Production PitchTime Warner

Why my product is suitable to Time Warner?

Time WarnerTime Warner would a suitable company to create and promote my film. I think this due to their previous success with horror films, including The Conjuring and The Exorcist. Time Warner is one of the Big Six studios. This will ensure that my film is presented to a large scale audience, ensuring success for it. Time Warner is a major conglomerate within the film industry. Due to it owning a variety of different subsidiaries it allows them to promote the film through synergy. This will help the film gain popularity before its release.

Who are my target audienceTarget AudienceMy target audience in which I am aiming my film at are both males and females. The most popular ages that are interested in horror films range from 16-20. However, there are a few of other ages that are also interested in films of the horror genre. My target audience have a variety of interests and hobbies including watching television, playing sports and watching films. Some of my target audience are students, others are working part time and some are in careers like teaching full time.Due to my target audience being quite flexible and big, it allows a lot of room for potential within the film. This will ensure that my film is successful and also appropriate for Time Warner to promote.

Conventions of genre

Conventions of genreWithin horror films there are a selection of shot types that create fear and tension. The most popular shot types are high and low angle shots. These shots have the biggest impact and effect for a horror genre. Handheld camera’s are also conventional within horror films, as they create a sense of realism. The sound within horror films is typically added afterwards (non-diegetic) to emphasize them and make them clearer to the audience. Conventional sounds used are footsteps, whispers, screams and creaking floorboards. The lighting within scenes plays a huge role in creating fear and danger for the characters, most typically low key lighting, this draws the audience in as they know that danger is on the horizon. Along with lighting, fade to blacks leave the audience unaware of what is coming next, contributing to the dramatic tension within the film. The use of dull colours within horror films, represents danger and things going wrong for the characters on screen. It also gives the impression of negativity throughout.

Conventions of form

Conventions of formTypical horror films and trailers include a variety of conventional elements. These include short clips put together divided by fade to blacks. Fast pace cutting is another method which is used to build up tension and show the ellipsis of time. Throughout trailers, it is conventional for the films title and other credits and important information to appear to advertise the film to the audience. Another conventional element includes a clip of music that runs for the duration of the film trailer, this is usually associated with the film from then on. Throughout film trailers, there is a limited amount of dialogue, this is to ensure that not too much of the film is given away to the audience.

My ideas for production

The idea that I have came up with for a horror film incorporates elements to ensure that my film is not only successful, but will also fit in with the other horror films established by Time Warner. This idea is based around a family moving into there new home. However, they are not aware of the past events of the house and the troubles they are to face. They soon find out that family life in this house is going to be more than unexpected. The clues to danger progressively get worse, with the young girl in the family being most effected. As this storyline progresses the audience begin to feel the fear of the onscreen characters. To ensure that this idea is portrayed in the most effective way I am going to ensure that I consider the use of costume, props, makeup, main characters, lighting, sound, camerawork and key events and which ones to include in my trailer without giving too much a way to the audience. The makeup paired with the costume of characters will ensure that it feels realistic to the audience and also fits in with the horror genre. Considering the main characters will be the main component to ensure that the audience feel the fear and enjoy the tension within the film. Lighting will play a huge role in the emotion and mood within the film as a whole. When these elements are all put together my film will appear professional and will attract success to Time Warner.

How my productions use conventions

To ensure success I will use my research of conventions of form and genre to ensure that my horror film trailer is as professional as possible. The use of the family home is conventional to genre, as stereotypically things begin to appear normal in life and things gradually take a turn for the worst. This setting is realistic and will draw the audience in to the situation effectively. I am going to ensure that the sound I use emphasise fear and danger, not only for the onscreen characters but also the audience involving them in the situation that the family are facing. The use of both diegetic and non-diegetic sound is conventional to form and genre and helps to create tension. I am going to consider mise-en-scene, sound, camerawork, editing and lighting when creating this product, all of which will contribute to making my trailer conventional to form and genre. This will be done with the use of fade to blacks between scenes (conventions of form) and also low key lighting to create the mood, and signify danger for the onscreen characters and audience.

How my product will appeal to my audienceMy product will appeal to my audience as the plot is not just aimed at one age group, and could draw in the attention of a wide variety of people which is an important element to ensure success. The previous research also shows me that I have considered many factors in which my target audience find appealing within horror films including possessed characters, and the main character being young, therefore I am using a young girl. It also showed me that the two most popular locations were family homes and woods, both of which will be incorporated into my work as well as possible. I have also thought about the use of camerawork, editing and lighting that the audience would find appealing within my film. This includes the use of high and low angle shots to show some characters as vulnerable and others as powerful. Also the use of low key lighting showing danger, fear and emotion for the characters. Considering all of these elements I think that my final product will appeal to my target audience as it will ensure that tension and suspense are built up throughout to draw in the attention of the audience. Overall I plan to make my trailer effective by ensuring that I use a variety of short clips to entice the audience, but not too many that give away the key events within the film.