43
| Date post: | 20-Aug-2015 |
| Category: |
Business |
| Upload: | mars-discovery-district |
| View: | 536 times |
| Download: | 1 times |
The Working Group
_____
!
We design and build digital products.
_____ !
A few of our clients
_____ !
Some of the startups in our portfolio
Today’s Topic: Product Development 101
Product Development = Creation, innovation, improvement or enhancement of a new or existing product.
Your New Hat: Product Manager
A Product Manager turns an idea into actual milestones & forward looking plans.
InsightVoice of Customer
Analytics
A/B & MVT Testing
Market Research
Big & Unstructured Data Competitor Evaluations
Customer Service
Surveys
Sales
Session Replay
Social AnalyticsCustomer Contact
Eye Tracking
Usability Testing
Segmentation
Choose what works best for your team and your product.
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Build Your Product Roadmap & Create
Backlog
Sprint ZeroSprints 1 -> N
Iterate
Launch
Maintain
Build Your Product Roadmap & Create
Backlog
Sprint ZeroSprints 1 -> N
Iterate
Launch
Maintain
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Problem Definition & Opportunity
(Sales)
Build Your Product Roadmap & Create
Backlog
Sprint ZeroSprints 1 -> N
Iterate
Launch
Maintain
Product Management: Assemble your team
(designers, developers, manufacturers)
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Sprint ZeroSprints 1 -> N
Iterate
Launch
Maintain
Build Your Product Roadmap & Create
Backlog
Product Roadmap: Capture everything, then organize & prioritize
Product Backlog: Tactical, describes actions that need to be taken
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Build Your Product Roadmap & Create
Backlog
Sprints 1 -> N
Iterate
Launch
Maintain
Sprint Zero
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Build Your Product Roadmap & Create
Backlog
Sprint Zero
Iterate
Launch
Maintain
Sprints 1 -> N
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Build Your Product Roadmap & Create
Backlog
Sprint ZeroSprints 1 -> N
Iterate
Maintain
Launch
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Build Your Product Roadmap & Create
Backlog
Sprint ZeroSprints 1 -> NLaunch
Maintain
Iterate
Problem Definition & Opportunity
(Sales)
Product Management: Assemble your team
(designers, developers, manufacturers)
Build Your Product Roadmap & Create
Backlog
Sprint ZeroSprints 1 -> N
Iterate
Launch
Maintain
Any questions?
