PROCESS AND TENSION IN A DIGITAL AGENCY
@heykluge@arturoeperez
A TALE OF TWO AGENCY ARCHETYPES
CREATIVE
DEV SHOPS
• Balance between beauty and utility
• Strive for beauty, get results
• Each client is its own process
• Humans, beauty & technology
WHAT HASN’T WORKED:TOO MUCH STRUCTURE
WHAT’S WORKED:A SIMPLE BUT FIRM STRUCTURE
• A Solid Master Services Agreement• Stakeholder Alignment• Toggl• Basecamp• Skype
THE FUNDAMENTALS
ComeVisit
SpeakCatholic
Desire
3 MAIN GOALS
• Project Briefs• Wireframes• Agile Methodology• Style Tiles• Rainbow Matrix• Manuals
A SET OF RECIPES
THE CHALLENGE AHEAD:CONTINUING THE BALANCE
WE LIVE IN A PROCESS OF RECIPES
EVERY CLIENT IS ITS OWN PROCESS
CROSS-FUNCTIONAL MEANS MORE DISCIPLINES ARE COMING IN THE FUTURE
BUILD A SYSTEM THAT IS AS FLUID AS IT IS FIRM
@heykluge@arturoeperez
