should a website provide?

Understand new trends in the barter system

Where can you sell products and services?

18Monday, October 26, 2009

Page 19: Presentation Resession

Use E-Mail To Market You Business

Use Banner Ads

Optimize Search Engines Results

19Monday, October 26, 2009

Page 20: Presentation Resession

It's All About Marketing Focus is Essential Good Systems Create Good Performance Perception Is Reality Tax deductions - Research all possible

business deductions

20Monday, October 26, 2009

Page 21: Presentation Resession

Questions? Mohanad Mohammed

Business Consultant

21Monday, October 26, 2009


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