Download - Product Experience at Codeship

Alexander Tacho @alexandertacho Product Lead @codeship

Product Experience at Codeship

Alexander Tacho - @alexandertacho - @codeship

Continuous Delivery made simple#alwayskeepshipping

https://twitter.com/alexandertacho

https://twitter.com/codeship


Product Experience

• is built around a problem you are solving

• defines how your users interact with your product

• influences how and what you build

• is created out of consistent values throughout the brand

• influences how you interact with your users




e.g. The Ikea Experience

• get your apartment furnished within one day

• affordable

• fast and easy to set up




The Codeship Experience




We want to offer a maximum with a minimum of effort for our users

Simplicity & Usability




We want our users to see us as an extension of their team




What Codeship does to get there




Shipping free swag packages all around the world.



http://swag.codeship.io


high bar for customer support and user communication (twitter, email, in-app, …)




constantly improving and redesigning the application

34 deploys to production last week

6 Pull Requests in review




Use Case:

How we applied that on the redesign of our public pages

www.codeship.io



http://www.codeship.io


new design to be cleaner, more consistent and with better structured content




Team Page we share our values, how we work and what we do




Simplicity is more than just clean design




Simplicity in Pricing

In the past we introduced a free plan and reduced most of the limitations of the other plans




Our simplicity and usability approach with the Terms of Service & Privacy Policy

we summarised each section in “plain english”

to make it easier to understand




Conclusion

• When it comes to building a successful brand and product any interaction with it influences how it is perceived

• Make sure to build a valuable experience




Read more about it on the Codeship Blog



http://bit.ly/product-experience


Continuous Delivery made simple#alwayskeepshipping























































































































































