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PROBLEM SOLVING WITH EXCEL # Brett Snyder NEBO @BrettASnyder #SMX #22A October 2, 2013 #
| Date post: | 06-Jul-2015 |
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PROBLEM
SOLVING
WITH EXCEL
#
Brett Snyder
NEBO
@BrettASnyder
#SMX #22A
October 2, 2013
#
@BrettASnyder
Goal
@BrettASnyder
Goal
@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
Nested Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
What are Nested Functions?
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1 2
@BrettASnyder
Who remembers PEMDAS??
@BrettASnyder
PEMDAS
(a X b ÷ c + d -e)f1 6
25
4
3
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1
2
Using Nested Functions
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Clicks
Impressions
Clickthrough Rate
Average Position
Organic Ranking
Organic Traffic
Bounce Rate
Conversions
@BrettASnyder
Find the Key
@BrettASnyder
Find the Key
This is the key!
@BrettASnyder
Find the Key
@BrettASnyder
Build the Formula
@BrettASnyder
Build the Formula
@BrettASnyder
Build the Formula
1
@BrettASnyder
Build the Formula
1 2
Striking Distance Keywords
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Where are you currently ranking?
How many impressions did it get?
How many conversions did it get?
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
Ranking <20; Ranking >5
@BrettASnyder
Build the Solution
Impressions > 100
@BrettASnyder
Build the Solution
Conversions >= 1
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
Building Tools
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion
@BrettASnyder
Determine the Criteria
@BrettASnyder
Determine the Criteria
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency
@BrettASnyder
http://www.slideshare.net/SearchMarketingExpo
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