Presentation to BSNL

On

CDR based Customer Care & Billing SolutionFor EastByHCL INFOSYSTEMS LTD.

Meeting at Kolkatta on 29Meeting at Kolkatta on 29thth / 30 / 30thth June 2007 June 2007

Agenda• Solution Architecture

• Assumptions & Exclusions

• Hardware sizing for Servers (Application wise)

• Power supply calculations

• Network Architecture & security set up

• Application Functionality

• Preliminary Plan of the Project

• Q & A

Solution Architecture

CRM

Provisioning System

Collection & Mediation

Assumptions and Exclusions

Assumptions and Dependencies• BSNL shall provide necessary lab environment including all PSTN switches for the testing of

Provisioning Solution.• BSNL shall ensure availability of sufficient and concerned staff members for the detailed

requirement capture / analysis exercise and training and support during implementation, for which a detailed support manpower requirement will be given.

• For any performance SLAs expected that involves switches/exchanges; there would be dependency on the switch/exchange involved and shall totally depend on performance of switch/exchange.

• BSNL shall provide all literature and interface details for each of the NEs to be provisioned, also field expertise related to core competency.

• The functionality of the Line testing will be within the Switch. • BSNL will provide full information of the various external system to facilitate integration with

these systems. • BSNL will ensure the data quality and data enrichment, which is mandatory for execution of the

system.• Preparation of environment and site as per specification in terms of power, cooling and

infrastructure for installation of equipment and establishment of test / production equipment.• BSNL will provide sufficient bandwidth during testing period as well as for production

environment, with provision of peak load.• BSNL will provide support in testing the test cases, involving the switches / exchanges in live

environment, to ensure seamless migration.

Hardware deployment of Servers

Logical Diagram for deployments at BSNL

HP Tape Library

Storage arrays VTL Array

SAN Director Switches SAN Director Switches

Management Console

HP Superdome Servers + IBM P 595

HP rx3600 T&D ServersHP rx6600 CDOT ServersEdge Servers

HP Proliant DL360G5 & DL580G4 Servers

Redundant Ethernet Network for Public access and Clustering

N+1 Server Pool( 5HP Superdome)

Deployment of Main Applications on Back End Servers at BSNL East

CRM Servers

Web Self Care Servers

Accounting Servers

Billing Servers

Provisioning Servers

Mediation Server

DQ Servers

EAI Servers

EMS Servers

Back up Servers

Bill Formatter Servers

NMS Servers

Inventory Management Servers

Revenue Assurance Servers

Enterprise Reporting Servers

Electronic Stapling Servers

N+1

IBM P595 (1+1)Main Server Pool( 6 HP Superdome)

DR Servers for south

IBM P595 HP Superdome

HP SuperdomeHP Superdome

IBM P595 IBM P595

HP Superdome

Proposed Deployments at BSNL East

Management Console

HP Superdome Server + IBM P 595

Redundant Ethernet Network for Public access and Clustering

HP rx6600 Server

HP rx3600Server

HP Superdome Server + IBM P 595

N+1 Servers

Billing

BillingCRMMediationEMSBackupProvisioning

CRMEAIEMSBackupDQ

Edge Servers

SAN Switches

Storage System

Tape LibraryVTL Storage

HP rp6600Server

HP rx3600 Server

Test & Dev Servers

HP rx6600 ServersHP rx3600 Servers

Power Calculation – East Data Center

Note: Power Factor = 0.98 1 Watt = 3.413 BTU/hr

East Units Power (W) BTU/h Total Power (W) Total BTU/hTotal Power

(VA)

Total Power (KVA)

SD Server 10 15025.10 51280.67 150251 512806.663 153317.35 153.32rx3600 Server 30 588.00 2006.84 17640 60205.32 18000.00 18.00rx6600 Server 1 882.00 3010.27 882 3010.266 900.00 0.90

Edge Server(DL360) 74 460.00 1569.98 34040 116178.52 34734.69 34.73

Edge Server(DL580) 30 1135.00 3873.76 34050 116212.65 34744.90 34.74rx 2620 Server 12 600 2047.80 7200 24573.6 7346.94 7.35IBM p595 3 15500.00 52901.50 46500.00 158704.50 47448.98 47.45Large Screen Wall - Display 8 300 1023.90 2400 8191.2 2448.98 2.45LSW- Controller 1 325 1109.23 325 1109.225 331.63 0.33PCs 150 300 1023.90 45000 153585 45918.37 45.92Printer 5 1000 3413.00 5000 17065 5102.04 5.10Networking Components 35490 121127 36214.29 36.21

Total for Site 378778 1292769 386508.1633 386.51

386.51483.14583.14

1990240.45

Total Power Required for All equipments (KVA)Total Power Required for all equipment with 25% extra (KVA)

Total Power Required for All equipments (125%) + Storage (KVA)Total BTU/h

Power supply Calculations

SBP (Service Bypass Panel): The Inputs to UPS’s will be provided through SBP

UPS-1200 KVA

SBP (Service Bypass Panel) : The output to load will be provided through SBP.

SBP (Service Bypass Panel) : The Inputs to UPS’s will be provided through SBP.

SBP (Service Bypass Panel) : The output to load will be provided through SBP

Data Center Load

BUS-1 BUS-2

UPS Architecture – East Data Center

UPS-2200 KVA

UPS-3200 KVA

UPS-1200 KVA

UPS-2200KVA

UPS-3200 KVA

60

65 15 5 20

30

25

25

15 20 10

15

15

10

10

Server Room3900 sq. ft.

NOC600 sq. ft.

GeneratorRoom400 sq. ft.

UPSRoom400 sq. ft.

10

20

20

WorkstationHall625 sq. ft.

Conference Room625 sq. ft.

TapeStore250 sq. ft.

Printer Room250 sq. ft.

Visitors Lounge300 sq. ft.

Security Monitor& Guards Room 600 sq. ft.

Office Area450 sq. ft.

Corridor

Door

Transparent Glass Window

Total Area = 10900 sq. ft.

Entrance 1

Entrance 2

TestingRoom300 sq. f t.

Space for Stairs & Lift - 300 sq. ft.

10

10

Store Room 200 sq. ft.

Dispatch Room200 sq. ft.

Telecom EquipmentRoom - 200 sq. ft.

DATA CENTER LAYOUT

Network Architecture & Security set up

PE Router(Cisco7613)

PE Router(Cisco7613)

PE Router(Cisco7613)

PE Router(Cisco7613)

Data CenterRouter

(Cisco 7513)

Data CenterRouter

(Cisco 7513)

PE Router(Cisco7613)

PE Router(Cisco7613)

PE Router(Cisco7613)

E1 link

PSTNSwitch

NIB-2MPLS VPN

Network

X.25

X.25 overTCP/IP

IP over MPLS VPN

X.25 overTCP/IP

X.25orIP

CDR Collectors

E3 / STM-1 link

GigE

10/100Ethernet

PE Router(Cisco7613)

CentralRouter

(Cisco 7513)

Data Center LAN

ExchangeRouter (Cisco 2811)

Aggregation Router (Cisco 7507)

ExchangeRouter (Cisco 2811)

PSTNSwitch

PSTNSwitch

ExchangeRouter (Cisco 2811)

Aggregation Router (Cisco 7507)

PSTNSwitch

ExchangeRouter (Cisco 2811)

ExchangeRouter (Cisco 2811)

PSTNSwitch

PSTNSwitch

ExchangeRouter (Cisco 2811)

ExchangeRouter (Cisco 2811)

PSTNSwitch

Ser

ial L

ink

Ser

ial L

ink

Type-1 Switch (Cisco 6513)

Type-1 Switch (Cisco 6513)

BackboneRouter

(Cisco 7609)

BackboneRouter

(Cisco 7609)

CDR Flow in BSNL Network

Seria

l Lin

k

CSR’s NIB MPLS Network

Nortel Alteon 6616 Nortel Alteon 2621Nortel Alteon 6616

AAA Servers Reverse Proxy Server

HTTP Server

Symantec Network Security 7160

Provisioning Server

SecurityServers

NACS/DMS Server

IM/AMServers

LDAPServers

SymposiumCall Center

Server (ACD)

CTICT Connect

Call Logger Nortel MPS1000

IVR Nortel CS 1000

EPABX

S T O R A G E A R E A N E T W O R K

SS7 BSNL BSNL

E1

Billing Server

Mediation Server

CRMServer

DatabaseServer

InterconnectFMS Server

BackupServer

DNS

EAI Server

DQ Server

RA Server

EMSServer

SMTP &Gateway Servers

Ent Reporting Server

PrintServer

ClusterServers

SAN Man. Server

Cisco 6513Switch Type-1Cisco 6513

Switch Type-1

InternetInternet

CiscoAS5350XM

Backbone Router Internet Router

Cisco 7609 Cisco 7609Cisco 7609Cisco 7609

Cisco3400

Detailed Network Connectivity at Data center

DataCenter Router

Application brief functionality

1. Revenue Assurance

Product : Connectiva Model : Onereview Why to choose Connectiva Revenue Assurance Application ? • ONEREViEW offers the most comprehensive data acquisition capability

through its Adapter Framework to enable data acquisition from multiple, disparate sources.

• ONEREViEW also includes the first integrated, modular ETL function optimized for telecom-specific operations and distributed processing support.

• ONEREViEW adapters enable single data sourcing for multiple simultaneous targets, including third party solutions. This will allow BSNL to share all the relevant data that ONEREViEW is polling and collecting with other systems and applications seamlessly.

• ONEREViEW’s primary strength is its ease of use especially when there is a change in requirements and new functionality needs to be added to the system without having to resort to backdoor techniques.

2. Fraud Management System Product : Neural Technologies Model : Minotaur Why to choose Neural Fraud Management System ? Minotaur™ Behavioural Models are designed with a sensitive-early architecture

that allows them to generate alerts no matter how soon fraud occurs after the creation of a new account.

Minotaur™ Behavioural Models offer an adapt-to-feedback facility, which can be used by the fraud team to provide feedback to a Behavioural Model that generates alerts for events that, upon investigation, are found not to be fraudulent

Minotaur™ behavioural models continuously adapt their profiles to reflect the gradual changes in behaviour that characterise normal calling

• The advanced Fraud Detection Engine lowers the false positive rate (i.e. tickets that correspond to actual fraud) and also provided detailed information and reasons to an analyst or investigator as to why calling activity has been flagged as fraudulent.

4. Convergent Billing & Mediation

Functional Overview – Kenan BP

• data exchange with external systems

• customer usage accumulation and rating

• correction and reprocessing of errored usage

• variable tax rates based on charge type, jurisdiction, account, and location

• customer invoice preparation

• payments processing from lockbox, credit cards, and electronic funds transfer

• invoice formatting and dispatching

• financial feeds for general ledger

• journalizing of revenue information

3. Bill Formatter, Enterprise Reporting and Electronic Stapling. Product : Group1

Why to choose Group1? • The software enables data connectivity with different system/s to better access

multiple data sources and immediately transform the data into useful information for Bill Formatting, Electronic Stapling and Enterprise Reporting.

• Enable batch and interactive production delivery to streamline production for high volume or on-demand output.

• Enable document archiving and housekeeping to secure BSNL data and documents for retention and retrieval, in an integrated environment .

• The Software has front-end modules for document and /or bill creation and resources administration, customer care interface for document navigation, output and delivery management and application administration & monitoring.

• The Software generates/retrieves documents from third-party applications to provide fast and efficient service with instant retrieval of exact replica of documents reducing call handling time and call backs, improving customer satisfaction.

5. Directory Assistance: BTSLogicAdvantages of BTSLogic DA

• The BTS-DA search engine can be used by various access points, thus ensuring that only one logical database is required to be maintained.

• BTS-Open/Unified Access Layer provides for several points of access to reach information resources connected to the Unified Access Layer. This allows the agent to access not only the BTS-DA Search Engine but also to access a non-BTSLogic DA-database or to access information sources in the Internet.

• Real time updates: Updates to the BTS-DA search engine are done in real-time, making updates available to agents immediately.

• N+1 fault resilience: The BTSLogic solution is designed for N+1 fault resilience. The single logical database can be distributed in several copies..

• Sub-second response time: Even most complex search queries are performed in a fraction of a second. This is done to ensure avoid unnecessary delays in processing of a customer’s request.

6. Service Provisioning: ClarityAdvantages of Clarity

• Clarity offers an automatically generated logical schematic of the network showing (level 1) sites and connectivity between sites, (level 2) equipment and connectivity within site, level 3 equipment configuration (e.g. bay, rack, shelf, slot, card and port)

• Most other solutions offer minimal inventory and configuration capability relying instead on the capability provided by network elements. Clarity offers a fully featured, independent inventory and configuration master managing geographical, physical and logical inventory and configuration.

• The Clarity product provides a full inventory of equipment in the network and details the interconnections of those items and circuits, and then associates each item with real-time status information so that an accurate current view of the network is maintained in real-time. Clarity auto-discovers the configuration and status of the enterprise network and then auto-diagrams the information in a correlated and analysed form.

7. IOBAS – Intec InterconnecT v7

Advantages of InterconnecT

Accurate Accounting of interconnection charges– InterconnecT v7.1 covers the interconnect business process starting with a collected EDR

and ending with a final, reconciled interconnect charge. InterconnecT v7.1 can handle any number of national and international agreements. It is multi-currency, Euro compliant and supports direct as well as cascade settlement methods.

– Increase revenues using volume discounts: InterconnecT v7.1 provides the operator with a very flexible way of offering volume discounts. Discounts can be tiered or fixed and applied on time, data or money.

– Keep traffic volumes within agreement limits using volume penalties: In order to ensure that the operator’s own network is not saturated by interconnect traffic volume penalties can be used. A volume penalty is a reverse discount which is applied if the interconnect partner enters more traffic than was stated in the service level agreement.

– Reconciliation Dispute data Plug-in: InterconnecT v7.1 provides an accurate rating engine that provides full audit capabilities to substantiate declarations which facilitates dispute resolution.

• The basic aim of an interconnect solution is to:– Produce an invoice for the calls delivered for another operator– Validate the invoices received from other operators for the calls delivered

8.Customer Relationship Management: ORACLE/Siebel• Customer relationship management (CRM) is a broad term that covers concepts

used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information.

• There are three aspects of CRM which can each be implemented in isolation from each other:

– Operational CRM- automation or support of customer processes that include a company’s sales or service representative. This helps in maintaining customer database and history of contacts. This improves customer interaction and turn around time is reduced.

– Collaborative CRM- direct communication with customers that does not include a company’s sales or service representative (“self service”). Advantages s here include cost reduction, service improvements, etc.

– Analytical CRM- analysis of customer data for a broad range of purposes like marketing campaigns, managing customer churn, financial forecast etc.

• The Siebel solution will allow BSNL to – Differentiate from competition through improved customer satisfaction and

deeper understanding of profiles, decision criteria, and behavior– Turn focused insight about customers and products into strategies and action.

This includes ability to come to market with innovative offers for targeted segments across multiple sales and communications channels

– Enhance user effectiveness by consolidating all customer information across systems, streamline & standardizing processes, and providing a unified desktop to address all service & sales processes for prepaid and postpaid customers

– Improve sales effectiveness by automating up-sell and cross-sell recommendations

– Reduce order fallout through flexible service validation & streamlined order processing of bundled services

– Increase customer loyalty through improved service resolution across all touchpoints

– Lower IT cost and complexity through flexible, scalable, and proven architecture & pre-built, industry-specific functionality

9. Enterprise Application Integration: ORACLE• Enterprise Application Integration (EAI) is the process of linking applications in order to realize financial and operational

competitive advantages.

• When different systems can’t share their data effectively, they create information bottlenecks that require human intervention in the form of decision making or data entry.

• With a properly deployed EAI architecture, organizations are able to focus most of their efforts on their value-creating core competencies instead of focusing on workflow management.

Purposes of EAI• Data (information) integration: ensuring that information in multiple systems is kept consistent. This is also known as EII

(Enterprise Information Integration).

• Process integration: linking business processes across applications.

• Vendor independence: extracting business policies or rules from applications and implementing them in the EAI system, so that even if one of the business applications is replaced with a different vendor's application, the business rules do not have to be re-implemented.

• Common facade: An EAI system could front-end a cluster of applications, providing a single consistent access interface to these applications and shielding users from having to learn to interact with different applications.

10. IVRS –Nortel

Functionalities :

•Automatic Telephone Fault Booking & Clearance Service application

•Automatic Bill Inquiry Service application

•Automatic Change Number and Bulk Change Number application

•Automatic Trunk Booking application

•Caller message recording (CMR)

•Interactive Commercial Inquiry and Special Services application

•Interactive Connection Availability/Booking Status application

•Outbound Notification application

Implementation Plan

SN Description of ActivityExpected date of completion

Prime Responsibility

Secondary responsibility Remarks

1 Purchase Order Finalisation 20/6/2007 ** Joint  

From APO date, 12 weeks is desired Hardware delivery date of which 8 weeks are required for delivery and 2 weeks for discussion with partner to finalise order.

2 Equipment Ordering  10/7/2007 HCL    

3 System Requirement study  31/7/2007 Joint    

4 Data Center Preparation  31/7/2007 BSNL HCL  

5 Software Customisation  30/9/2007HCL with Support partners BSNL  

6 Preparation of Test Cases  30/10/2007HCL with support Partners BSNL

To be done in consultation with BSNL validation team.

7 Equipment Hardware delivery and installation28/8/200715/10/2007  HCL BSNL  

  Storage Delivery 31/8/2007  BSNL    

8 Software Installation  31/10/2007HCL with support Partners BSNL

Without Storage Delivery the software installation will not take place.

9 Testing of Test cases  31/12/2007 BSNLHCL with Support partners  

10 Training of various types 31/12/2007 HCL BSNLWill start in last week of July / 1st week of August

11Providing the connectivity from Data center to SSAs and from SSAs to connected exchanges  31/12/2007 BSNL    

12

Implementation of Network for POC SSAs and Its exchanges (Other than those which are not networked), provided last mile connectivity is made available by BSNL 31/12/2007  HCL BSNL  

13Testing of connectivity from SSAs and access of software modules. 31/1/2007  HCL BSNL  

14 POC testing with User acceptance 5 Mar-08HCL with Support partners BSNL  

Macro level Implementation Plan

THANK YOU