WITH GRACE & GOLD

PRICING MAGAZINE AND LOOK BOOK

2016

ABOUT WITH GRACE & GOLD

With Grace and Gold is a creative studio, dedicated to providing personalized branding, web design, and education for creative women in business.

With Grace and Gold was founded in 2014 by Andra Barkey and Kelly Zugay. With faith and friendship at the core of our business, we serve creative women — photographers, designers, planners, stylists — through purposeful branding, web design, and education.

We believe every business should have beautiful, powerful, and professional branding to tell their story and to

connect with their Ideal Client. Most importantly, we believe every woman can be successful simply by embracing and celebrating who she is — her unique purpose, style, and personality.

Whether you’re a new business owner, hoping to build a strong foundation for your business and brand, or you’re an experienced business owner, hoping to begin a strengthened season of business ownership — we are so hopeful we’ll have an opportunity to serve you!

We hope you enjoy learning more about our business and viewing our designs!

ANDRA BARKEY Co-Founder and Brand Designer

With a passion for design and small business, Andra is the Graphic Designer behind With Grace and Gold. Before graduating with a Bachelor of Arts in Graphic Design, Andra began her first full-time business at the age of 21. Now, she brings her 4+ years of entrepreneurial experience to help and encourage each Client at With Grace and Gold.

KELLY ZUGAY Co-Founder and Brand Strategist

With a Bachelor of Science in Business and a Master of Arts in Teaching, Kelly has long had a passion for serving and encouraging women in business; her heart was filled with the launch of With Grace and Gold, where her goal is to instill a sense of confidence and business savvy in every Client through purposeful design and personalized business consulting.

LAUREN HEIM Hand-Letterer

Lauren, Founder of Lauren Heim, is a gifted Hand-Letterer, with over five years of hand-lettering experience. Lauren creates custom designs, owns a carefully curated shop of hand-lettered products, and offers engaging hand-lettering courses, too! At With Grace and Gold, Lauren carefully — and beautifully — letters every Hand-Lettered Logo Design.

AN OVERVIEW OF OUR SERVICES

Andra has a Bachelor of Arts in Graphic Design and has been honored as one of Wisconsin’s top designers. Kelly has a Bachelor of Science in Business and Master of Arts in Teaching and has helped businesses — both large and small — to connect with their Ideal Client. Together, we are a Team dedicated to helping women in business to begin a new season of business ownership with purpose and confidence. We offer:

• LOGO DESIGN — At With Grace and Gold, we believe in the power of purposeful branding. Our Logo Design service is a comprehensive approach to small business branding. Our Logo Design process includes a Brand Strategy, Brand Inspiration Board, Primary Logo Design, Secondary Logo Design, and Brand Style Guide, so you’ll be able to use your brand for years to come!

• STATIONERY DESIGN — To complement your Logo Design, we offer Stationery Design for any 2 stationery pieces of your choice! This may include a Business Card, Letterhead, Note Card, Thank You Card, and more!

• WEBSITE AND BLOG DESIGN — At With Grace and Gold, we feel passionately about professional, purposeful, and user-friendly Website and Blog Design. Whether you use WordPress, ProPhoto, or Squarespace, we are excited to create a professional design for your business!

• SOCIAL MEDIA STYLING — Your online presence should not only be professional, but it should also be consistent from one platform to another. We will create a Facebook Heading, Facebook Buttons, and a Twitter Heading to create a cohesive online presence for your business.

• BUSINESS CONSULTING — Do you have questions or concerns about your business? Meet with us in person or via Google Hangout for one hour of Business Consulting. You’ll receive a personalized workbook and have a 30-minute follow-up meeting to share your progress!

Are you interested in a service not shown above? Be sure to contact us to

discuss your unique vision! We can’t wait to serve you!

“Before working with With Grace and Gold, my brand was all over the place, inconsistent, and lacked cohesion. Now, my brand has a crystal

clear aesthetic, looks much more refined, and shows our audience who we are without us having to scream it from the rooftops.”

LAUREN KELP

Founder of LaurenKelp.com | Website Design Client

LOGO DESIGN & STATIONERY DESIGN

Do you feel disconnected from your brand? Do you feel as though your branding doesn’t

reflect the work you do — or attract the Clients you'd like to work with? The Blush

Experience is the perfect experience for building a purposeful foundation for your business

and brand, helping you to have a brand you feel proud of and excited to share.

The Blush Experience includes:

1. A detailed, comprehensive Client Questionnaire to explore your vision.

2. A professional Brand Strategy to discuss how our design experience will help

your business to succeed.

3. A personalized Brand Inspiration Board, to capture the colors, textures, and

pictures to convey the feeling of your brand.

4. A Digital or Hand-Lettered Primary Logo Design

5. A Secondary Logo Design or Watermark

6. Stationery Design, including your choice of stationery: a Business Card,

Letterhead, Note Card, Thank You Card, or Pricing Sheet.

7. A Brand Style Guide, including a detailed guide to using your brand effectively:

Color Palette, Pattern Selection, and Font Selection.

BLUSH EXPERIENCE | $899

“Working with Kelly and Andra of With Grace and Gold was a wonderful experience! These ladies exude professionalism and created a

beautiful logo for me that I am head over heels in love with. Their process was what I enjoyed the most. They really took the time to get to know me and my wishes for my business, which was very important. I absolutely

loved working with them!”

GIGI MALLATT Founder of Gigi Mallatt Events | Blush Experience Client

LOGO DESIGN, STATIONERY DESIGN, WEBSITE DESIGN & SOCIAL MEDIA STYLING

Are you looking for a complete branding experience, through which you’ll come away with a brand and online presence you love and feel proud of? Our Gold Experience is

designed to ensure every aspect of your brand and design is carefully aligned with your unique purpose and vision. Our Gold Experience is our most popular, too!

The Gold Experience includes:

1. A detailed, comprehensive Client Questionnaire to explore your vision.

2. A professional Brand Strategy to discuss how our design experience will help your business to succeed.

3. A personalized Brand Inspiration Board, to capture the colors, textures, and pictures to convey the feeling of your brand.

4. A Digital or Hand-Lettered Primary Logo Design

5. A Secondary Logo Design or Watermark

6. Stationery Design, including your choice of stationery: a Business Card, Letterhead, Note Card, Thank You Card, or Pricing Sheet.

7. Website and Blog Design for WordPress, ProPhoto, or Squarespace: A user-friendly, mobile-friendly, and SEO-ready design.

8. Social Media Styling: A Heading and Buttons for Facebook, and a Heading for Twitter to create a cohesive brand from beginning to end.

9. A Brand Style Guide, including a detailed guide to using your brand effectively: Color Palette, Pattern Selection, and Font Selection.

GOLD EXPERIENCE | $3299

“Thank you, from the bottom of my heart. You girls are the real deal. You “get” the heart behind business and

have a gift for making it come to life. So thankful for you two.”

ANN HOANG Founder of The Chasing Light Workshop | Gold Experience Client

LOGO DESIGN, STATIONERY DESIGN, WEBSITE DESIGN, SOCIAL MEDIA STYLING & BUSINESS CONSULTING

Are you looking for a complete branding experience, through which you’ll come away

with a brand and online presence you love and feel proud of — as well as an added layer of confidence through business consulting? The Diamond Experience is our best value,

and offers a meaningful experience, from beginning to end.

The Diamond Experience includes:

1. A detailed, comprehensive Client Questionnaire to explore your vision.

2. A professional Brand Strategy to discuss how our design experience will help your business to succeed.

3. A personalized Brand Inspiration Board, to capture the colors, textures, and pictures to convey the feeling of your brand.

4. A Digital or Hand-Lettered Primary Logo Design

5. A Secondary Logo Design or Watermark

6. Stationery Design, including your choice of stationery: a Business Card, Letterhead, Note Card, Thank You Card, or Pricing Sheet.

7. Website and Blog Design for WordPress, ProPhoto, or Squarespace: A user-friendly, mobile-friendly, and SEO-ready design.

8. Social Media Styling: A Heading and Buttons for Facebook, and a Heading for Twitter to create a cohesive brand from beginning to end.

9. A Brand Style Guide, including a detailed guide to using your brand effectively: Color Palette, Pattern Selection, and Font Selection.

10. Business Consulting to provide an added layer of confidence in your business and brand: A 1-hour meeting, a personalized workbook, and a 30-minute follow-up meeting.

DIAMOND EXPERIENCE | $3699

“"You two have such a gift - not only for design and branding - but for generously spreading kindness. I can't thank you enough for the business consulting work we got to do together, and for being so wonderful! I will

always be a huge fan + blog reader, and I'll look forward to our next opportunity to work together sometime in the future!”

LAURELYN TAGLIENTI

Founder of Laurelyn Savannah Photography | Business Consulting Client

“Before working with With Grace and Gold, it was incredibly frustrating to have a portfolio I was proud of — but a brand that

I didn't want to share.

Since working with Kelly and Andra, I am one hundred times more confident in my business. It feels so good to finally have a

consistent, professional, and beautiful brand to present my clients.

Kelly and Andra are so talented — but beyond the talent they are receptive, creative, and smart. Their partnership has equipped me to move into the next phase of my business and to focus in on

my goals and dream clients with a firm foundation in place.

Since the rebrand, my website has seen more traffic than ever before and I have started booking more clients. I can't say enough good things about With Grace and Gold and would recommend

them to any small business owner looking for a fresh start.

I am 110% satisfied with my final design! You ladies were awesome and captured my vision perfectly.”

ANA GOESER

Founder of Ana Leigh Photography

“I love my final product. Can I just shout that from the rooftop? I love everything about my logo and bridal guide. I am over the

moon about how gorgeous everything turned out. Kelly and Andra were so easy to get along with and listened to all of my ideas and

took them and turned them into something even better. I don't think I could have chosen a better team for helping me redesign

my look and help me build my brand.”

AISLINN BAILEY Founder of Ais Portraits | Blush Experience + Custom Design Client

COMPARING EACH EXPERIENCE

At With Grace and Gold, we believe in taking the worry out of the branding and design experience. To ensure you have a clear and complete understanding of each Experience and offering, we have created a comprehensive guide to comparing each Experience and offering.

OFFERINGS AND EXPERIENCES Blush Experience

Gold Experience

Diamond Experience

Logo Design • Comprehensive Client Questionnaire • Professional Brand Strategy • Customized Brand Inspiration Board • Primary Logo Design: Digital or Hand-Lettered • Secondary Logo Design • Brand Style Guide: Fonts, Colors, and Patterns

X X X

Stationery Design • Design of Two Stationery Items of Your Choice

X X X

Website and Blog Design • Website Design for WordPress or Squarespace • An SEO-Ready, Fully-Responsive Design • Custom Design Elements Throughout

X X

Social Media Styling • Heading for Facebook • Buttons for Facebook • Heading for Twitter

X X

Business Consulting • 1 Hour Business Consulting Meeting • Personalized Educational Workbook • 30-Minute Follow-Up Meeting

X

Investment $899 $3299 $3699

TIMELINE

Every business is unique, and as a result, the timeline of each Experience will be unique. With timely feedback, however, the Blush Experience is a 3-4 week process, the Gold Experience is an 8-10 week process, and the Diamond Experience is a 10-12 week process.

WORDPRESS VS. SQUARESPACE

Digital Logo Design Hand-Lettered Logo Design

Professionally designed by Andra and Kelly of With Grace and Gold.

Professionally hand-lettered by Lauren Heim on behalf of With Grace and Gold.

Designed using fonts and graphics to create a professional and seamless design.

Designed using specialized lettering and brush techniques for a one-of-a-kind, perfectly imperfect

design.

Example: Example:

COMPARING EACH EXPERIENCE

DIGITAL LOGO DESIGN VS. HAND-LETTERED LOGO DESIGN

WordPress Squarespace

Somewhat easy to manage; Domain and Hosting information must be purchased separately.

Very easy to manage; all Domain and Hosting information is found within Squarespace.

An industry standard; many businesses all over the world use WordPress as their platform.

An industry newcomer; many people are still discovering Squarespace.

Able to achieve a clean, minimal, and simple design — or a complex, customized design. Able to achieve a clean, minimal, and simple design.

Somewhat user-friendly; Client will be able to make many changes following completion of design.

Very user-friendly; Client will be able to make changes following completion of design.

THE DESIGN PROCESS

Every business is unique, and as a result, the timeline of each Experience will be unique.

With timely feedback, however, the Blush Experience is a 3-4 week process, the Gold Experience is an 8-10 week process, and the Diamond Experience is a 10-12 week process. Below, you’ll f ind a general overview of our design process:

01. SEND US A MESSAGE

To begin, please send us a message via our Contact Form or using hello@withgraceandgold.com. Share your vision with us: What are you looking for, and what do you hope to gain from working with us? We can’t wait to meet you!

02. MAKE IT OFFICIAL

When you’ve selected an Experience, we will send a Client Contract and Invoice your way. Each Investment is divided by 4, beginning with a 25% Deposit.

03. BUILD THE FOUNDATION

When your Client Contract and PayPal Invoice have been received, we will send you our detailed Client Questionnaire. Together, we will discuss your vision to ensure we’re beginning the branding process from a strong foundation.

04. RELAX AND ENJOY

Each design process includes receiving, reviewing, and revising your design. From Logo Design and Stationery Design to Web Design and Social Media Styling, we hope you’ll feel relaxed and enjoy viewing the designs we send to you along the way. Our goal is to create a relaxing, seamless and fun design process — a process that is as collaborative as you’d like for it to be.

05. CELEBRATE YOUR LAUNCH

Upon your f inal approval of each design, will provide you with all of the tools and resources needed to launch your new design. In addition, if you’d like us to celebrate your Launch Day with you, we would be happy to help! Simply share your plan with us prior to launch!