COMPETITIVE TRENDS

• Demand for vitamins and dietary supplements is escalating steadily.

• Consumers choose vitamins and dietary supplements to improve their overall well-being and continue to support the positive performance

• Dramatic changes in urban lifestyles have created health and nutrition problems.

• According to the official health facts released by the Ministry of Health in 2009, the main causes of death in Malaysia were:

• Heart diseases (16% incidence);

• Septicemia (14%);

• Cancer (11%); and,

• Pneumonia (11%).

• Diabetes (8%)

.Opportunities

• Around 63% of citizens of Malaysia are obese. Most of them are women.

• Various health threats such as SARS virus, Avian flu virus, H1N1 flu virus and concerns over safety of imported products.

• Thoyyib Pharma will be able to be one of the most significant company in this industry as the company serves variety of health care, dietary, health supplements and beautification products

MARKET/INDUSTRY TRENDS

• Worldwide demand for vitamins and dietary supplements are increasing rapidly. Global sales grew to $84.26 billion in 2011, up 6.1% from $79.43 billion in 2010, according to Euromonitor.

• Products that Thoyyib Pharma offers are vitamin C and E, collagen mix, nature fruit enzymes, green food, pueraria tablet, manjakani sireh, habatussauda, roselle, cinnamon and ginger.

• All of the products offered have their own benefits to people besides being high demands in the market.

• Thoyyib Pharma has been doing collaboration with MATRADE and UPEN

• MATRADE promotes Malaysia’s export and has enabled many local companies to carve new frontiers in global markets.

• Thoyyib Pharma has joined various activities with MATRADE. The activities are Arab Health, Dubai 2008,2009 & 2010. Japan-ASEAN Food & Beverages Expo 2012,Private Label Manufacturer Amsterdam and CAEXPO 2010 and 2011

• The exhibitions and expos were held so that the company can meet everyone from the region's healthcare industry, do business and experience 1000's of new products & innovations all under one roof.

INCREASED IN TRADE AND INVESTMENT COLLABORATION

Threats

• In Malaysia there are many imported products that are leading for health care and supplements. Local products have to compete with other imported products in the market.

• Therefore, it is worth preserving local products and one should restrict importing too many outside products

COMPETITIONS WITH OTHER IMPORTED HEALTH CARE PRODUCTS