Prisma.fi - Creating personalized experience.

PRISMA CASE STUDY

PARTNERSHIP WITH FROSMO

Prisma is a Finnish, family-friendly retailer belonging to the S-Group cooperative. Prisma operates in physical stores as well as online at www.prisma.fi. Initially, Prisma used Frosmo as a versatile testing tool to increase online conversions. They tested a wide variety of banners and personalized messages.

More recently, the focus has started to shift towards more advanced possibilities. The software is used as Prisma’s primary product recommendation engine and display layer for these recommendations.

Frosmo has also created a few customized features specifically for Prisma. For example, different content can now be displayed in the same placement without refreshing the page, among other customizations.

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PRISMA CASE STUDY - Creating personalized experience.

CHALLENGES

Prisma’s primary challenges were low conversions and a standard user experience, for all website visitors, irrespective of their interests.

Prisma aimed to make its offers and product recommendations more relevant for their customers and increase conversion rates. They wanted the website to be more user-friendly and message content to change based on criteria pertaining to their customer segments.

PRISMA CASE STUDY - Creating personalized experience.

SOLUTIONS

Prisma integrated Frosmo technology and began segmenting their customers in order to target them better. Segmentation rules were put into place based on users’ interests and behaviour on the site, as well as their location. Product recommendations were then displayed to relevant segments.

GOALS

• Serve relevant, targeted and timely content based on user behaviour.

• Continuously develop the online customer experience based on previous data, in order to drive conversion growth.

• Collect more precise user information for logged in users.

• Incentivize people to visit in-store locations.

PRISMA CASE STUDY - Creating personalized experience.

TACTICS

• Users were segmented based on their interests and behaviour. Over 100 segments are currently in use.

• Over 1000 personalized messages displayed on the website with different placements, incl. forms and various filters.

• Banners promoting free store delivery to for specific products were displayed, in order to bring people in-store.

RESULTS

• Continuous testing and improvements based on user data have resulted in increase in conversion rates. Most recently, during the month of June 2015,

there were 12% additional conversions obtained through website optimization.

• 20% additional revenue growth through personalized product recommendations.

Cooperation with Frosmo has been fluent. We have a weekly meeting in which we review results, status of development issues and plan next tasks to be developed.

Harri Laaksonen, Development Manager at SOK / eCommerce Services

Prisma facts

• 64 Prisma stores in Finland;

• Other locations: Estonia, Latvia, Lithuania and Russia;

• Prisma.fi can be used to buy products, explore Prisma’s product selection, browse individual products, locate the nearest store and to see the latest catalogues, advertisements and special offers.

• Part of the products can be bought online, and the web service can also verify product availability at a specific Prisma location.

Frosmo facts

• Customers and representation throughout Europe;

• Collecting well over 1 billion data entries daily;

• Annual average growth +200% for 5 consecutive years;

• Customers from retail, travel, consumer services, gaming, banking and insurance industries.

PRISMA CASE STUDY - Creating personalized experience.