Presentation to Downtown Radio / Cool

FM

Transmission AreaPopulation: 1,441,000 adults

All Com

mer

cial R

adio

Downt

own

& Coo

l

97.4

Coo

l FM*

Downt

own

Radio

U105*

Citybe

at 9

6.7/

102.

5FM*

Class

ic FM

**Q10

2.9F

M/Q

97.2

FM/Q

101.

2FM* 2

talkS

PORT

**Q10

0.5(

Five

FM)*

**Q10

7(Se

ven

FM)* 2

Absolut

e Rad

io N

ationa

l

**Q10

6(Six FM

)*

Any B

BC Rad

io

Rad

io U

lster

BBC Rad

io 1

Rad

io 2

Rad

io FIV

E LIVE

Rad

io 4

Rad

io 3

922

626

408292

204126 91 80 95

14 10 16 6

869

495

320

159 17698

16

Commercial BBC

All Radio ProvincewideWeekly reach

Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

**Based on 12 month data on individual TSA’s

Local National

Commercial Radio ProvincewideWeekly Reach

Cool F

M*

Downt

own

Radio

*U10

5

*City

Bea

t

**Q10

2/Q97

/Q10

1.2

**Q10

0.5

(Five

FM)

**Q10

7 (S

even

FM

)2

**Q10

6 (S

ix F

M)

Class

ic F

M

talk

SPORT

Absol

ute

Radio

381

267

200

11285

13 10 7

11783

14

1% 0% 0%

6%

23%

6%

39%

23%**Q100.5 (Five FM)

**Q106 (Six FM)

**Q107 (Seven FM)

*Q102/97.2/101.2

*U105

City Beat*

Cool FM*

Downtown Radio

Commercial Radio Provincewide: Share of Hours

62%

Source: Rajar 2013 Q1 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

**Hours Based on 12 month data on individual TSA’sTotal Hours Listened

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

20 1822 19

13

22 23 22 19 21

Weekly Reach 4 Weekly Reach

32

28

35 35

21

36 3433

3033

Downtown Radio1 and 4 week reach %

RAJAR 2013 Q1 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

RAJAR 2013 Q1 Downtown Radio TSA

ALL ADULTS 15+ 292,000ALL MEN 126,000

ALL WOMEN 166,00015 – 24 47,00025 – 34 32,00035 – 44 51,00045 – 54 59,00055+ 102,000ABC1 126,000C2DE 165,000

Downtown FMWeekly Reach

Transmission AreaPopulation: 986,000 adults – 68% of total area

1% 1%

8%

30%

48%

13%

**Q106(Six FM)

**Q107(Seven FM)

*City Beat

*U105

Cool FM

Downtown Radio

Local Commercial Radio Cool FM AreaMarket Share of Hours

61%

Total Hours ListenedSource: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA. Stations marked with an

asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

Cool F

M

*U10

5

Downt

own

Radio

*City

Bea

t

**Q10

7(Se

ven

FM)

**Q10

6 (S

ix FM

)2

Class

ic FM

talkS

port

Absolut

e Rad

io

Radio U

lster

BBC Rad

io 1

BBC Rad

io 2

Five

Live

BBC Rad

io 3

408

204

164

126

10 6

67 68

16

330

190

109125

10

Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area

**12 Month stations, individual TSA

Cool FM TSAWeekly Reach

Local National BBC

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

41 39 41

7563

5438

8

43 40

Weekly Reach 4 Weekly Reach

5955

62

9282

73

54

13

6156

Cool FM 1 and 4 week reach %

Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA

ALL ADULTS 15+ 408,000ALL MEN 184,000

ALL WOMEN 224,00015 – 24 124,00025 – 34 109,00035 – 44 87,00045 – 54 63,00055+ 25,000ABC1 210,000C2DE 198,000

Cool FMWeekly Reach

Source: RAJAR 2013 Q1 Base: 97.4 Cool FM TSA

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

43 4047

6350 51

4326

45 42

Weekly Reach % 4 Weekly Reach %

61 57

65

83

69 70

60

38

6459

Downtown and Cool FM combined1 and 4 week reach %

RAJAR 2013 Q41Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

Downtown and Cool FM combinedWeekly Reach

RAJAR 2013 Q1 Downtown Radio TSA*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM

ALL ADULTS 15+ 626,000ALL MEN 279,000

ALL WOMEN 347,00015 – 24 153,00025 – 34 127,00035 – 44 117,00045 – 54 110,00055+ 118,000ABC1 299,000C2DE 327,000