PROCESS AND TENSION IN A DIGITAL AGENCY

@heykluge@arturoeperez

A TALE OF TWO AGENCY ARCHETYPES

CREATIVE

DEV SHOPS

• Balance between beauty and utility

• Strive for beauty, get results

• Each client is its own process

• Humans, beauty & technology

WHAT HASN’T WORKED:TOO MUCH STRUCTURE

WHAT’S WORKED:A SIMPLE BUT FIRM STRUCTURE

• A Solid Master Services Agreement• Stakeholder Alignment• Toggl• Basecamp• Skype

THE FUNDAMENTALS

ComeVisit

SpeakCatholic

Desire

3 MAIN GOALS

• Project Briefs• Wireframes• Agile Methodology• Style Tiles• Rainbow Matrix• Manuals

A SET OF RECIPES

THE CHALLENGE AHEAD:CONTINUING THE BALANCE

WE LIVE IN A PROCESS OF RECIPES

EVERY CLIENT IS ITS OWN PROCESS

CROSS-FUNCTIONAL MEANS MORE DISCIPLINES ARE COMING IN THE FUTURE

BUILD A SYSTEM THAT IS AS FLUID AS IT IS FIRM

@heykluge@arturoeperez