Download - Problem Solving for Search Marketers Using Excel by Brett Snyder

PROBLEM

SOLVING

WITH EXCEL

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Brett Snyder

NEBO

@BrettASnyder

#SMX #22A

October 2, 2013

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@BrettASnyder

Goal

@BrettASnyder

Goal

@BrettASnyder

Goal

Simple Data

Valuable Data

Actionable Data

@BrettASnyder

Actual Data vs. Actionable Data

@BrettASnyder

Actual Data vs. Actionable Data

Nested Functions

@BrettASnyder

IF Functions

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IF Functions

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IF Functions

@BrettASnyder

What are Nested Functions?

@BrettASnyder


1

@BrettASnyder


1 2

@BrettASnyder

Who remembers PEMDAS??

@BrettASnyder

PEMDAS

(a X b ÷ c + d -e)f1 6

25

4

3

@BrettASnyder


1

@BrettASnyder


1

2

Using Nested Functions

@BrettASnyder

Identify the Problem

@BrettASnyder

Determine the Criteria

Clicks

Impressions

Clickthrough Rate

Average Position

Organic Ranking

Organic Traffic

Bounce Rate

Conversions

@BrettASnyder

Find the Key

@BrettASnyder

Find the Key

This is the key!

@BrettASnyder

Find the Key

@BrettASnyder

Build the Formula

@BrettASnyder

Build the Formula

@BrettASnyder

Build the Formula

1

@BrettASnyder

Build the Formula

1 2

Striking Distance Keywords

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@BrettASnyder


Where are you currently ranking?

How many impressions did it get?

How many conversions did it get?

@BrettASnyder

Find the Key

@BrettASnyder

Build the Solution

@BrettASnyder

Build the Solution

@BrettASnyder

Build the Solution

Ranking <20; Ranking >5

@BrettASnyder

Build the Solution

Impressions > 100

@BrettASnyder

Build the Solution

Conversions >= 1

Nesting Multiple Functions

@BrettASnyder


@BrettASnyder


@BrettASnyder


@BrettASnyder


@BrettASnyder


@BrettASnyder


@BrettASnyder


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@BrettASnyder


Building Tools

@BrettASnyder


@BrettASnyder


Impressions

Conversions

Cost/Conversion

@BrettASnyder


@BrettASnyder


@BrettASnyder

Find the Key

@BrettASnyder

Build the Solution

@BrettASnyder

Bid Management Template

http://www.bit.ly/bidmgmt

http://www.bit.ly/bidmgmt

@BrettASnyder

THANK YOU!

TO LEARN MORE OR FOR ANY QUESTIONS:

Brett Snyder

Director, Search Engine Optimization

Nebo Agency

@BrettASnyder

http://www.slideshare.net/SearchMarketingExpo

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