Alexander Tacho @alexandertacho Product Lead @codeship

Product Experience at Codeship

Alexander Tacho - @alexandertacho - @codeship

Continuous Delivery made simple#alwayskeepshipping

Alexander Tacho - @alexandertacho - @codeship

Product Experience

• is built around a problem you are solving

• defines how your users interact with your product

• influences how and what you build

• is created out of consistent values throughout the brand

• influences how you interact with your users

Alexander Tacho - @alexandertacho - @codeship

e.g. The Ikea Experience

• get your apartment furnished within one day

• affordable

• fast and easy to set up

Alexander Tacho - @alexandertacho - @codeship

The Codeship Experience

Alexander Tacho - @alexandertacho - @codeship

We want to offer a maximum with a minimum of effort for our users

Simplicity & Usability

Alexander Tacho - @alexandertacho - @codeship

We want our users to see us as an extension of their team

Alexander Tacho - @alexandertacho - @codeship

What Codeship does to get there

Alexander Tacho - @alexandertacho - @codeship

Shipping free swag packages all around the world.

Alexander Tacho - @alexandertacho - @codeship

high bar for customer support and user communication (twitter, email, in-app, …)

Alexander Tacho - @alexandertacho - @codeship

constantly improving and redesigning the application

34 deploys to production last week

6 Pull Requests in review

Alexander Tacho - @alexandertacho - @codeship

Use Case:

How we applied that on the redesign of our public pages

www.codeship.io

Alexander Tacho - @alexandertacho - @codeship

new design to be cleaner, more consistent and with better structured content

Alexander Tacho - @alexandertacho - @codeship

Team Page we share our values, how we work and what we do

Alexander Tacho - @alexandertacho - @codeship

Simplicity is more than just clean design

Alexander Tacho - @alexandertacho - @codeship

Simplicity in Pricing

In the past we introduced a free plan and reduced most of the limitations of the other plans

Alexander Tacho - @alexandertacho - @codeship

Our simplicity and usability approach with the Terms of Service & Privacy Policy

we summarised each section in “plain english”

to make it easier to understand

Alexander Tacho - @alexandertacho - @codeship

Conclusion

• When it comes to building a successful brand and product any interaction with it influences how it is perceived

• Make sure to build a valuable experience

Alexander Tacho - @alexandertacho - @codeship

Read more about it on the Codeship Blog

Alexander Tacho - @alexandertacho - @codeship

Continuous Delivery made simple#alwayskeepshipping