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Presenter:Cheryl Delk-Le Good, Executive Director

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Why We Do It: Trends & Issues

Who We Are: Programs & Associates

What We Do: Our Mission

How We Do It: Putting Our Mission into Practice (Outreach & Support)

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Who We Are & What We DoOrganization of intensive English programs & Associates in the U.S. that provides support,

standards and advocacy for its members and the industry

• Network & community (administrators, teachers, staff)• Professional development events• Product & service providers to meet programs’ needs

• University/college or community college owned & governed program

• Proprietary multi-site program situated on a university/college campus

• Proprietary, independent single stand-alone program

• Proprietary multi-site stand-alone program

Types of Intensive English Programs

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Key Facts

457 Member Programs

Member Programs

in 45 states + DC

58% of Member programs

are university-, college- or

community college- governed

25% private or multi-site stand

alone

17% Private or multi-site

operating on a college or university

campus

30% of programs are ACCET

accredited

37% of programs fall solely under

regional accreditation 33% of programs are CEA

accredited**50% of CEA accredited programs also

governed institution/regional body

Providing support, standards, and

advocacy for intensive English programs since

1986

Members

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Associates

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Stakeholders

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Trends & Issues

• Enrollment decreases• Student needs / program offerings • Membership diversity

Institute of International Education (2017). “Leading Places of Origin of Intensive English Program Students, 2016 “

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Market Growth/Decline

• Key growth markets: China, Japan, Mexico, Vietnam, Colombia

• Key declining markets: Saudi Arabia, South Korea, Brazil

EnglishUSA Members are reporting 25-50% decreases in enrollments

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Key Issues• Increased competition in the US/overseas (including in-country English

study prior to degree programs)• Changes in government–sponsored programs (more institution to

institution partnerships being formed)• Influx of pathway programs (although many IEPs also function or offer

pathway)• Political climate/change and fear of change in US visa policies• Safety concerns• Lack of direct/collaborative recruitment efforts by host institutions

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• Short-term programming, special programs, and customized courses

• Direct agreements with partners• Re(consideration) of agent use (programmatic,

institutional, and state-level) and other student recruitment options

Student needs / program offerings

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Membership Diversity/Growth• Membership growth spurt in past 5 yearso Limited non-renewals in July (budget concerns

and some closures)o New memberships continue to be accepted

from diverse program types• Market share of IEPs still not 100% tapped

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• Inclusive membership• Committed Board members and Executive Director with

20+ years experience in the field• Active listserv• Website engagement• Increased volunteer opportunities

Support & Outreach

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Mission into Practice•Resources to assist with recruitment, program & professional

development, advocacy issues •Webinar series in 2018 (including 4 Associates)•Online Forums to launch in January• Joint efforts with Associates for recruitment (online student fair, EnglishUSA Pavillion) to advocate for study in the USA

•Regional, national and international presence with members•Members only log-in area of website•Facebook page open to industry to share media resources (multiple options for community engagement)

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Mission into Practice (con’t)•Open communication with sponsoring/federal

government agencies and additional stakeholders to strengthen and assist the intensive English program community•Annual EnglishUSA Stakeholders Conference in D.C.• Joint efforts with UCIEP and TESOL•CIEPA (Council of IEP Associations) at NAFSA Annual•Strategic partnership with US Commercial Services

#ENGLISHUSA@IEPSintheUSAUpcoming Events

• Professional Development Conference DC in Monterey, CA (January 18-19, 2018)

• TESOL Conference (March 28-30, 2018)—multiple EnglishUSA presentations & booth in Chicago, IL

• NAFSA Conference (May 20-June 1, 2018)—EnglishUSA presentation, booth & networking event in Philadelphia

• Stakeholders Conference (October 3-4, 2018) in Washington, DC

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Booth 46Questions?