APPLIED CREATIVITY

In between marketing strategy and sales force optimization, communication is vital to your commercial excellence. Each sensorial interaction with your customers should communicate your market strategy and positioning. Either a visual or a tactile feel, everything should be in line with your intention and provoke the projected sales results.

At INSUS, creativity is not a service that you buy and need to fit in your marketing mix. We don’t believe in marketing as a mix of separate pieces. In a transaction, there is always ONE seller, ONE product or service, ONE buyer and ONE selling process. Reducing something to bits and pieces means losing the aim of it. Our approach to any project has this philosophy embedded, either you specifically ask for a traffic campaign or a corporate event kit

The pieces of artwork featured in this material are just a flavor of what our people did in the past, extracted from each project context. Nevertheless, there are only some examples of potential projects we can deliver based on your company marketing boldness.

ADORGOLDMagazine&NewspaperPrint2010

INSUS DRIVE

ADORBRONZEOutdoor&Indoor2010

ADPRINTBRONZE ANGELSocial Services2009

After many years of experience in advertising we discovered five attributes essential to any successful communication project. Before delivering any creative proposal to our customers, we use DRIVETM framework to evaluate the effectiveness of our ideas.

DOABLE: Our creative projects should be technically feasible, within budget and time limits, agreed with the client.

RELEVANT: For an effective result, the message should be adapted to the target audience’s behavior and cultural framework.

INSIGHTFULL: Any project should aim to create a bonding between the product and the consumer. The messages should always be build based on a deep understanding of the way the customer behaves and reveal an unmet need.

VIRAL: Any campaign should be designed in such way that it can be easily adopted and spread in as many ways and instances

ENGAGING: Any campaign should engage the consumer through interaction because experience is the most effective way to learn about a product benefits.

INSUS projects sample 2014

Awareness is about gaining a place in the consumer’s mind.

URSUS COOLERNational Consumer Promo

PERONINational Consumer Promo

ZIMBRUProduct design

Tomi ketchupProduct repack proposal

ALLVIEW – X2 SOULLaunch Event

Testing Kit

Giveaway

Hostess Outfit

Phone DisplayPresentation Movie

ALLVIEW – 10 YEARSCorporate Event

InteractivePhoto-Booth

Email Invitation

Interactive projection at the entrance

Special drinksmenu

Giveaway

ALLVIEW – IMPERALaunch Event

“We know each other of a lifetime.Who started with Windows, stays with Windows.For them, we created Impera, the first Allview tablets and smatphones with Windows 8.Nothing more familiarly.”

ADENIUMCorporate Identity

Relevant INSUS projects from your industry

Awareness is about gaining a place in the consumer’s mind.

ASEBUSS, the most prestigious business school in Romania wanted to launch a new MBA program targeting a new niche, not covered in the educational market: entrepreneurs. The objective of the project was togenerate, in only 6 weeks and without any prior communication of the product, minimum 8 students to enroll inthe new managerial program.

OBJECTIVE STRATEGY

RESULTS

ASEBUSS MBALaunch&Sales Campaign

The launch of the new MBA, seen by the client as “mission impossible” before involving INSUS was successfully executed and the program started with 10 students enrolled. The project was considered the “a miracle” from sales results standpoint and a milestone in INSUS history.

INSUS team of consultants designed from scratch the launch strategy and created a fresh art direction to differentiate ASEBUSS MBA for Entrepreneurs in the executive education category. Because of time and budget constraints, we used mainly digital communication (mini-website and social media presence management).

BrochureFacebook Tab

Facebook Ads

CLIENT: HartAGENCY: INSUSINSUS CREATIVE: Nedea

VODAFONE SCHOOL OF BUSINESSEvent Branding

EXEC-EDURebranding

EXEC-EDURepositioning Campaign

CLIENT: Exec-EduAGENCY: INSUSINSUS TEAM: Nedea&Cosma

HARTEvent branding

FREMENBranding from scratch