1. 1. Welcome App proposal by Ziyu Niu Ziyu Niu App Research and development
2. 2. Observed Unmet Need or Desire Helping barista easier to work Helping customer quickly get a coffee App Research an Ziyu Niu App Research and development
3. 3. Ethnographic Research Observation Cafs customer and barista App Research and development Ziyu Niu App Research and development
4. 4. Ethnographic Research Ziyu Niu App Research and development
5. 5. Ethnographic Research Ziyu Niu App Research and development
6. 6. Ethnographic Research Ziyu Niu App Research and development
7. 7. Ethnographic Research Ziyu Niu App Research and development
8. 8. Ethnographic Research Ziyu Niu App Research and development
9. 9. Ethnographic Research Ziyu Niu App Research and development
10. 10. Ethnographic Research Ziyu Niu App Research and development
11. 11. Interview of Potential Customer Ziyu Niu App Research and development
12. 12. Take-Away from Interview Ziyu Niu App Research and development Customer View: Having this app will make them easier to order, and save much more time on the waiting. Bistro Worker: This app will help them more effectively organize their word, and also make the work easier for them too.
13. 13. Further Observation At busy time, such as lunch break, caf become busy and the line become long. Too many things at one time, easy to make mistake. Ziyu Niu App Research and development
14. 14. Further Observation Wait 15 minutes to get a coffee is a waste of time. Customer want to have specialty coffees but may not have time to order. Ziyu Niu App Research and development
15. 15. Draft Idea for App Main page is a map, customer can locate their location automatically. Set up a list of the favorite caf Ziyu Niu App Research and development
16. 16. Draft Idea for App Page to create an account for the app by link it with the phone number Add card information to your Wallet, pay after you get coffee Ziyu Niu App Research and development
17. 17. Draft Idea for App Page to choose a store you want to go to pick-up and make an order (add optional flavor) Choose what time to pickup Ziyu Niu App Research and development
18. 18. Draft Idea for App Page to notice customer through app when the order is made App will also notice you 5 minutes before you come. If customer cancel order too often it will effect your points. Ziyu Niu App Research and development
19. 19. Idea from Ideation Session Create an app to make customer easier to get a coffee, dont have to wait Ziyu Niu App Research and development
20. 20. Idea from Ideation Session Fit for nowadays peoples fast paced lifestyle. Ziyu Niu App Research and development
21. 21. Idea from Ideation Session Remember customers habit, such as allergic, and personal favorite. Ziyu Niu App Research and development
22. 22. Idea from Ideation Session Unmet need: Easy way to make customer to get a coffee without waiting, also the app will make it easier for coffee shop maker to make coffee. Ziyu Niu App Research and development
23. 23. Idea from Ideation Session How the app would work: Set preferences store and flavor options, also put list of allergic on the personal preferences. Who the app is for: Coffee shop worker and coffee shop customer.
24. 24. Research on Smartphone Apps Ziyu Niu App Research and development
25. 25. Research on Smartphone Apps Starbucks App: Customer can order things on this app, this is very similar with the app I want to create. But, this app is for Starbucks only, people dont have many options to try something else. Ziyu Niu App Research and development
26. 26. Research on Smartphone Apps Ziyu Niu App Research and development
27. 27. Research on Smartphone Apps Coffee (In) Touch New York: This app is exclusive design for New York Citys users. This app tells you where is the nearest coffee shop around you, and give you the rate and pictures of coffee shop. But, this app can not make an order, and also is only for New York City. So is not really useful for people who are not live in New York . Ziyu Niu App Research and development
28. 28. Research on Smartphone Apps Many smartphone app exist which give people various option to choose. But for most of them, the app only focus on one and the other. Some of them you can order through the app but it doesnt give a lot option. Some of them you can only check the location of coffee shop, but can not make an order. Right now there is no app that can do both of them. Ziyu Niu App Research and development
29. 29. Research on Smartphone Apps No other apps provide personalized options when customer order a coffee through apps. Also, there is not too much options for customer to choose. Ziyu Niu App Research and development
30. 30. Thank You Ziyu Niu App Research and development