Presented by:
Mica Harrell, M.A., CHESAssistant Director, Health Promotion Services
Debra M. Vinci, Dr. P.H, R.D., L.D./N.Associate Professor, Community Health Education
UWF You Have Choices!
A snapshot of UWF’s award winning alcohol misuse/abuse prevention program
Phase 1: Fall 2005-Summer 2008
• NCAA Choices Alcohol Education Grant awarded in 2005– 3 year funding cycle– Awarded $30,000 total
• Strategic Plan for UWF You Have Choices!– UWF Campus Alcohol Coalition
• Alcohol marketing and sales policies• Guidelines for judicial sanctions for alcohol violations• Sounding board for program initiatives
– Social Norms Marketing Campaign• Social norms factoid• Correcting misperceptions• Marketing Campus Alcohol Coalition
– Online Resource Database– UWF Peer Educators
UWF You Have Choices! selected as a top 10 program in 10 years of grant awards and featured in NCAA Best of Choices
publication.
Phase 1: Outcome MeasuresAlcohol Policies• Awareness of campus
alcohol-related policies (up 3.19%)
• Awareness of campus alcohol prevention programs (up 5.75%)
• Perception of campus concern with issues related to alcohol (up 7.21%)
• Perception that such policies are enforced (up 8.85%)
Social Norms• 2005
– Belief: 70% of UWF Students age 18-24 believe that the average UWF student drinks 3 or more times per week.
– Fact: Less than 20% of UWF Students age 18-24 drink 3 or more times per week.
• 2006– Belief: 57%; Fact: 16%
• 2007• Belief: 51%; Fact: 20%
Phase 2: Fall 2008 – Summer 2009
• Universal Prevention– Implemented 2nd social norms campaign– Expanded representation on UWF Campus Alcohol
Coalition– Continued comprehensive programming, online
database, and UWF Peer Education• Early Intervention
– AlcoholEdu for incoming freshmen– Education targeting at-risk groups
• Greek recruits• Athletes• Judicial sanctions• Residential students
Phase 2: Outcome Measures• Universal Prevention
– Comparing a multi-message campaign with non-drinking and low-risk drinking messages
– Currently analyzing data
• Early Intervention– AlcoholEdu for incoming freshmen
• Significant difference between treatment and control groups in drinking behaviors (abstainers, quantity consumed, portion of ‘problematic’ drinkers).
• Effectively buffered the ‘college effect’– Education targeting at-risk groups
• Limited program evaluation
Phase 3: Fall 2009 – current• Awarded US DOE Models of Exemplary, Effective,
and Promising Alcohol or Other Drug Abuse Prevention Programs on College Campuses Grant
• 1 of 5 universities selected• University of West Florida, (Promising Program)• University of Albany, State University of New York
(Effective Program)• University of California, Santa Barbara (Effective
Program)• University of Florida (Promising Program)• University of North Carolina, Wilmington (Promising
Program)• Awarded $164,000 over a 12 month funding cycle
to implement 3 distinct projects (Universal, Early Intervention, Specialized Treatment)
FALL 2009Project 1: Freshman Academic Foundation
SeminarsIs there a difference between on-line or face-to-face
interventions?
• 19 classes (n=402)• Treatment : Alcohol-Wise online intervention,
(145) SMART Choices face-to-face, leader-facilitated group intervention (142), and delayed treatment (115)
• Surveys administered 2nd week of class, 1 week after intervention, and 1 month after intervention
• All data collected, data entry is almost complete
Phase 3: Early Intervention
Phase 3: Universal PreventionSPRING 2010
Project 2: Social Norms Marketing CampaignWhat messages and format of message disbursement are
most noticed and recalled?• Messages
• 3 out of 4 students report they determine in advance not to exceed a set number of drinks, pace their drinks to 1 or fewer per hour, or both, when they party or socialize.
• 64% of students who drink report that they avoid drinking games.
• 1 in 5 students report that they do not consume alcohol. 4 out of 5 students who do drink report that they sometimes choose not to drink when they party or socialize.
Universal Prevention…sneak peak!
Messages focus on use
of protective factors
SPRING 2010Project 3: Personalize Normative Feedback
(PNF) Seminar with At-Risk StudentsWill participation in a group PNF program be an effective
intervention for students reporting harmful or hazardous alcohol use?
• Online health survey to all 1st year freshmen (360 students completed survey)
• Identify at-risk freshmen and invite them to a personalized normative feedback seminar.
• Baseline data to be collected at time of program and follow-up data will be collected 1 month later.
Phase 3: Specialized Treatment
Information Dissemination• Present at NASPA’s 2010 Alcohol Initiatives
conference• Present at US DOE’s 2010 Office of Safe and
Drug Free Schools National Meeting on Alcohol, Drug Abuse, and Violence Prevention in Higher Education
• Web page to disseminate information about grant projects and outcomes
• Scholarly journal article submissions
Questions or Comments?
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