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P R E S S K I T
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Fresh off her stint at the Chicago Fashion Incubator, this
local girl knows a thing or two about high fashion. After working under fashion gods Zac Posen and Peter
Som, designer Ashley Zygmunt has incorporated her sense of comfort and ease into ZAMRIE. Designing a
collection of blouses where practicality and high style directly coexist, Ashley aims to satisfy the diverse
needs of every woman. “I love using lightweight fabrics that grace the body; a classic shape infused with
understated details transitions seamlessly from day to night.” A statement piece in itself, but effortlessly
personalize the look with your own accessories. Versatility is key when looking for comfort and high style-
this can all be found in a ZAMRIE blouse.
Left: 2009 Chicago Fashion Incubator designers Top: Mayor Richard M. Daley and Macy’s announces Tommy Hilfiger as the Master Designer for the Chi-cago Fashion Incubator at Macy’s on State.
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• CFI Pop Up Shop, 900 North Shops, BESTSELLER
• Designer in Chicago FASHION FOCUS, October 2009
• One of SIX chosen designers for the 2009 CFI Class
Above: Ashley being interviewed for the Fashion Focus Chicago Fashion Show
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Chicago Sun-TimesSeptember 2011
CS Magazine June 2011
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CS Magazine April 2011
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May 2, 2011
Crain’s Chicago BusinessMay 2, 2011
Today’s Chicago Woman April 2011
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Front Desk Magazine April 2011
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Time Out ChicagoApril 16, 2010
Women’s Wear DailyApril 20, 2010
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TURN Magazine September 2010
Chicago Sun Times February 17, 2009
“I’d like to see Chicago become an established fashion mecca, and for my-self, I’d like to have this be the start of building a fashion empire. ”
-Ashley ZygmuntChicago Sun Times Article
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ME: In Focus September 2010
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“I call it the easy-wear collection. You’re walking around in the morning think-ing ‘What should I wear?’ and you throw on a blouse with your closet staples. You don’t need accessories to make it look good.
”-Ashley Zygmunt
CS Magazine April 2010
CS Magazine article
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Chicago Magazine December Issue 2010
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Chicago Reader March 2010
Chicago Reader September 2010
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Fashion Journal April 20, 2010
Trib Local May 24, 2010
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CS Magazine March 2010
CS Magazine May 2010
Chicago Fashion ResourceSeptember 10, 2010
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05.02.2012Zamrie designer Ashley Zygmunt is inspired by her grandparents
for Fall 2012
Exuding a sophisticated modernity, Chicago brand Zamrie draws inspiration from different generations of style and all types of women, ranging from the elegant grandmother to the bold, confident best friend. The
stylish yet comfortable and versatile pieces are the brainchild of designer Ashley Zygmunt.
The creative personality began her career working for some of New York City’s greats including Zac Posen and Peter Som, but has also catered to mainstream, everyday women with three collaborated collections for the retail giant, Walmart. Yet, passionate as she was about the New York fashion scene, Zygmunt wasn’t
satisfied. Determined to move back to her hometown of Chicago, she took her mother’s advice and did an internet search for “Chicago fashion.”
“Through the search I found the application for the 2009 class of the Chicago Fashion Incubator (CFI) and it was on the first web page I clicked on. It was the Sunday before the Friday it was due. I frantically started
creating a company that today I am proud to call Zamrie. That Friday, the application was successfully handed in and I waited/sweated/held my breath to see if I would get an interview,” Zygmunt explained.
“Two weeks later I was on my way home for Thanksgiving and got the call while on the plane. The interview was rough. I talked for almost the entire thing and was told it wouldn't be until January whether or not I would
be accepted.”
A month later, she was selected as one of the 6 Designers in Residence for the Chicago Fashion Incubator. Zygmunt began her year at CFI in March of 2009 and Zamrie was born.
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To find her inspiration, the Chicago designer thinks outside of the box and doesn’t always look to department stores and the runway for ideas.
“I am always, everyday, inspired by real women on the street, and by what is not in depart-ment stores. I like being different, in the way where I can wear the same piece different ways and outsiders think I have a completely different outfit on. I try to have all my Zamrie pieces to
have that ability,” she described.
Confirming the collection isn’t specifically created for any age group, Zygmunt looked to her grandparents in her vision for the Fall 2012 collection. She evoked their staple ensembles and
the little details that enhance each piece.
“I always remember my grandpa wearing sweaters and blazers that were piped, plaid, or warm and cozy. My grandmother always had a housecoat on because she was cold, but
underneath I remember her wearing beautiful silhouettes which could be worn by themselves and be a classic staple,” she reminisced. “I wanted to make a line for winter where you can't
wait to wear sweaters, classic dresses that can be layered, and tops with prints and class which are more exciting than a boring button up. I wanted to mix classy sophistication with a bit of elegant yet mysterious edge. Like my grandma always said, just show a little to keep it
interesting.”
The new Fall styles portray warmth with easy-to-wear dresses, stylish mini-skirts, modern button-up dresses, classy blouses and peplum blazers in comforting shades of red, blue, orange and
neutrals. Pieces can easily be combined for layering or styled with opaque tights.
In the three years since Zamrie’s launch, the brand has received a lot of buzz and has helped evolve street style in the Chicago fashion scene. For the upcoming seasons, Zygmunt plans to
simply give the customer what she wants.
“We are looking into using new and more convenient fabrications. A lot of my competitors use silk, which I have noticed my customer doesn't respond to as well. I have realized the Zam-rie woman likes the easiness of washable textiles. Taking items to the dry cleaners isn't what people today want to do. People like convenience. I am sure at some point in your life you have done something or not done something because of convenience. I am trying to give that to Zamrie women everywhere, while still feeling like a million bucks while wearing the
label,” Zygmunt explained.
Like my grandma al-ways said, “Just show
a little to keep it interesting.”
http://www.ladylux.com/style/site/article/zamrie-designer-ashley-zygmunt-is-inspired-
by-her-grandparents-for-fall-201/
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Ashley Zygmunt designer of ZAMRIE is giving us a sneak peek at her Fall/Winter 2012 collection and I like what I see as well as I’m looking forward to the full collection.
About ZAMRIE: Chicago native Ashley Zygmunt started her career working under high fashion powerhouses Zac Posen and Peter Som in New York City. Upon returning to the Windy City, Zygmunt was chosen as one of six designers for the Chicago Fashion Incubator 2009. Sponsored by the City of Chicago and Macy’s, this promising
program helped her launch her own label ZAMRIE. A collection of stylish, wearable pieces that are made for mix-ing matching, the ZAMRIE collection oozes sophistication and intrigue. Bold prints in classic silhouettes and femi-
nine detailing are a staple of the Zygmunt’s collection. Versatile blouses, tanks, tunics, skirts, jackets and more are available each season in a variety of prints, solids and styles.
http://majordilemma.wordpress.com/2012/04/05/zamrie-fallwinter-collection-sneak-peek/
ZAMRIE Fall/Winter Collection Sneak Peek
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Major Dilemma
April 5, 2012
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CONGRATULATIONS TO ANNIE BELL FOR WINNING THE ZAMRIE TUNIC!
Dear Fashionistas,
Chicago native and fashion-forward designer Ashley Zygmunt started her career working under high fashion powerhouses Zac Posen and Peter Som in New York City.Returning to the Windy City, Zygmunt was chosen as one of six designers for the Chicago Fashion Incubator 2009. Sponsored by the City of Chicagoand Macy’s, this promising program helped her launch her own label ZAMRIE.She sets her self apart with a collection of stylish, wearable pieces that are made for mixing and matching. The ZAMRIE collection oozes sophistication and intrigue. Bold prints in classic silhouettes and feminine detailing are a staple of the Zygmunt’s collection.What we love about the collection most, are the variety of prints, solids and styles. A Fashionista Chicago staple!So we wanted to give you a chance to add a bit of ZAMRIE to your style. This wonderful whimsical print tunic is perfect for city lights in the Windy City or anywhere you feel like adding a little pizzazz! A $295 Value! All you need to do to win this fab tunic is simply:
Like ZAMRIE Facebook PageLike Fashionista Chicago Facebook PageComment here on where you would where this City Lights TunicWinner will be announced on Sunday Evening! 4/15/12. Stay Tuned!
Good Luck!
Nicki
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ZAMRIE by Ashley Zygmunt Fall-Winter 2012 CollectionFashion Article Posted April 26, 2012
Secnd CityJuly 4, 2011
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Explore ChicagoJuly 2011
Refinery29July 10, 2011
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ABC Chicago: Feature on ZAMRIE Summer Blow-Out SaleJuly, 2011
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Chciago Magazine : Sales CheckDecember 10, 2010
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NBC ChicagoSeptember 2010
“I’d rather have a closet where I can mix and match things. Whether it be short or long, you can add tights or
boots or wear it with heels. It is all about being diferent when you go to that
holiday party, and you can even wear the same shirt twice and style it different
ways.”
Sound CloudSpeaking of FashionGuest Spotlight: ZAMRIEApril 2011
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Glossed & Found-SpotlightApril 2011
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The Feast ArticleFeb 7, 2011
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TimeOutApril 8, 2011
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Joonbug ArticleMarch 21, 2011
JEALOUS InterviewApril 28, 2011
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The Style Tribe April 11, 2011
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The Epoch TimesApril 3, 2011
May 15th, 2011
Catching Up With The Bowtie…
The Bowtie MemoirsMay 15, 2011
Refinery29 ArticleApril 6, 2011
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Article in FRAYApril 13, 2011
“Ashley Zygmunt’s Lineof Tops is Turning Heads.”
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Garmental.comLook of the Day 08/13/10
Garmental.comLook of the Day 05/28/10
Garmental.comLook of the Day 08/26/10
Garmental.comLook of the Day 08/23/10
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Examiner.com Chicago July 29, 2010
“Fashion is like your favorite pair of jeans, and should make you feel comfortable, sexy and confident.
-Ashley Zygmunt”
Examiner.com article
Style ChicagoAugust 2010
Style Chicago
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Lucky Magazine July 15, 2010
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Style Admirer ChicagoMay 24, 2010
Style Admirer Chicago April 19, 2010
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Factio MagazineMarch 27, 2010
BoutiquevilleMarch 25, 2010
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http://fox8.com/2012/05/01/may-1-2012-2/
New Day ClevelandMay 1, 2012
WCIU TV ChicagoMarch 23, 2011
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Good Day Chicago on Fox News
Cece & Melinda of Raymi Productions wearing ZAMRIE on FOX!
Designer Ashley Zygmunt on abc Channel 7
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Good Day DuPaul Interview
Fashion Focus Chicago Fashion show for the six Fashion Incubator designers
Make a Wish: Jeans for Wishes Fashion Show
Modern Vintage Chicago Show
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