IntroductionWelcome to the Red bull homepage as you can see they

are using quite a simple bold theme throughout the websites homage and are also using a large image of a extreme sport to show that red bull promotes extreme

sports and alternate lifestyles .

Purpose & functionThe purpose of the product is to inform and entertain. Red Bull is

the most famous Brand of energy drink globally and is famous for its wide range of sponsors for almost every possible sport

played, its main sponsors are aimed at extreme sports such as jet boarding, downhill biking and

skateboarding. The website is designed to host all this

information with videos and images about these sports but also include information about

upcoming events and music. But you can see there is a sense of a community built on this website that is evolving around the drink

Red Bull and all of the events being hosted.

Primary focus & style & target audienceThe Red Bull website is focused on making grand statements through the images used, they also have a limit on the amount of text they use on the

front homepage. They use a large image on the homepage that is stretched from both sides on the webpage, they also include smaller images taken

form some of the Red Bull events and give you the option to read on about the event. The primary focus of the images used is to give Red Bull a dare devil feel by showing all these extreme sports. The audience is aimed

at males 12 – 28 and intrigues this audience by showing them extreme sports that they only people from the public will get a one in a million

chance to try. The website really shows a new side of life to the audience a more daring and interesting lifestyle, but Red Bull deceives the audience

by thinking if you drink Red Bull it will make your lifestyle just as interesting as the extreme sports professionals but in reality its just a energy drink.

RegulationThe internet is a unprotected area with no policing and is unfiltered and users/public can be open to anything and be put at risk. This site is a lot different from many

on the internet, It is a commercial webpage selling their products to the public and market. This gives a

responsibility to the company to advertise there product accurately. Online behaviour advertising is also a part of the ASA as the option to use tracking cookies is now a consumer choice and this is very heavily regulated by

the authority

The content & formatThe content of the website shows the audience thumbnails which are appropriate to what the

activities and Red Bull sponsor. The producers use a simple layout for the website keeping it Bold and

Bland using striking images and thumbnails. The use of the images really show the audience and public what Red Bull stands for as a brand. So

judging of the images used on the home page you can see that the producers are trying to make Red Bull seem extreme and show a lifestyle of living on

the edge.

Layout & navigation

The layout of the webpage is quite simple and easy to use for

the audience, also using a simple font for all the context

on the homepage is really easy on the eyes for the audience.

The navigation bar holds all the essentials to guide the audience around the website with ease. The main image just below he

navigation bar is a breathtaking image that is meant to strike

the audience and fans that visit the website, the image should

impress the member of the audience and intrigue them to carry on visiting the website, also the thumbnails should have the same effect as the

main image.

Introduction

Welcome to the Monster Energy homepage as you can see there is a dark and alternative feel to the website unlike other similar commercial

websites selling products, this website though is to promote extreme sports and a different lifestyle.

Purpose & function

The purpose of the product is to inform and entertain.

Monster Energy is a relatively new and rapid growing brand on energy drink, they advertise their

product by sponsoring extreme sports such as

snowboarding, monster racing. The website is designed to host all

information about the product meaning the events that they will hold and all of

the other activities and notices that they send out

to the public. This creates a clear sense of a community on the website having fans show up to events hosted

by Monster Energy

Primary focus & style & target audience

The website is focussed on making grand statements through the images, you can see there is a limited use of text on the webpage, they mostly use images and thumbnails for videos on the homepage to show a certain theme for the homepage. The theme of the website is supposed to show a different lifestyle like a daring extreme lifestyle. The audience are young 14 – 25 males/females

and the site caters them by carrying out events and activities where professionals and fellow fans of Monster Energy will meet up for events. The events consist of extreme sports that fans can only dream off. The audience

for this product are mainly made up of mainstreamers who will buy the product and go to the several events to make them seem like they are living a

alternative lifestyle and stereotypically make them feel cooler.

Regulation

The internet is a unprotected area with no policing and is unfiltered and users/public can be open to anything and be put at risk. This site is a lot different from many

on the internet, It is a commercial webpage selling their products to the public and market. This gives a

responsibility to the company to advertise there product accurately. Online behaviour advertising is also a part of the ASA as the option to use tracking cookies is now a consumer choice and this is very heavily regulated by

the authority

The content & format

The content is appropriate to the target audience as

the thumbnails selected all show extreme exciting

images and thumbnails, the images are dynamic

and very eye catching. The webpage has a dark, gritty urban textures. On the site there are links that lead to

social networking sites where the audience can

spread information about events and about Monster Energy. A lot of the images

contain breath taking extreme stunts performed

by professionals taken from the events hosted by

Monster Energy

Layout & navigation

The layout is traditional and follows a classic word press style. The formatting

of all the objects are placed sensibly, well organised and is easy to make your way around the website. The font used on the website is easy and clear to read

form all users. Objects are presented centrally on the page.

The most powerful breathtaking image is used on the centre of the page mainly

for centre of attention form the user.

Introduction

Welcome to the Lucozade Sport homepage as you can see the producers have chosen to use three main colours being white, Blue and Orange, which are the

official colours of the Lucozade Sport drink. Lucozade sport mainly promotes a fitness lifestyle.

Purpose & function

The purpose of the product is to be consumed as a drink for fitness

and a active lifestyle. The sort of sport and fitness that they mostly promote is athletic sport. They use images of a athletic man in a action

shot if him running towards the camera.

Primary focus & style & target audience

The websites main focus’s are on what in the main picture, become

part of the elite, this encourages the reader to read on and get involved.

There are seven main pictures which contain different information about the drink, video’s and events which

allow the reader to have an insight in what’s going on. The target audience

is aimed at athletes and sports people, both women and males, aged

between 15 and 35. The site caters for these people as it holds great

responsibilities in events, such as the London marathon, this could encourage them to run in the

marathon. Lucozade proves how their drink is better than normal water

which captures the reader to believe that if they drink Lucozade instead of

water they will perform better and can do better in their sport

Regulation

The internet is unregulated, this means that there is no way of policing the internet and it remains largely unfiltered. However,

this is a commercial site that sells a product to the public and business. Lucozade has to advertise fairly and accurately. This

means they need to prove that Lucozade is more hydrating than water and it has to be factual.

Content and format

The content is appropriate to the target audience as the images show the best sports

that this energy drink advertises, running, athletics and it shows rugby and football

training. The producers of this site use a light fresh feel to the site, this explains how you should feel whist running, and not grotty. The context inform the reader of current

events and persuades the reader to joining in, giving a friendly atmosphere. The website contains pictures of well know rugby player

to captures their fans to follow their lead and buy Lucozade products. There are links

to social networks so the reader can Lucozade and find out the latest gossip, such

as new products when on the go, like how they follow their favourite club.

Layout and navigation

The layout is traditional and follows a classic Word press style. The website is very clean cut and easily readable and well laid which benefits the reader. The

navigation bar is horizontal and the layout is simple and easy to navigate. The objects and images are presented centrally on the pages with the main picture taking place

and three boxes of information easy readable underneath the main area which

sets a priority. The thumbnails that are used are there to allow quick access to the content the reader wishes to read about

it.

Purpose and function: This top is designed to promote Monster energy as it’s a growing brand more people will be merchandise such as this will become more popular if sales rise for the company. The majority of people wearing it will be people interested in Monster Energy and the extreme

sports that Monster Energy sponsor.Primary focus: The target audience are males aged 14 to 25. The main design of the t shirt is just having the brands logo

centred on the shirt, its basic but it makes it clear to the public that the t shirt is a official piece of merchandise for

Monster Energy.Content: The content is appropriate for the target audience

as the top is basic so it can suit people from 14 to 25.

These two tops for Mountain Dew and Red Bull are similar to the Monster energy as they all target toward the same

age range and the design layout is the same by advertising the Energy brand with the bold brand in the middle of a the

top. The purpose is the same to advertise the top to gain customers and promote their energy brand.

Purpose and function: These tickets are designed to inform people about the upcoming event.

Primary focus: Relentless is aimed at skaters and rock people aged 14-24. The ticket gets straight to the point

with not many words, the images suggest that its a music festival by the beach.

Content: The content fits the target audience as the images that takes up the whole of the tickets is

exciting.

Purpose and function: These tickets are designed to inform people about the upcoming event.

Primary focus: Monster is aimed at people ages 14 and 25 which suits the ticket as the ticket suggests the event is as nights by the image

being dark and at night time. Content: the image is not the main attraction in this ticket as the

writing is bold and colourful (the main colours of Monster Energy) so takes up the majority of the page which captures the readers eyes.

Purpose and function: These tickets are designed to inform people about the upcoming event.

Primary focus: Rockstar is aimed at people who are interested in skate boarding, water sports and motor sports.

Content : The ticket seems very mystical styled by the image of a lion with paintings all over it and the starry background. This ticket holds lost of

information.