Date post: | 20-Jan-2015 |
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When Form Trumps FunctionSuccessful Aesthetic Strategies
FORM
Look and Feel
Appearance
Aesthetics
Branding
Non-Functional Bits
Seth Coco Sigmund Oscar
Charles
Form Drives Success
1) Mimicry
VS
Viceroy Monarch
1) Mimicry
VS
1) Mimicry
2) Camouflage
Stick Bug
2) Camouflage
3) Kin Recognition
3) Kin Recognition
I’m green, too.
4) Visibility
Hello, Sailor!
4) Visibility
5) Display of Strength
Ancient Irish Elk
Up to 12 feet!
5) Display of Strength
5) Display of Strength
Blades of Pure Sapphire
99.95% Iridium Body
99.95% Platinum Screws
The Point
Form = A Strategic Choice
1) Mimicry
2) Camouflage
3) Visibility
4) Kin Recognition
5) Display of Strength
Form matters.